Publications

June 1994
Background Note

Scope and Challenge of Business-to-Business Marketing

By: V. Kasturi Rangan

Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details

Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology

April 2006 (Revised November 2008)
Case

The Coartem Challenge (A)

By: Debora L. Spar and Brian DeLacey

February 1993 (Revised May 1995)
Case

Leaders and Challengers (A)

21 Jun 2017
Video

Challenge Yourself to Change

September 2020
Case

Wladimir Klitschko: F.A.C.E. Your Challenges

By: Boris Groysberg, Michael Norris and Carin-Isabel Knoop

In 2020, Olympic goal medal winning boxer and former heavyweight world champion Wladimir Klitschko had built himself a “second ring” to continue his career after retiring from professional boxing. He was a hotelier, boxing promoter, author, teacher, speaker, and had... View Details

Keywords: Experience and Expertise; Business Education; Training; Entrepreneurship; Personal Development and Career; Sports; Sports Industry; Consulting Industry; Education Industry; Ukraine; Germany

13 Nov 2013
News

Challenges facing relief workers in Philippines

November 1990 (Revised June 1991)
Case

Final Voyage of the Challenger

Provides a summary of technical and organizational details that led to the decision to launch the Challenger Space Shuttle, and to the ensuing accident. Details of design and testing milestones of the Space Shuttle, with a focus on the Solid Rocket Booster, offer... View Details

Keywords: Information Technology; Risk Management; Ethics; Decision Choices and Conditions; Business Processes; Aerospace Industry; United States

December 2010 (Revised February 2013)
Case

Logoplaste: Global Growing Challenges

By: Juan Alcacer and Anthony John Morrison Leitao

In 2010, Logoplaste, a top 10 manufacturer of rigid plastic containers, was debating a more dramatic expansion strategy as a means to guarantee the company's continued success. The company, which began with a few plants in Portugal in the 1990s, now had 60 plants... View Details

Keywords: Business Growth and Maturation; Global Range; Global Strategy; Partners and Partnerships; Expansion

April 2008
Teaching Note

Exercise: Challenging Operational Assumptions

By: Frances X. Frei and Christine van Keuren

Teaching Note for [608128]. View Details

Keywords: Service Operations; Performance Improvement

October 2006 (Revised July 2008)
Case

The Coartem Challenge (B)

By: Debora L. Spar

February 1993 (Revised August 1998)
Case

Leaders and Challengers (B)

2010
Chapter

Women and Leadership: Defining the Challenges

By: Robin J. Ely and Deborah L. Rhode

We use the experience of Carly Fiorina as an introduction to the continued challenges faced by women in top leadership roles. Although Fiorina, on becoming CEO of Hewlett Packard in 1999, asserted that "there is not a glass ceiling," her memoir eight years later... View Details

Keywords: Prejudice and Bias; Leadership; Perception; Behavior; Attitudes; Gender

March 2017
Article

Challenges for Empirical Research on RPM

By: Alexander MacKay and David A. Smith

This article discusses the empirical challenges that researchers face when demonstrating the existence and effects of resale price maintenance (RPM). We outline three approaches for finding price effects of RPM and the corresponding hurdles in data and methodology. We... View Details

Keywords: Antitrust Issues And Policies; Antitrust Law; Resale Price Maintenance; Welfare Economics; Price; Competition; Research

09 Mar 2016
News

Two Deans’ Challenges garner 90 proposals

Opportunities and Challenges Facing Hybrid Organizations

In partnership with the MIT Enterprise Forum of the Central Coast, Spiranomics presents a conversation with Julie Battilana, Matthew Lee, and John Walker about the opportunities and challenges faced by hybrid organizations. View Details

January 2012 (Revised April 2015)
Case

India 2014: The Challenges of Governance

By: Lakshmi Iyer and Richard H. K. Vietor

In January 2012, the government of India faced significant challenges to achieving three key objectives of high growth, inclusive development, and improved governance. The economy was experiencing a growth slowdown, persistently high inflation, and infrastructure and... View Details

Keywords: Governance; Government and Politics; Problems and Challenges; Economic Growth; India

09 Jun 2008
Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

intellectual property law around the world and their consequences for businesses. Appreciate the growing interest in the sharing of intellectual property, and how it represents a major challenge to firms as well as an approach that... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

February 2010
Case

Applied Research Technologies, Inc.: Global Innovation's Challenges

By: Christopher A. Bartlett and Heather Beckham

Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration... View Details

Keywords: Management Style; Managerial Roles; Management Practices and Processes; Reputation; Organizational Culture; Innovation and Management; Competitive Advantage; Entrepreneurship; Management Systems; Cross-Cultural and Cross-Border Issues; Technology Industry