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  • Research Summary

Seeing Thought

By: Gerald Zaltman
This program of research combines the results from ZMET studies to create marketing stimuli such as advertising, retail store designs, product concepts, product design, and so forth, which are then presented to a sample of consumers whose reactions are observed using... View Details
  • 09 Feb 2018
  • News

Were retail jobs always low wage, with few benefits?

  • February 2008 (Revised June 2008)
  • Case

Shoppers' Stop Group (SSG)

By: Rajiv Lal and Virginia Fuller
As B.S. Nagesh thumbed through the 2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG-a Rs 8.9 billion... View Details
Keywords: Developing Countries and Economies; Initial Public Offering; Growth and Development Strategy; Marketing Strategy; Emerging Markets; Retail Industry; India
Related
  • 17 Jun 2011
  • HBS Case

KFC’s Explosive Growth in China

A Matter Of Scale One key issue the case examines is "how to implement the rollout of a fast-food chain involving so many stores across such a vast—and regionally different—country," says Bell, who teaches the case in the... View Details
Keywords: by Maggie Starvish; Food & Beverage
  • February 2014 (Revised March 2014)
  • Case

Red Star Furniture Group Co. Ltd.

By: Krishna G. Palepu and Pedro Nueno
Founded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good... View Details
Keywords: Entrepreneurship In Emerging Markets; Growth Strategy And Execution; Growth and Development Strategy; Retail Industry; China
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  • October 2013 (Revised January 2016)
  • Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
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  • November 2006 (Revised December 2012)
  • Background Note

Strategies Beyond the Market

By: Felix Oberholzer-Gee and Dennis Yao
Strategists are not alone in finding failing markets irresistible. Governments and social groups ranging from unions to the World Wildlife Fund also respond to market failures. Governments typically seek to fix failing markets, often with prescriptions of what... View Details
Keywords: Markets; Failure; Strategy; Situation or Environment; Social Issues; Government and Politics; Corporate Social Responsibility and Impact
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  • 25 Apr 2016
  • Blog Post

Attending HBS to Grow the Family Business

As a kid, Lauren Derse (MBA 2010) hit the family business jackpot. Her mom was the CEO and founder of—you guessed it—a chain of toy store franchises. After growing up in small town Massachusetts (and thriving in her role as resident toy... View Details
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

was beginning to take hold in the 1920s. Chains and department stores opened across America, using volume sales to offer lower prices on a variety of goods. Gleason encountered competition from these chain... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • November 2006 (Revised March 2007)
  • Case

Liz Claiborne and the New Working Woman

By: Anthony Mayo and Mark Benson
At age 47, with two decades of experience as a lead designer for a Fortune 500 fashion company, Liz Claiborne put her life savings on the line to form Liz Claiborne, Inc., a partnership that included her husband. A decade later, in 1986, Claiborne was CEO of her own... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Business History; Leadership; Gender; Brands and Branding; Personal Development and Career; Apparel and Accessories Industry
Related
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

environments. Space Rentals. Retailers can also decide to become quasi real-estate companies that manage the overall merchandising look and feel of the spaces they rent. The UK chain Selfridges and department View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

Proceedings: Innovations, Quality & Outcomes A Time-Driven Activity-Based Costing Analysis of Emergency Department Scribes By: Kaplan, Robert S., Heather A. Heaton, David M. Nestler, William J. Barry, Richard A. Helmers, Mustafa Y.... View Details
Keywords: Dina Gerdeman
  • Web

Faculty & Research

of Avoidable Health Care By: Amitabh Chandra , Pragya Kakani and Simone Matecna We measure whether expert patients – those trained as physicians and nurses – have fewer emergency department visits and the reasons for these differences.... View Details
  • Web

Placement - Doctoral

(Chair), Ryan W. Buell , and Jordan Tong Caleb Kwon Technology & Operations Management, 2024 Placement: University of Texas at Austin, McCombs School of Business, Information, Risk and Operations Management Department Dissertation: Essays... View Details
  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

fast-food restaurant chain that wanted to improve its milkshake sales. The company started by segmenting its market both by product (milkshakes) and by demographics (a marketer's profile of a typical milkshake drinker). Next, the marketing View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • 23 Jul 2001
  • Research & Ideas

Sam Walton: Great From the Start

worse tenants. The fact that Walton had acquired the lease to a store in Newport that Kroger was vacating and then set up a small department store himself, which he called the... View Details
Keywords: by Richard S. Tedlow; Retail
  • 14 Jan 2014
  • First Look

First Look: January 14

Square' Strategy As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and... View Details
Keywords: Sean Silverthorne
  • 18 Feb 2015
  • First Look

First Look: February 18

http://www.pearsonhighered.com/educator/product/Managerial-Accounting-Decision-Making-and-Motivating-Performance/9780137024872.page February 2015 Rajiv Lal Retail Revolution: Will Your Brick & Mortar Store Survive? By: Lal, Rajiv,... View Details
Keywords: Sean Silverthorne
  • Web

Entrepreneurial Management - Faculty & Research

of Funding Opportunity (“NOFO”) with at least one unconventional provision: a pre-application (“pre-app”) to the actual application for parts of $39 billion in direct semiconductor manufacturing incentives. The funding had been made available through the U.S. View Details
  • 11 Feb 2014
  • First Look

First Look: February 11

hospitals with the aim of discovering organizational factors that contribute to operational failures. We conducted in-depth qualitative research, including observations and interviews of over 80 individuals from 4 nursing units and the ancillary support View Details
Keywords: Sean Silverthorne