Publications

May 2003
Module Note

Managing Development Networks

Describes the concepts and pedagogy for a module on understanding and managing product development networks between firms and within firms and among products themselves. Introduces students to the increasingly important role of networks in the development of new... View Details

Keywords: Product Development; Resource Allocation; Research and Development; Networks; Design; Groups and Teams

May 2003
Module Note

Managing Product Development

Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details

Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration

May 2003
Module Note

Product Development Process Design and Improvement

Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details

Keywords: Product Development; Design; Performance Improvement; Innovation and Management; Information Technology; Customers; Information Management; Business Processes; Learning; Transformation; Service Operations

April 2003
Article

R&D Comes to Services: Bank of America's Pathbreaking Experiments

By: Stefan Thomke

Keywords: Research and Development; Service Delivery; Banking Industry

Find at Harvard

March 2003
Teaching Note

Developing Products on Internet Time: A Process Design Exercise (TN)

Teaching Note for (9-600-121). View Details

March 2003
Teaching Note

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A) and (B) (TN)

Teaching Note for (9-600-028) and (9-600-029). View Details

Keywords: Entertainment and Recreation Industry; Computer Industry

March 2003
Teaching Note

Bank of America (A) and (B) TN

Teaching Note for (9-603-022) and (9-603-023). View Details

Keywords: Service Operations; Banking Industry

March 2003
Teaching Note

BMW AG: The Digital Car Project (A) and (B) (TN)

Teaching Note for (9-699-044) and (9-699-045). View Details

Keywords: Auto Industry

February 2003
Teaching Note

Bush Boake Allen (TN)

Teaching Note for (9-601-061). View Details

Keywords: Integration; Marketing Reference Programs; Disruptive Innovation; Management Teams; Internet and the Web; Business Model; Customer Relationship Management; Management Practices and Processes; Consumer Products Industry

February 2003
Teaching Note

Siemens AG: Global Development Strategy (A) and (B) TN

Teaching Note for (9-602-061) and (9-602-062). View Details

Keywords: Technology Industry; Telecommunications Industry; Bangalore; Germany

February 2003 (Revised March 2020)
Teaching Note

Millennium Pharmaceuticals, Inc. (A) & (B)

Teaching Note for (9-600-038) and (602-063). View Details

September 2002 (Revised October 2002)
Case

Bank of America (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as... View Details

Keywords: Motivation and Incentives; Problems and Challenges; Innovation and Management; Risk and Uncertainty; Change; Failure; Banks and Banking; Learning; Banking Industry

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