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Show Results For
- All HBS Web
(174)
- News (73)
- Research (96)
- Multimedia (17)
- Faculty Publications (49)
- 28 Jan 2014
- First Look
First Look: January 28
economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They also raised questions that are still relevant today. What is... View Details
Keywords: Sean Silverthorne
- 14 Jan 2015
- News
We Know How You Feel
- 16 Oct 2018
- First Look
New Research and Ideas, October 16, 2018
input more valuable. Distributed supermodular complementarity (DSMC) exists when two or more independent actors can create complementary value by pursuing their own interests and will not find it advantageous to combine in order to... View Details
Keywords: Dina Gerdeman
- 28 Jan 2015
- News
Newsfeeds, Beacons, and Google for Your Eyes: The Future of Shazam
- 03 Apr 2019
- News
Do Your Experiential Marketing Moves Produce Enough ROI?
- 06 Apr 2015
- News
The Goldfish Conundrum
- 17 Aug 2018
- News
How TripAdvisor changed travel
- 28 Jan 2016
- News
Taking Literature to the Streets
- 04 Feb 2014
- First Look
First Look: February 4
by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization. At Kodak, for example, CEO George Fisher attempted to move the company into the digital era in... View Details
Keywords: Sean Silverthlorne
- 14 Jun 2016
- First Look
June 14, 2016
patent applications in 1976 to 16% in 2008. This is partly driven by the increase in the prevalence of information and communication technology; however, even for patents unrelated to information and communication technology, we see a... View Details
Keywords: Sean Silverthorne
- 25 Nov 2013
- News
Does successful viral marketing lead to a successful product?
- 13 Feb 2019
- News
Want Digital Disruption? Decouple the Customer Experience
- 30 Aug 2011
- First Look
First Look: August 30
video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of attention was assessed through eye tracking and retention of viewers by recording... View Details
Keywords: Sean Silverthorne
- 06 Dec 2013
- News
Double Vision: How TV ads can get second-screen surfers to shop
- 12 PM – 1 PM EDT, 25 Apr 2017
- Webinars: Trending@HBS
A Recipe for Digital Disruption
In recent years, a new wave of digital disruption has been taking over the Internet. In this talk, Associate Professor Teixeira will show how a variety of firms, both incumbents and startups, are using digital technologies to break the bonds between activities that... View Details
- Research Summary
Advertising and the Economics of Attention
Using novel technologies, such as eye- and face-tracking, to gauge attentional and emotional (facial) reactions to advertising, Professor Teixeira studies how advertising effectiveness can be optimized. Through complex statistical models of consumer response, he... View Details
- 11 Jun 2013
- First Look
First Look: June 11
initial relative firm capabilities, market attractiveness, market-firm fit, and knowledge transferability. By explicitly incorporating firm rivalry across multiple markets, our model offers a comprehensive approach to understanding the... View Details
Keywords: Carmen Nobel
- 17 Dec 2013
- First Look
First Look: December 17
world. The Great Qing Empire ruled China and dominated East Asia by a combination of power and cultural prestige. China's economy was the world's largest. China seemed without peer. Decline came fast. By... View Details
Keywords: Carmen Nobel