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  • Web

Strategy - Doctoral

first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and... View Details
  • 20 Nov 2012
  • First Look

First Look: November 20

most importantly, on its implementation (how the business model levers are pulled). Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43582 When Does a Platform Create Value by Limiting Choice? Authors:Ramon View Details
Keywords: Sean Silverthorne
  • Web

Publications - Faculty & Research

Citation Educators Related Sinozich, Martin A. "Capitalization Tables, Dilution and Payouts: A brief tutorial." Harvard Business School Technical Note 825-118, February 2025. February 2025 Supplement eBee: Affordable Mobility for Africa... View Details
  • 2014
  • Other Teaching and Training Material

Strategy Reading: Introduction to Strategy

By: Ramon Casadesus-Masanell
"Introduction to Strategy" provides a comprehensive overview of the strategy discipline and introduces the building blocks of strategy by providing overviews of fundamental conceptual frameworks. Students will learn how firms decide where to compete by exploring the... View Details
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  • October 2017 (Revised October 2022)
  • Case

Jumia Nigeria: from Retail to Marketplace (A)

By: Ramon Casadesus-Masanell and Namrata Arora
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Competitive Strategy; E-commerce; Retail Industry; India; Nigeria; Africa
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  • August 2013 (Revised October 2013)
  • Case

Modern Family Planning: The Business of Circle Surrogacy

By: Ramon Casadesus-Masanell and Blake Landro
The business of surrogacy, a boutique practice with client costs upwards of $100,000, allowed couples and individuals from a variety of backgrounds, ages, and sexual orientations to build families. This case examines Circle Surrogacy (CS), one of the premier surrogacy... View Details
Keywords: Family Planning; Platform; Competitive Advantage; Law; Globalization; Competitive Strategy; Digital Platforms; United States; Ukraine
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  • Web

Strategy Faculty - Faculty & Research

Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Unit Head Ramon Casadesus-Masanell Herman C. Krannert Professor of Business Administration Unit Head, Strategy... View Details
  • April 2020 (Revised June 2020)
  • Case

Oriental Land Co., Ltd.—Tokyo Disney Resort

By: Ramon Casadesus-Masanell and Akiko Kanno
This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with... View Details
Keywords: Strategy For Multi-business Firm; Business Models; Growth; Theme Parks; Disney; Disney Parks; Licensing; Royalties; Two-part Tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo DisneySea; Tokyo Disney Resort; Tokyo Disney; Growth Strategy; Hotels; Hotel Industry; Partnership; Development; Attractions; Rides; Urayasu; Kagami; Congestion; Pricing; Amusement Parks; Amusement Park Industry; Brand; Branding; History; OLC; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth and Development; Growth and Development Strategy; Brands and Branding; Agreements and Arrangements; Contracts; Operations; Vertical Integration; Problems and Challenges; Partners and Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations Industry; Entertainment and Recreation Industry; Tourism Industry; Asia; Japan; Tokyo; United States
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  • September 2020
  • Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details
Keywords: Business Startups; Business Model; Customer Satisfaction; Fairness; Values and Beliefs; Price; Profit; Revenue; Investment; Government Legislation; Business History; Compensation and Benefits; Resignation and Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry and Exit; Digital Platforms; Product Design; Organizational Culture; Problems and Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation Networks; Mobile and Wireless Technology; Valuation; Transportation Industry; Technology Industry; United States
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  • Web

Business & Environment

Danger Zones By: Ishita Sen 16 Jan 2025 | New York Times Faculty & Research eBee: Affordable Mobility for Africa By: Ramon Casadesus-Masanell , Gamze Yucaoglu and Jordan... View Details
  • Web

Africa - Global

Casadesus-Masanell in Johannesburg The HBS Club of South Africa, in collaboration with HBS Executive Education and GIBS, recently hosted a successful networking event featuring a talk View Details
  • August 2020
  • Supplement

Luckin Coffee (B): Revelations of Fraud

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes revelations of fraud at Luckin Coffee, beginning with an anonymous report in January 2020 and continuing with the company’s admission in April 2020 that it had inflated its revenues by 2.2 billion RMB ($310 million), almost half its reported... View Details
Keywords: Fraud; Corporate Misconduct; Business Earnings; Financial Statements; Financial Condition; Stocks; Financial Management; Profit; Revenue; Price; Food; Lawfulness; Crime and Corruption; Food and Beverage Industry; Food and Beverage Industry; Asia; China
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  • Web

Faculty & Research - Business & Environment

Faculty & Research Faculty & Research February 2025 Teaching Material eBee: Affordable Mobility for Africa By: Ramon Casadesus-Masanell , Gamze Yucaoglu and Jordan Mitchell... View Details
  • August 2013 (Revised September 2015)
  • Case

Coursera

By: Ramon Casadesus-Masanell and Hyunjin Kim
By providing free and open-access online courses at a large scale, Massive Open Online Course (MOOC) platforms seek to innovate the business models of the traditional higher education industry. In a little over a year, Coursera had grown at a rapid rate to emerge as a... View Details
Keywords: Business Models; Strategy; Competition; Business Model; Internet and the Web; Higher Education; Competitive Advantage; Education Industry
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  • May 2017
  • Supplement

Betfair (C)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
Prompted by a takeover bid from CVC, Betfair reassesses the strengths and weaknesses of the exchange model. View Details
Keywords: Betfair; Exchange; Betting; Betting Markets; Diversification; Market Design; Business Model; Entertainment and Recreation Industry; Europe
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  • Web

Faculty & Research - Global

Nairobi Office Singapore Office Tel Aviv Office New Research February 2025 Teaching Material eBee: Affordable Mobility for Africa By: Ramon Casadesus-Masanell , Gamze Yucaoglu View Details
  • 26 May 2015
  • First Look

First Look: May 26

manufacturing clusters. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49178 Business Models-Nature and Benefits By: Casadesus-Masanell, Ramon, and John... View Details
Keywords: Sean Silverthorne
  • Web

Marketing Curriculum - Faculty & Research

2025 Q3Q4 3.0 IFC: Japan; Exploring Japan's Innovation Ecosystem (also listed under Strategy) Ramon Casadesus-Masanell January 2025 J 3.0 Managing Customers for Growth Eva Ascarza Fall 2024 Q2 1.5 Pricing... View Details
  • Web

Research - Global

Research February 2025 Teaching Material eBee: Affordable Mobility for Africa By: Ramon Casadesus-Masanell , Gamze Yucaoglu and Jordan Mitchell The case opens in March 2023, as... View Details
  • Web

Strategy - Faculty & Research

academic study of strategy and related disciplines. Recent Publications eBee: Affordable Mobility for Africa By: Ramon Casadesus-Masanell , Gamze Yucaoglu View Details