Filter Results:
(73)
Show Results For
- All HBS Web (141)
- Faculty Publications (42)
Show Results For
- All HBS Web (141)
- Faculty Publications (42)
←
Page 4 of 73
Results
Sort by
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
different ways to access information, spend one's leisure time, and purchase goods and services. According to Wagner, "We're living in the time of the experience economy; we need to turn everything into an adventure, with an emphasis... View Details
Keywords: by James E. Aisner
- 19 May 2015
- First Look
First Look: May 19
Abstract—The prominent but unproven intuition that preference heterogeneity reduces redistribution in a standard optimal tax model is shown to hold under the plausible condition that the distribution of preferences for consumption relative to View Details
Keywords: Sean Silverthorne
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
sites. Our online visits often come in short bursts rather than extended leisurely strolls through cyberspace. People with higher incomes spend less time online than those making less. In other words, consumers behave online in a much... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
despite rates comparable to or better than those offered in this country. Deighton and Barwise also warn that interacting digitally with marketers may not remain a favorite use of consumers' scarce leisure time, especially after the... View Details
Keywords: by Peter K. Jacobs
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
large contract from the U.S. Army that put its combat boots on the feet of more than two million soldiers. Its success carried into the postwar boom economy. Building on the Sport-Man brand, the company added a line of hiking boots and became more aware of... View Details
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
leader." In fact, Kraus, faced her own crossroads in recent years after achieving great success as an entrepreneur. In 1997 she cofounded Circles, a concierge and events company that grew into a $50 million business. She sold Circles in 2007 and then led Spire, a... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
made each week to the grocery store, druggist, or dry cleaners. The Lauders hoped to use the novelty and leisurely enjoyment that women connected with upscale department stores to demonstrate their products and stimulate impulse buying.... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
their leisure and consumption. Most recently this idea was popularized by Susan Faludi in her book Stiffed as well as by Robert Bly in Iron John. When you enter the everyday life of American men, you don't find men whimpering about their... View Details
Keywords: by Manda Salls
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
reenergize the industry. Will Southwest's no-frills, point-to-point approach become the new dominant business model, or will traditional carriers reinvent their businesses? This question has even more resonance in the wake of the global financial crisis that has... View Details
- 31 Jan 2012
- First Look
First Look: Jan. 31
Heterogeneity and Redistribution Authors:Benjamin Lockwood and Matthew Weinzierl Abstract Preferences over consumption and leisure play no role in the standard optimal tax model, which attributes all variation in earnings to differences... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 20 Mar 2012
- First Look
First Look: March 20
data driven approach to management. The case explores Ctrip's founding and early growth; its expansion into multiple market segments including hotel reservations, air ticketing, leisure travel, and corporate travel; and the sources of its... View Details
Keywords: Sean Silverthorne
- 11 Mar 2014
- First Look
First Look: March 11
innovative product has garnered it good publicity, but the unusual combination of seemingly contradictory features-performance fabrics commonly used in outdoor leisure activities and a professional look and design-in the product has also... View Details
Keywords: Sean Silverthorne
- 16 Apr 2013
- First Look
First Look: April 16
other leisure boats, and set amongst dramatic coastline, the project would transform the region. Coordinating the many stakeholders in a new country, Jack has to decide the best way to navigate the development risks and whether the... View Details
Keywords: Sean Silverthorne