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- All HBS Web
(360)
- News (59)
- Research (117)
- Multimedia (1)
- Faculty Publications (38)
- 06 Sep 2016
- First Look
September 6, 2016
a persuasive story to compete with the scandal narrative. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51509 August 2013 Business History National Image as a Competitive Disadvantage: The Case of the New Zealand... View Details
Keywords: Carmen Nobel
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- 28 May 2024
- In Practice
Job Search Advice for a Tough Market: Think Broadly and Stay Flexible
deploy with experience that suits client needs. In this increasingly complex world, there is no shortage of client demands for digital transformation, emerging artificial intelligence (AI) applications, renewable energy, risk mitigation,... View Details
Keywords: by Rachel Layne
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
decision-making “Minds”—Ideal Point Mind, Market Comparison Mind, Local Comparison Mind, and Image Mind—lead to very different outcomes and behaviors. We have developed the 4 Minds framework to serve as a diagnostic tool to help identify... View Details
Keywords: Carmen Nobel
- Web
United Fruit Company Photograph Collection - Photography Collections - Historical Collections
Central and South America and the United States. Thousands of images depict planting, spraying, irrigation, and harvesting, as well as construction and operation of the company’s units and research laboratories, which produced bananas,... View Details
- 09 Feb 2024
- HBS Case
Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive
foods, but the success is very minimal. People like french fries. A digital health system [like the Noom app] could work, if people didn’t quit using it after two or three years. And there are consumer programs. Weight Watchers filled an... View Details
- Web
Mammon: The Money Devil - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections
Vanity and Virtue Misers, Moneylenders, and Thieves Money Devil Biblical and Mythological Scenes Love and Money Politics and War Louis-Philippe Speculation and Credit Bankers, Financiers, and Statesmen Stock Exchanges printer-friendly Mammon: The Money Devil 23 Le... View Details
- Web
HBS - The year in Review
2023 Annual Report From The Dean Key Metrics Financials PDF Downloads The Year in Review Notable progress was made during FY23 in advancing the School’s priorities. Accelerating research on how digital and data are transforming management... View Details
- Web
Policies, Rules & Guidelines | About
1970 and recognizes the right of every member of the University Community to press for action on matters of concern by any appropriate means. Digital Millennium Copyright Act Harvard Business School is committed to maintaining the... View Details
- Web
Health Care - Faculty & Research
approaches in developing nations can impact global health. Recent Publications Variation in Batch Ordering of Imaging Tests in the Emergency Department and the Impact on Care Delivery By: Jacob C. Jameson, Soroush Saghafian, Robert S.... View Details
- 22 Mar 2024
- Research & Ideas
Open Source Software: The $9 Trillion Resource Companies Take for Granted
Hoffmann, a postdoctoral scholar at the Laboratory for Innovation Science at Harvard (LISH) at the Digital Data Design Institute at Harvard, and Yanuo Zhou, a doctoral candidate at the University of Toronto. To quantify the dollar value... View Details
- Web
Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
like Lejaren à Hiller before modernist images came into fashion in the late 1920s and 1930s. See Brown, note 2, p. 177. The High Art of Photographic Advertisement Introduction The Exhibition Photography and Print Advertising Pictorial... View Details
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
Miller vowed to hide his criminal past from the business world—a secret he managed to keep for more than 40 years. That was back in 1982, when arrest and prison records were recorded on paper, stored in filing cabinets, and were much harder to hunt down than the View Details
- 02 Feb 2023
- Research & Ideas
Why We Still Need Twitter: How Social Media Holds Companies Accountable
In May 2021, the Twitter account Brands Getting Owned posted images of signs that workers had taped to the windows of a Chipotle in the United States. One large cardboard sign read, “Sorry for the inconvenience, but due to us being... View Details
- 01 Sep 2023
- News
Solving for Z
without a backup plan. Attracting—and hanging on to—workers age 26 and under requires rethinking many aspects of talent acquisition and management. Some solutions are fairly straightforward: Among their many distinguishing characteristics, for instance, Gen Zers are... View Details
- Web
Profiles - MBA
alongside the fellowship's well-structured curriculum will create an environment that accelerates innovation.” Tech areas of interest: HeathTech, Tech-Enabled Services, Consumer Tech, Digital Services, Fintech Formative experience at the... View Details
- 27 Jan 2020
- Research & Ideas
Hard Work Isn't Enough: How to Find Your Edge
favor. Knowing she might not fit the typical image of a professor—because she’s “too young and too female,” as she puts it—Huang opened her class by saying, “I know it may look like I’m here to sell you Girl Scout cookies,” then... View Details
Keywords: by Dina Gerdeman
- 04 Jun 2024
- Research & Ideas
Navigating Consumer Data Privacy in an AI World
the Digital Data Design Institute at Harvard, teamed up with HBS doctoral candidate Ta-Wei Huang to discuss their advice for businesses and their recent research about this rapidly changing landscape. This interview has been edited for... View Details
- 20 May 2014
- First Look
First Look: May 20
driven by patents filed by distant collaborators rather than non-collaborative patents or patents by non-distant collaborators, suggesting low cost long-distance digital communication as a potential mechanism. Download working paper:... View Details
Keywords: Sean Silverthorne
- 01 Dec 2023
- News
The Exchange: Help Wanted
Image by John Ritter The path to a job in the C-suite isn’t what it used to be. For many years, companies could lean on financial expertise and industry connections when recruiting candidates, but HBS professors Raffaella Sadun and Joseph Fuller say that so much has... View Details