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  • 17 Aug 2015
  • News

Harvard prof’s advice for product firms: keep it simple

  • 04 May 2020
  • News

The right way to use experiments to create better products more quickly

    Experimentation Works: The Surprising Power of Business Experiments

    * Top 10 Technology Books of 2020 (Forbes)
    * 10 Best Business Books of 2020 (Inc. Magazine)
    * Top Shelf Pick of Best Business Books 2020: Technology & Innovation (Strategy + Business)
    * 9 Best Business Books for 2020... View Details

    • 15 Jan 2021
    • News

    Top Ten Technology Books Of 2020

    • 19 Jun 2018
    • First Look

    New Research and Ideas, June 19, 2018

    investors, could provide this commitment mechanism. Common ownership of competitors within industries and long-time horizons in ownership of shares are key characteristics for investors that could act as stewards of the commons. Social pressure fueled View Details
    Keywords: Dina Gerdeman
    • 19 Apr 2016
    • First Look

    April 19, 2016

    is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same... View Details
    Keywords: Sean Silverthorne
    • 02 Aug 2020
    • What Do You Think?

    Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

    level. Their work has been both influenced by and reported recently by several academics. Harvard Business School professors Michael Luca and Max Bazerman track experimentation in decision-making back to the... View Details
    Keywords: by James Heskett; Technology
    • 19 Dec 2023
    • Research & Ideas

    15 Podcast Episodes That Grabbed Listeners in 2023

    Bühler Group, Stefan Scheiber is mapping a courageous plan to combat food waste and climate change. Ranjay Gulati hears from Scheiber about how he challenges his own company, its customers, and himself to face sustainability problems... View Details
    Keywords: by Danielle Kost
    • 22 May 2018
    • First Look

    New Research and Ideas, May 22, 2018

    exit, output, and R&D. Taxing the continued operation of incumbents can lead to sizable gains (of the order of 1.4% improvement in welfare) by encouraging exit of less productive firms and freeing up skilled labor to be used for... View Details
    Keywords: Dina Gerdeman

      Customers As Innovators: A New Way to Create Value

      Product R&D at many companies is a major bottleneck. The difficulty is that fully understanding the needs of just a single customer can be an inexact and costly process--to say nothing of the needs of all customers or even groups of them. In the course of... View Details
      • 08 May 2012
      • First Look

      First Look: May 8

      supported this prediction. Auxiliary analyses suggest that contrast effects and non-random scheduling of interviews are unlikely alternative explanations. Six Myths of Product Development Authors:Stefan Thomke and Donald Reinertsen... View Details
      Keywords: Carmen Nobel
      • Article

      Act Like a Scientist: Great Leaders Challenge Assumptions, Run Experiments, and Follow the Evidence

      By: Stefan Thomke and Gary W. Loveman
      Though they’ve been warned for decades about the dangers of overrelying on gut instinct and personal experience, managers keep failing to critically examine—much less challenge—the ideas their decisions are based on. To correct this problem they need to think and act... View Details
      Keywords: Innovation and Management; Decision Making; Science; Leadership Style
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      • 03 Jul 2018
      • First Look

      New Research and Ideas, July 3, 2018

      link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54665 forthcoming R&D Management An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India By: Gupta, Budhaditya, and Stefan... View Details
      Keywords: Dina Gerdeman
      • 09 Nov 2020
      • News

      Best Business Books 2020: Strategy

      • 12 May 2020
      • News

      The Surprising Power of Business Experiments

      • December 2023
      • Article

      Advances in Power-to-Gas Technologies: Cost and Conversion Efficiency

      By: Gunther Glenk, Philip Holler and Stefan Reichelstein
      Widespread adoption of hydrogen as an energy carrier is widely believed to require continued advances in Power-to-Gas (PtG) technologies. Here we provide a comprehensive assessment of the dynamics of system prices and conversion efficiency for three currently prevalent... View Details
      Keywords: Clean Technology; Green Hydrogen; Carbon Emissions; Decarbonization; Learning By Doing; Environment; Energy; Environmental Accounting; Environmental Management; Sustainable Cities; Cost Accounting; Innovation and Management; Technology Adoption; Energy Policy; Engineering; Green Technology; Energy Industry; Utilities Industry; Industrial Products Industry; Manufacturing Industry; Transportation Industry; North America; South America; Africa; Europe; Asia
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      • 31 Jul 2014
      • Research & Ideas

      A Scholarly Crowd Explores Crowdsourcing

      Carliss Baldwin, and Stefan Thomke of HBS, Eric von Hippel of MIT, and Benjamin Mako Hill of University of Washington, in coordination with HBS Digital Initiative. View Details
      Keywords: by Sean Silverthorne
      • 10 Apr 2006
      • Research & Ideas

      American Auto’s Troubled Road

      competing on the basis of discounts, U.S. carmakers need to get to the point where people want to buy their cars. —Stefan Thomke Although the Big 3 (or maybe the Big 2, after Chrysler's merger with Daimler) continue to dominate the U.S.... View Details
      Keywords: by Garry Emmons; Manufacturing; Transportation; Auto
      • 29 May 2001
      • Research & Ideas

      Genomics: Can We Start Making Money Now?

      drugs, and will they be less expensive?' My answer is, 'I don't know, and probably not.' Lechleiter was one of several panelists to discuss, "Breaking the Genetic Code: The Business of Life Science in the 21st Century" at the 2001 Global Alumni Conference,... View Details
      Keywords: by Sean Silverthorne
      • March 2017
      • Exercise

      Designing Transformational Customer Experiences

      By: Stefan Thomke
      Anyone who has recently travelled, gone shopping, or tried to have a problem solved may have little recollection of the experience. Worse yet, some are frustrated by the lack of responsiveness or empathy that they encountered. The reality is that most customer... View Details
      Keywords: Customer Experience; Exercise; Learning By Doing; LEGO; Storytelling; Customer Satisfaction; Design; Innovation and Management; Transformation; Service Delivery
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