jewelry - Publications - Faculty & Research

09 Jul 2018
Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

however, face resource constraints and can’t pursue all of them at once. “Look at all of the markets that are out there,” says Cespedes. “But, you’ve got to choose.” In Formlabs’ case, the company had a number of potential buyers, including architects, engineers, View Details

Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail

14 Nov 2006
First Look

First Look: November 14, 2006

Heart Harvard Business School Case 507-025 The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western... View Details

Keywords: Sean Silverthorne

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

provides detailed contents to discuss the challenges involved in transforming the sales strategy of a well-established firm. Purchase this case:https://hbsp.harvard.edu/product/519054-PDF-ENG Harvard Business School Case 719-408 The De Beers Group: Launching Lightbox... View Details

Keywords: Dina Gerdeman

22 Dec 2015
First Look

December 22, 2015

must now find consensus on a plan that meets the needs of Detroit and is acceptable to its creditors. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215070-PDF-ENG Harvard Business School Case 515-076 Mauboussin Mauboussin is a French View Details

Keywords: Carmen Nobel

14 Aug 2007
First Look

First Look: August 14, 2007

Beers at the Millennium Harvard Business School Case 706-518 At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being... View Details

Keywords: Martha Lagace

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

categories were immune to the Internet. We thought touch and feel was important in many categories. What we see today is that that assumption is no longer true. Think of how much jewelry is sold online—diamonds—it's incredible. Q: Does... View Details

Keywords: by Sean Silverthorne; Retail

13 May 2014
First Look

First Look: May 13

modernity in the 1920s and 1930s, Chanel's designs wrapped high and low cultural references into beautiful yet practical clothing and jewelry for women of Europe and the Americas. In their articulation of clean, classic lines, her designs... View Details