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Show Results For
- All HBS Web
(382)
- News (79)
- Research (255)
- Events (1)
- Multimedia (2)
- Faculty Publications (38)
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- 28 Jul 2009
- First Look
First Look: July 28
fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining... View Details
Keywords: Martha Lagace
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most purchasing decisions are made. The... View Details
Keywords: by Manda Mahoney
- 15 Jan 2008
- First Look
First Look: January 15, 2008
effect. In general, as the delay between order completion and delivery increases, we find that the same customers spend less, order a higher percentage of "should" items (e.g., vegetables), and order a lower percentage of... View Details
Keywords: Martha Lagace
- 17 May 2011
- First Look
First Look: May 17
Talismark, which helped its customers manage their waste, was considering re-engineering its business fundamentals to dramatically increase profitability by changing its sales and information processes. Implementing the changes would be... View Details
Keywords: Sean Silverthorne
- 02 Feb 2010
- First Look
First Look: Feb. 2
examples of successful and failed leaders, with stories to illustrate their experiences and the author's advice to readers who may face similar crises. Purchase this book: http://www.wiley.com/WileyCDA/PressRelease/pressReleaseId-55338.html Reorganize for Resilience:... View Details
Keywords: Martha Lagace
- 07 Apr 2009
- First Look
First Look: April 7, 2009
countries serving on the board are rewarded with an average $60 million "bonus" in IBRD loans. This is more likely driven by soft forces like boardroom culture rather than by the power of the vote itself. We find no significant... View Details
Keywords: Martha Lagace
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
it's often hard to know whether you've received the service you've contracted to receive and have paid for. You've got a bill. Have you also received the benefit of the service—the customers? Certainly you have some customers, but are they new customers, View Details
- 04 Mar 2024
- What Do You Think?
Do People Want to Work Anymore?
that have a lot of break time). And they work full-time, willing to do whatever needs doing to deliver a “magical” experience for guests, and willing to both teach their jobs and learn other people’s jobs. For this, team members are View Details
Keywords: by James Heskett
- 14 Oct 2014
- First Look
First Look: October 14
founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a... View Details
Keywords: Sean Silverthorne
- 10 Oct 2007
- First Look
First Look: First Look: October 10
Abstract We study the effect of small windfalls on consumer-spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a... View Details
Keywords: Martha Lagace
- 28 Jan 2019
- Research & Ideas
Forget Cash. Here Are Better Ways to Motivate Employees
types of work Cash rewards are best suited as a motivator for work that is measured quantitatively, Whillans says. Many studies of the service and sales industries show that cash rewards lead to increased... View Details
Keywords: by Dina Gerdeman
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
with customer lifecycles and product lifecycles, but if their business relies on talent, they need to consider talent lifecycles as well,” says Elberse. “It’s inevitable as players get older, they’ll lose performance on the field. Even a... View Details
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
What's good for General Motors may no longer be good for the country. In its place must arise a new model of the company, one that serves society as well as rewarding shareholders and employees, Kanter argues in her new book, SuperCorp:... View Details
Keywords: by Rosabeth Moss Kanter
- 17 Aug 2010
- First Look
First Look: August 17
Financial Firm." Purchase this note:http://cb.hbsp.harvard.edu/cb/product/311012-PDF-ENG Marketing Analysis Toolkit: Customer Lifetime Value Analysis Thomas Steenburgh, Jill AveryHarvard Business School Note 511-029 View Details
Keywords: Martha Lagace
- 17 Jan 2023
- In Practice
8 Trends to Watch in 2023
As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
- 17 Jan 2017
- First Look
First Look at New Research: January 17
software product. The case examines both the process and outcomes of pricing research for a collaborative software product and in a fast-growing venture with a distinctive approach to customer acquisition. Basecamp is purchased and used... View Details
Keywords: Sean Silverthorne
- 22 Nov 2010
- Research & Ideas
Seven Strategy Questions: A Simple Approach for Better Execution
your primary customer will allow you to devote all possible resources to meeting their needs and minimize resources devoted to everything else. This is the path to competitive success. It's easy to try to duck the tough choice implied by... View Details
Keywords: by Robert Simons
- 24 Jul 2006
- Research & Ideas
How Kayak Users Built a New Industry
a force, the cost of creating a new design must be within the reach of a single user. User innovations occur when customers of a product improve on that product with their own designs. In rodeo kayaking, the early participants built... View Details
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
Susanna Gallani, and Tatiana Sandino Abstract—We analyze the effects of a field experiment introducing a values-based 360-degree assessment system at an Indian retailer. The director intended to encourage store managers, rewarded based on... View Details
Keywords: Dina Gerdeman
- 23 Jul 2001
- Research & Ideas
Sam Walton: Great From the Start
"done everything right," yet his reward was exile. Many another great entrepreneur suffered similar setbacks. Many made mistakes for which they had only themselves to blame. Many encountered situations in which their failure to... View Details