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(108)
- News (18)
- Research (65)
- Multimedia (2)
- Faculty Publications (48)
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- January 2023
- Teaching Note
Identify the Health Care Venture
By: Regina E. Herzlinger and James Wallace
Teaching Note for HBS Exercise No. 323-061. View Details
- 27 Mar 2012
- First Look
First Look: March 27
case:http://cb.hbsp.harvard.edu/cb/product/912030-PDF-ENG PAREXEL International Corp. (A) Regina E. Herzlinger and Natalie KindredHarvard... View Details
Keywords: Carmen Nobel
- November 2003 (Revised December 2007)
- Supplement
Circle Gastroenterology Products (B)
By: Regina E. Herzlinger and James Weber
Supplements the (A) case. View Details
Herzlinger, Regina E., and James Weber. "Circle Gastroenterology Products (B)." Harvard Business School Supplement 304-053, November 2003. (Revised December 2007.)
- November 2003 (Revised September 2008)
- Case
Circle Gastroenterology Products (A)
By: Regina E. Herzlinger and James Weber
A new, minimally invasive medical device has achieved only one-third of its budget. Was the problem one of marketing strategy, sales, reimbursement, and/or clinical trials? View Details
Keywords: Health Testing and Trials; Marketing Strategy; Product Marketing; Sales; Medical Devices and Supplies Industry
Herzlinger, Regina E., and James Weber. "Circle Gastroenterology Products (A)." Harvard Business School Case 304-052, November 2003. (Revised September 2008.)
- June 1992
- Teaching Note
Genetics Institute, Inc., Teaching Note
By: Regina E. Herzlinger and James T. Rhea
Keywords: Genetics