Publications

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12 Dec 2006
First Look

First Look: December 12, 2006

Set Harvard Business School Exercise 807-036 Purchase this exercise: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807036 PublicationsDisruptive Innovation for Social Change Authors:Clayton M. Christensen, Heiner Baumann, Rudy Ruggles, and View Details

Keywords: Martha Lagace

13 Oct 2010
First Look

First Look: October 13, 2010

in use two years after the intervention. Business Groups in Emerging Markets: Paragons or Parasites? Authors:Tarun Khanna and Yishay Yafeh Publication:Chap. 20 in The Oxford Handbook of Business Groups, edited by Asli M. Colpan, Takashi... View Details

Keywords: Sean Silverthorne

August 2019 (Revised March 2023)
Case

Rand Fishkin at Moz (A)

By: Thomas R. Eisenmann

In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details

Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry

23 Dec 2008
First Look

First Look: December 23, 2008

Examining mechanisms, we demonstrate that cognitive ability increases participation; however, and in contrast to previous research, financial literacy education does not affect decisions. We conclude by discussing how education may affect... View Details

Keywords: Martha Lagace

21 Apr 2009
First Look

First Look: April 21, 2009

ratings that guide investors to select "socially responsible," and avoid "socially irresponsible," companies. We examine how several hundred firms respond to corporate environmental ratings issued by a prominent... View Details

Keywords: Martha Lagace

Web

Entrepreneurial Management Faculty - Faculty & Research

Entrepreneurial Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Unit Heads Shai Benjamin Bernstein MBA Class of 1960 Professor of Business Administration Co-Unit Head, Entrepreneurial Management View Details

January 2010 (Revised April 2011)
Case

Google Inc.

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details

Keywords: Digital Marketing; Business Model; Growth and Development Strategy; Network Effects; Mission and Purpose; Expansion; Internet and the Web; Information Technology Industry

Web

The “Hawthorne Effect” – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

HBS Home HBS Index Contact Us A New Vision An Essay by Professors Michel Anteby and Rakesh Khurana Introduction The Hawthorne Plant Employee Welfare Illumination Studies and Relay Assembly Test Room Enter Elton Mayo Human Relations and... View Details

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

to change your life. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54720 in press Health Care Management Review Innovation Contest: Effect of Perceived Support for Learning on Participation By: Jung, Olivia S., Andrea Blasco, and Karim View Details

Keywords: Dina Gerdeman

22 Sep 2009
First Look

First Look: September 22

Glaeser, William R. Kerr, and Giacomo A.M. Ponzetto Publication:Journal of Urban Economics (forthcoming) Abstract Employment growth is strongly predicted by smaller average establishment size, both across... View Details

Keywords: Martha Lagace

January 2004 (Revised May 2008)
Case

Johnson & Johnson's Corporate Credo

By: Thomas R. Piper

No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis. View Details

Keywords: History; Mission and Purpose; Goals and Objectives; Corporate Accountability; Reputation; Crisis Management; Corporate Governance; Management Teams

Web

Faculty & Research - Entrepreneurship

Thomas R. Eisenmann Howard H. Stevenson Professor of Business Administration Peter O. Crisp Faculty Chair, Harvard Innovation Labs Co-Unit Head, Entrepreneurial Management Unit... View Details

26 Feb 2008
First Look

First Look: February 26, 2008

Evidence from Indian Software Services Authors:Robert S. Huckman, Bradley R. Staats, and David M. Upton Abstract Much of the literature on team learning views experience as a unidimensional concept captured View Details

Keywords: Martha Lagace

Web

Publications - Institute For Strategy And Competitiveness

activity-based costing to determine open radical cystectomy and ileal conduit surgical episode cost drivers by Janet Baack Kukreja, M.D., M.P.H.a,b, Mohamed A. Seif, M.D.a, Marissa W. Mery, M.D.c, James R.... View Details

Web

Entrepreneurship - Faculty & Research

Case Andreessen Horowitz By: Thomas R. Eisenmann and Liz Kind Andreessen Horowitz (a16z), a venture capital firm launched in 2009, has quickly broken into the VC industry's top... View Details

April 2009 (Revised November 2012)
Case

Sermo, Inc.

By: Thomas R. Eisenmann and Lars Peter Christian Nielsen

Sermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns, as well as challenges with managing their practices.... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Knowledge Sharing; Two-Sided Platforms; Conflict and Resolution; Social and Collaborative Networks; United States

November 2011 (Revised December 2012)
Case

Rent the Runway

By: Thomas R. Eisenmann and Laura Winig

Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details

Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry

June 2014
Teaching Note

Steve Carpenter at Cake Financial

By: Thomas R. Eisenmann

After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry