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Show Results For
- All HBS Web
(145)
- News (36)
- Research (93)
- Events (1)
- Multimedia (5)
- Faculty Publications (47)
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- 18 Aug 2008
- Research & Ideas
How Disruptive Innovation Changes Education
emergence of stage 2 will have fallen into place. The first will be robust platforms that facilitate the creation of user-generated content. The second will be the emergence of a user network, whose analogues in other industries include View Details
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
transaction. "It functions that way for the same reason that eBay doesn't buy all of the products offered on its website," says Hagiu. "There's just too much stuff and too much risk. It can grow much faster and serve a wider range of... View Details
Keywords: by Julia Hanna
- 09 Sep 2008
- First Look
First Look: September 9, 2008
Justus at eBay Germany (C) Harvard Business School Supplement 409-029 This case traces the development of eBay Germany, eBay Inc., and the career of View Details
Keywords: Sean Silverthorne
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
funds to buy gifts for friends. To buy a group gift, a person goes on eBay's Group Gifts site, and names a recipient, either by typing the name in directly or by picking the name from the list of his or her Facebook friends. eBay then... View Details
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
When the FBI charged Shawn Hogan and two others with defrauding eBay of about $21 million in affiliate marketing sales, Benjamin G. Edelman was watching closely behind the scenes. Edelman's name rarely came up at the time of the 2010... View Details
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
customer. These models completely ignore the interaction among customers. Consider a firm such as eBay that has two sets of customers—buyers and sellers. EBay generates almost all its profits from sellers... View Details
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
whether they are a sound investment. An influential study involving eBay showed that search engine ads—especially on brand keywords—were ineffective for the website. After the eBay study came out, the market... View Details
- 16 May 2005
- Research & Ideas
Confronting the Reality of Web Services
Big companies have the power to convince or compel their partners to participate, and to shortcut negotiations by simply dictating terms. Amazon and eBay have both done brilliant work with Web services to open up their IT infrastructures... View Details
Keywords: by Sara Grant
- 27 Oct 2009
- First Look
First Look: October 27
case: http://cb.hbsp.harvard.edu/cb/product/210009-PDF-ENG Purchase the B supplement: http://cb.hbsp.harvard.edu/cb/product/210004-PDF-ENG Purchase the C supplement: http://cb.hbsp.harvard.edu/cb/product/210015-PDF-ENG eBay Partner... View Details
Keywords: Martha Lagace
- 25 Feb 2013
- Research & Ideas
Lean Strategy Not Just for Start-Ups
effects—wherein the value of a service is dependent on the number of people using it. Case in point: Amazon.com's attempt to enter the online auction business failed because eBay already had such a strong, ever-growing base of sellers,... View Details
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
Internet," when he and his partner launched Rakuten in 1997, Mikitani (HBS MBA '93) said. The 9,331 merchants who do a brisk business over the Rakuten site, which Mikitani describes as a cross between eBay and Amazon, are now proving... View Details
Keywords: by Julie Jette
- 07 Oct 2014
- First Look
First Look: October 7
commitment dedicated to online marketplaces. In Greylock's view, 2014 was a special moment in time for online marketplaces, the beginning of a boom in the space that was being catalyzed by mobile technology and social identity. Rothman was the right man for the job. An... View Details
Keywords: Sean Silverthorne
- 13 May 2014
- Op-Ed
The Alibaba Effect
policy, scale, and entrenched competition have erected formidable barriers to entry. The major global giants like Amazon and eBay have either exited the market or not even tried to enter it. Thus, think of Alibaba as a pure China play... View Details
- 16 Jul 2001
- Research & Ideas
How to Compete Like a Judo Strategist
nearly sinking CNET by diverting essential resources into Snap!, "Know your limits. Only enter markets where you have a strong competitive advantage. Don't ever risk your core, unless you have to." "Singularity of focus," in the words of View Details
Keywords: by David B. Yoffie & Mary Kwak
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
shortages at Apple and AT&T retail stores. Despite a retail price over $500, iPhones were quickly being offered on eBay for $100 extra. Two problems then arose: First, the reviews were mixed. At that retail price and with that level... View Details
- 21 Apr 2011
- Research & Ideas
Searching for Better Practices in Social Investing
very talented executives into the mix, you can help organizations change their effectiveness and their view of what's possible." Bannick agreed that investors should curb the need for speed when shifting their focus from financial gain to social change. "At... View Details
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
of innovative leadership. At eBay Germany, the authors found examples of how a maturing company like eBay can retain its innovative spirit. For a holiday promotion, a young project manager and his marketing... View Details
Keywords: by Kim Girard
- 11 May 2010
- First Look
First Look: May 11
move into high-volume production. But the changing environment for patent enforcement, in particular the use of injunctions post eBay v. MercExchange, has brought new challenges to the company's licensing model. "Patent... View Details
Keywords: Martha Lagace
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
platforms running under eBay or Google or Rakuten. In some countries like Japan and Korea, one can do exactly the same thing on the Internet and over the mobile phone. And in Japan, mobile phones now function as payment devices (one can... View Details
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
pictures in online marketplaces were the inspiration for the research. "In the early days of the Internet, online marketplaces like eBay were relatively anonymous," says Luca, an assistant professor in the Negotiation, Organizations &... View Details