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  • All HBS Web  (82)
    • People  (1)
    • News  (24)
    • Research  (33)
  • Faculty Publications  (12)

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  • All HBS Web  (82)
    • People  (1)
    • News  (24)
    • Research  (33)
  • Faculty Publications  (12)
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  • Web

Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

relevance to research in advertising and marketing. Industrial Life Photograph Collection Photographs from 115 leading companies (International Harvester, Hershey's Chocolate, Kraft-Phenix Cheese Corporation, U.S. Steel, and General... View Details
  • 07 Sep 2020
  • Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

like this.” Concentrate on the best profit opportunities. Small-business owners must identify their most valuable products and services and eliminate everything else. If a restaurant’s tried-and-true burger has a stronger gross profit margin than its artisan View Details
Keywords: by Danielle Kost; Food & Beverage; Service
  • 09 Jun 2017
  • News

Curating the Cuisine of Southwest China

people don't know China has ham at all. And I came from the other end. Before HBS, I didn't know the world had ham, but Yunnan. So I always thought Yunnan was the ham country. Yet, after I got to HBS, they gave me this ham and cheese... View Details
  • 27 Aug 2019
  • Blog Post

Meet the PRIDE Club

playing Latin percussion, and scoping out Boston's mac and cheese scene.  PRIDE was a huge factor in my decision to attend HBS. In earlier chapters of my life when I moved to a new city or started a new job, affinity groups were where I... View Details
  • 03 Mar 2014
  • HBS Case

Decommoditizing the Canned Tomato

supermarkets over independent shops and the fact that processed tomatoes were considered a commodity, fierce competition for miniscule profits was the norm. So Francesco decided to close Mutti's side businesses in cheese and cattle and... View Details
Keywords: by Maggie Starvish; Agriculture & Agribusiness; Food & Beverage; Retail
  • 06 May 2021
  • Blog Post

The Extraordinary Things We Do on Ordinary Days: A Mother’s Day Tribute

productive, I’ve learned it’s as important to take a pause. Sit on the floor and read a book when she brings you one while you’re answering emails. Take a break and let her feed you her cheese crackers that were already in her mouth. When... View Details
  • 01 Sep 2012
  • News

Ideas in Action

provocative counterpoint to the mega-hit book Who Moved My Cheese?, in which mice are forced to deal with change in their environment (a maze) because their cheese keeps disappearing. The moral seems to be, if you want to survive, adapt.... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 11 Jan 2017
  • Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

cheese no longer comes packaged with a Day-Glo orange powder, thanks to a pledge to stop using artificial dyes (Yellow 5 and Yellow 6) in the product. “Due to consumer protests against synthetic colors, the standardization of color moved... View Details
Keywords: by Carmen Nobel
  • 24 Sep 2007
  • Research & Ideas

The FDA: What Will the Next 100 Years Bring?

mayonnaise, a container of mustard, cold cuts, processed cheese spread (I'm from Philly, and we love Whiz), and pickles. Now imagine finding sawdust in the pickles, sand in the mustard, and so on. That quite literally was the situation in... View Details
Keywords: by Sean Silverthorne; Biotechnology; Consumer Products; Food & Beverage; Health
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

Helper's brand management team resulted in two potential solutions: (1) to reduce production costs through the simplification of the Hamburger Helper line by reducing the complexity of the product and eliminating the less successful SKUs. Did the consumer really value... View Details
Keywords: Martha Lagace
  • 20 Sep 2016
  • First Look

September 20, 2016

without cannibalizing its own market share or diluting the sterling brand of the parent airline. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517017-PDF-ENG Harvard Business School Case 716-060 The Cheese and the... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2025
  • News

Heartland

Let me tell you what’s fantastic about offal.” Jordan Kraft Lambert (MBA 2016), Colorado State University’s first director of agricultural innovation, is a full-body talker, and the topic of organ meat has her fired up. The parts of the cow typically seen as... View Details
Keywords: Julia Hanna; photos by Vance Jacobs. OPEN CONCEPT: Lambert at Quail Ridge Dairy in Fort Morgan, Colorado.
  • 01 Sep 2024
  • News

Back to School

There are some things you just can’t learn in an HBS classroom—what it takes to jump out of an airplane, for instance, or the experience of playing at the World Series of Poker. Yet those kinds of out-of-office pursuits are important, says HBS assistant professor Jon... View Details
Keywords: April White; illustrations by Josh Cochran
  • 01 Jun 2017
  • News

Alumni and Faculty Books for June 2017

and split their time between two countries, slowly mastering a new language and making friends with the locals over long meals. Van Sickle makes wry observations on France, like the power of cheese to sway elections, the right and wrong... View Details
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

match, “The Big Durian” after the sweet Southeast Asian fruit that emits such an overwhelming stench of blue cheese and sweaty gym clothes that it is banned by most airlines and hotels. The key to making life in Jakarta a little easier is... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

best-selling business fable, Who Moved My Cheese? offered its answer to the question: accept that change is inevitable and beyond your control, don't waste your time wondering why things are the way they are, keep your head down, and start looking for the cheese. I... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

fascinating dilemma in marketing. Khaire: You see that a lot with food. If you've never eaten pizza in Italy it's a rude shock when you go and see this thin thing with barely any cheese on it. If Olive Garden markets itself as authentic... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 03 Mar 2020
  • News

Can This Man Change the American Diet?

they have some earthiness. We have a Dijon aioli and then we have a smoked cheddar cheese, it’s from Grafton, which is a really wonderful cheese provider in Southern Vermont. And then we have the Brussels sprouts, which we slice them in... View Details
Keywords: Agriculture
  • 02 Oct 2015
  • News

The ‘F’ Word

another that failed, followed by another that managed to limp along without much success. At age 60 I started my seventh venture, Uplands Cheese Inc., a manufacturing business that has been very successful, meeting all my goals for it and... View Details
Keywords: Walt Disney Studios
  • 21 May 2019
  • Blog Post

Asian Pacific American Heritage Month at HBS

further this cause across the private and public sectors.  Henry Liu - MBA ‘19  I was born and raised in France, where, as a child, I only thought of myself as French. Despite living in a homogeneous population, I never once questioned my worship of Zizou and Thierry... View Details
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