ideas - Publications - Faculty & Research

24 Apr 2012
News

Start-ups Honored for Game-Changing Ideas

Keywords: Health, Social Assistance; Computer and Electronic Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services

May 1986 (Revised February 1989)
Case

Gillette Co.: Dry Idea Advertising (B), The Bake-Off

Presents the second of two cases describing the struggle to find "the right advertising" for the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency, Batten, Barton, Durstine & Osborne (BBDO). The case begins with Gillette's... View Details

Keywords: Advertising; Product Marketing; Consumer Products Industry; United States

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24 Feb 2014
News

A Capital Idea for Small Business

managements, and form groups around common interests." "I like the idea of the crowd vetting ideas, and determining winners and losers by voting with their capital," says McGee. "This project got its start back in 2011. I had been... View Details

Keywords: Robert S. Benchley; crowd-funding; online communities; Finance; Securities, Commodities, and Other Financial Investments; Finance

November 2014
Article

Evidence on Self-Stereotyping and the Contribution of Ideas

By: Katherine Baldiga Coffman

We use a lab experiment to explore the factors that predict an individual's decision to contribute her idea to a group. We find that contribution decisions depend upon the interaction of gender and the gender stereotype associated with the decision-making domain:... View Details

Keywords: Groups and Teams; Decision Choices and Conditions; Organizations; Gender

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13 Nov 2013
HBS Conference

Sustainability and the Corporation: Big Ideas

30 Jan 2024
News

‘Intrinsic Joy’ Sparks Ideas Better than Cash

07 Jun 2012
News

Keeping America's Best Ideas Under Wraps

14 Nov 2012
News

Wonks dust off radical revenue-raising ideas

20 Feb 2019
News

Where Do Good Ideas Come From?

10 Sep 2018
News

Why big companies squander good ideas

08 Jun 2011
News

Fixing America's Economy: Nine Ideas from Around the World

November 2019
Article

Conversations and Idea Generation: Evidence from a Field Experiment

By: Sharique Hasan and Rembrand Koning

When do conversations lead people to generate better ideas? We conducted a field experiment at a startup boot camp to evaluate the impact of informal conversations on the quality of product ideas generated by participants. Specifically, we examine how the personality... View Details

Keywords: Peer Effects; Field Experiment; Interpersonal Communication; Creativity; Personal Characteristics; Entrepreneurship; Innovation and Invention

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20 Jun 2017
Working Paper Summaries

Conversational Peers and Idea Generation: Evidence from a Field Experiment

Keywords: by Sharique Hasan and Rembrand Koning

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

13 Oct 2022
Other Presentation

4 Business Ideas That Changed the World: Disruptive Innovation

By: Amy Bernstein, Rita McGrath, Felix Oberholzer-Gee and Derek van Bever

A roundtable conversation takes stock of Clayton Christensen’s influential theory. This first in a series of roundtable conversations assessing the origins and impact of four breakthrough ideas.

In the 1980s, Clayton Christensen cofounded a startup that... View Details

Keywords: Disruptive Innovation

Citation

20 Oct 2022
Other Presentation

4 Business Ideas That Changed the World: Shareholder Value

By: Adi Ignatius, Lynn Paine, Mihir Desai and Carola Frydman

A roundtable conversation appraises the 50-year reign of shareholder primacy and the growing backlash against it today.

The idea that maximizing shareholder value takes legal and practical precedence above all else first came to prominence in the 1970s. The... View Details

Keywords: Shareholder Value Maximization; Business and Shareholder Relations

Citation

09 Jan 2019
News

Why New England Needs New Ideas

In a recent piece in the Boston Globe Magazine, Professor Clay Christensen, Karen Dillon, a senior researcher at Christensen’s Institute for Disruptive Innovation, and Efosa Ojomo (MBA 2015), a research fellow at the Institute, use New England’s history of innovation... View Details

Keywords: New England