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- All HBS Web
(1,021)
- People (8)
- News (274)
- Research (109)
- Multimedia (37)
- Faculty Publications (100)
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- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- August 2021
- Article
The Undervalued Power of Self-relevant Research: The Case of Researching Retirement While Retiring
By: Teresa M. Amabile and Douglas T. (Tim) Hall
For decades, training in management research has emphasized objectivity, typically viewed as an arm’s length distance between the topic of the research and the interests of the researcher. This emphasis has led most scholars to avoid research topics of deep personal... View Details
Keywords: Qualitative Research Methods; Case Research Methods; Organizational Behavior; Careers; Career Changes And Transitions; Self-relevant Research; Research; Personal Development and Career; Transition; Identity; Retirement
Amabile, Teresa M., and Douglas T. (Tim) Hall. "The Undervalued Power of Self-relevant Research: The Case of Researching Retirement While Retiring." Academy of Management Perspectives 35, no. 3 (August 2021): 347–366.
- 2012
- Chapter
Social Entrepreneurs, Socialization Processes, and Social Change: The Case of Sekem
By: Tomislav Rimac, Johanna Mair and Julie Battilana
How can application of a positive lens to understanding social change and organizations enrich and elaborate theory and practice? This is the core question that inspired this book. It is a question that brought together a diverse and talented group of researchers... View Details
Keywords: Social Entrepreneurship; Social Psychology; Social Issues; Organizations; Business and Community Relations
Rimac, Tomislav, Johanna Mair, and Julie Battilana. "Social Entrepreneurs, Socialization Processes, and Social Change: The Case of Sekem." In Using a Positive Lens to Explore Social Change and Organizations: Building a Theoretical and Research Foundation, edited by Karen Golden-Biddle and Jane E. Dutton. Organization and Management Series. New York: Routledge, 2012.
- 11 Jun 2024
- In Practice
The Harvard Business School Faculty Summer Reader 2024
As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
- May 2024 (Revised June 2024)
- Case
Together for Sustainability
This case documents the origin and development of Together for Sustainability (TfS), a chemical industry initiative dedicated to raising sustainability standards throughout the industry’s supply chains. In 2011, six Chief Procurement Officers (CPOs) from some of the... View Details
Keywords: Environmental Sustainability; Standards; Supply Chain Management; Corporate Social Responsibility and Impact; Partners and Partnerships; Nonprofit Organizations; Corporate Accountability; Chemical Industry
Gulati, Ranjay, David Shin, and Emily Tedards. "Together for Sustainability." Harvard Business School Case 424-062, May 2024. (Revised June 2024.)
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
Baker Foundation Professor, examines what business leaders can learn from Peloton’s journey in his case study, Peloton Interactive, Inc.: Creating the Immersive Connected-Fitness Category. The main takeaway: The company could have avoided... View Details
- 26 Jun 2023
- Research & Ideas
Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks
Thousands of visitors flock to Disney World every day to immerse themselves in all kinds of exciting experiences—a cruise on the Pirates of the Caribbean; a visit to the China pavilion at EPCOT; a meet-and-greet with a favorite princess.... View Details
- 21 Mar 2019
- HBS Case
The Ferrari Way
“If you drive a Ferrari, you put premium petrol in the tank, you hit the motorway, and you step on the gas.” —Soccer star Zlatan Ibrahimovic That purring engine. The buttery soft leather. Those sleek curves. The essence of a Ferrari transcends any one particular design... View Details
- 22 Apr 2019
- Research & Ideas
Why Salespeople Struggle at Leading
the work of winning deals on their own. By letting go of micromanaging every transaction, a manager’s time is freed up to immerse themselves in other duties, like developing a staff they can delegate more responsibility to and making... View Details
Keywords: by Dina Gerdeman
- 28 Jan 2008
- Research & Ideas
Billions of Entrepreneurs in China and India
companies public. A lot of entrepreneurial activity in these countries is in the exercise of getting things done more efficiently and creatively in response to constraints that people find themselves immersed in. Some of these constraints... View Details
Keywords: by Martha Lagace
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
consumer believes." Along with Michael Norton, professor of marketing, Avery explores those extremes in a recent HBS teaching note, Learning from Extreme Consumers. The researchers developed the concept as part of the Field Immersion... View Details
Keywords: by Michael Blanding
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
candidate's task behaviors before a full-time offer is extended. After immersion in the job's requirements, the firm and candidate are in a better position to select. Procter & Gamble and Met-Life provide sales candidates, days before... View Details
Keywords: by Carmen Nobel
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
School. A book excerpt follows. Sarah Jane Gilbert: Your book focuses on how companies can profit, regardless of market conditions, by immersing themselves in the lives of their customers. Please describe the business model of looking... View Details
- 23 May 2023
- Research & Ideas
Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'
that darkness that you can actually develop and evolve,” he said. “You could experiment; there was no orthodoxy.” These moments—the creative rush and his immersion in the work—were not just thrilling but also empowering. “The expression... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
bring together the best of both traditions. Anyone can scratch around in the historical record to find scattered bits of evidence for a favorite argument or theory. It is something else entirely to immerse oneself in the historical... View Details
Keywords: by Sean Silverthorne
- 29 Oct 2006
- Research & Ideas
The History and Influence of Andy Grove
is Veritas. I tried to provide a truthful, objective account of Andy Grove's life and times in this book. However, the reader should be aware that Grove is a magnetic man. It is impossible, for me at least, to have spent as much time with him as I did and to have View Details
- 30 Jun 2021
- In Practice
The Harvard Business School Faculty Summer Reader 2021
Entrepreneurial Management Unit. Karim Lakhani: Robots and dystopia Summer for me is to dive deep into fiction—mostly science fiction and fantasy—so I can be immersed in worlds and futures not typically imagined. I do it both for the... View Details
Keywords: by Kathryn Haviland
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
I have immersed myself into social media, thanks to an amazing team I'm working with in Raleigh, NC, that is led by Zach Clayton (HBS MBA 2009). I'm learning how to actively use Twitter as well as Facebook and LinkedIn. I enjoy the... View Details
Keywords: by Martha Lagace
- 27 Aug 2014
- Lessons from the Classroom
Learning From Japan’s Remarkable Disaster Recovery
to megacorporations. One of these programs, called the Immersion Experience Program (IXP), each year sends 30 or so potential MBAs to Japan, where they receive a unique education made possible by one of the most lethal disasters in modern... View Details
- 11 Jan 2000
- Lessons from the Classroom
New Game, New Rules: Developing Managers for a Competitive World
across the globe while also linking the classroom and workplace. Held offshore, the program's introductory module directly immerses participants in the challenges that foreign markets and cultural environments present. The subsequent... View Details
Keywords: by Staff