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Publications

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  • All HBS Web  (270)
    • News  (66)
    • Research  (167)
    • Multimedia  (3)
  • Faculty Publications  (80)

Show Results For

  • All HBS Web  (270)
    • News  (66)
    • Research  (167)
    • Multimedia  (3)
  • Faculty Publications  (80)
← Page 4 of 270 Results →
  • 06 Jan 2010
  • What Do You Think?

Is a Stringent Climate Change Agreement a Pot of Gold?

causing global warming and turn that energy and resources into actually improving our way of life with limited impact on our world." Tom Dolembo questioned whether agreements are necessary. He believes that change driven by... View Details
Keywords: by Jim Heskett; Energy; Utilities
  • 15 Apr 2013
  • Research & Ideas

Solving the Search vs. Display Advertising Quandary

these investments motivated consumers to plunk down their credit cards or fill out an application for a service. That's why the Internet has been such a godsend to companies, says Sunil Gupta, the Edward W. Carter Professor of Business Administration at Harvard... View Details
Keywords: by Michael Blanding; Advertising
  • 05 Feb 2018
  • What Do You Think?

Should Companies Disclose Employee Compensation?

would avoid a "one size fits all" approach to the practice of making compensation known. These are the views put forth by participants in this month's discussion of transparency in compensation. Disclosing pay ranges vs.... View Details
Keywords: by James Heskett; Financial Services
  • 30 Dec 2013
  • Research & Ideas

Most Popular Articles of 2013

Most Popular Articles 2013 How to Spot a Liar Key linguistic cues can help reveal dishonesty during business negotiations, whether it's a flat-out lie or a deliberate omission of key information, according to research by Lyn M. Van Swol,... View Details
Keywords: by Staff
  • 15 May 2017
  • Sharpening Your Skills

The Promises and Limitations of Big Data

article by Professor Sunil Gupta in the European Business Review highlights the potential impact of big data on business practices in three broad areas: applications, methods, and infrastructure. View Details
Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 11 Apr 2017
  • First Look

First Look at New Research, April 11

biased forecasts for potential future employers are more likely to face favorable career outcomes and bank executives appear to profit from the analysts' bias since the bias is associated with higher levels of insider trading. Our results highlight the bias created... View Details
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

sophistication in methods, it is now possible to more judiciously allocate marketing resources. By Sunil Gupta and Thomas J. Steenburgh. 5. The Future of Social Enterprise This paper considers the confluence... View Details
Keywords: by Staff
  • 01 Oct 2014
  • What Do You Think?

Is Too Much Focus a Problem?

process, they provoked a new round of questions. David Physick teed up the discussion nicely by commenting, "The wonderful American motor racing driver, Mario Andretti, who was as focused an individual as any racer, remarked he'd... View Details
Keywords: by James Heskett
  • 29 May 2006
  • What Do You Think?

How Important Is the “Service Sector Effect” on Productivity?

sides can't win, with better service and more satisfied employees." On the other hand, E. Hassen cautioned, that "Before criticizing, we should examine carefully the social sector effects of wage deflation and higher productivity. In all ecologies things are... View Details
Keywords: by James Heskett; Service
  • 04 Jan 2010
  • Research & Ideas

Best of HBS Working Knowledge 2009

organization, join the club. Despite the mantra that goals are good, the process of setting beneficial goals is harder than it looks. New research by HBS professor Max H. Bazerman and colleagues explores the hidden cost when stretch goals... View Details
Keywords: by Staff
  • 11 Jun 2019
  • Book

These Aren't Beach Books, but Managers Should Read Them Anyway

A Good Place to Start Driving Digital StrategySunil Gupta explores how traditional businesses can make the leap into the digital age. American Capitalism: New HistoriesHistorians are taking a new look at capitalism in light of its... View Details
Keywords: by Sean Silverthorne
  • 08 Oct 2010
  • What Do You Think?

Will Transparency in CEO Compensation Have Unintended Consequences?

system?" Ajay Kumar Gupta put it this way: "I believe revealing compensation ratio(s) will help inculcate values, honesty, and accountability in the organization." Others were less sanguine. Zach Allen described it as a... View Details
Keywords: by Jim Heskett
  • 27 Aug 2018
  • News

How Best Buy, The New York Times, And John Deere Have Become Digital Leaders

  • 04 Aug 2011
  • What Do You Think?

How Dangerous Is Common Sense to Managers?

Summing Up Does Common Sense Impede Change? Common sense is the decision-maker's friend when the decision has to be made rapidly, with a minimum of research or formal theory, with no more than moderate risk or consequences, and by... View Details
Keywords: by James Heskett
  • 18 Jul 2012
  • Research & Ideas

Penn State Lesson: Today’s Cover-Up was Yesterday’s Opportunity

he had to fend off impeachment. Had Martha Stewart and Rajat Gupta admitted their roles in insider trading, they could have plea bargained, moved past their ethical lapses, and possibly avoided prison time. Had Best Buy founder Richard... View Details
Keywords: by Bill George; Education
  • 01 May 2006
  • What Do You Think?

Who Will Cast a Longer Shadow on the 21st Century: Friedman or Galbraith?

global challenges on their responses. Sudip Bose put it this way: "Venerated works of Milton Friedman have influenced government policies. . . . But, his shadow will be relentlessly chased primarily by global climatic concerns and... View Details
Keywords: by James Heskett
  • 02 Apr 2010
  • What Do You Think?

Why Are Fewer and Fewer U.S. Employees Satisfied With Their Jobs?

only survive but will grow" as well as providing "pertinent training or cross-training." Kamil Gupta described a situation in which camaraderie resulted from everyone agreeing to take a pay cut, with leaders accepting the... View Details
Keywords: by Jim Heskett
  • 03 Sep 2009
  • What Do You Think?

Are Retention Bonuses Worth the Investment?

a tool . The problem is not the tool, but the user if the company were better run, you wouldn't need to bribe people to stay (but) there are times when the retention bonus is appropriate, such as when a company is for sale ." Rajat View Details
Keywords: by Jim Heskett
  • 02 Aug 2004
  • What Do You Think?

For Greater Transparency, Is Section 404 an Effective Response?

Summing Up Responses to this month's column raise questions about whether Section 404 of the Sarbanes-Oxley Act, requiring that senior managers certify the integrity of the processes by which their companies' financial reports are... View Details
Keywords: by James Heskett
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