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Publications

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      • Faculty Publications  (94)

      by Marco TabelliniRemove by Marco Tabellini →

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      • 2018
      • Working Paper

      Black Out-Migration and Southern Political Realignment

      By: Leah Boustan and Marco Tabellini
      Can emigration from less democratic and economically less developed areas induce political and economic change? We study this question in the context of the second Great Migration of African Americans (1940–1970), when more than 4 million blacks left the U.S. South and... View Details
      Keywords: Great Migration; Immigration; Race; Government and Politics; Economics; United States
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      Boustan, Leah, and Marco Tabellini. "Black Out-Migration and Southern Political Realignment." Working Paper, 2018.
      • 2019
      • Working Paper

      Racial Heterogeneity and Local Government Finances: Evidence from the Great Migration

      By: Marco Tabellini
      Between 1915 and 1930, during the First Great Migration, more than 1.5 million African Americans migrated from the South to the North of the United States, altering the racial profile of several northern cities for the first time in American history. I exploit this... View Details
      Keywords: Migration; Race; City; Financial Condition; Government and Politics; History; United States
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      Tabellini, Marco. "Racial Heterogeneity and Local Government Finances: Evidence from the Great Migration." Harvard Business School Working Paper, No. 19-006, July 2018. (Revised September 2019. Featured in Harvard Magazine.)
      • September–October 2017
      • Article

      Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers

      By: Marco Iansiti and Karim R. Lakhani
      A small number of digital superpowers—Alibaba, Amazon, Microsoft, and others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and... View Details
      Keywords: Competition; Strategic Planning; Auto Industry; Technology Industry
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      Iansiti, Marco, and Karim R. Lakhani. "Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers." Harvard Business Review 95, no. 5 (September–October 2017): 84–92.
      • November 2015 (Revised May 2016)
      • Case

      Aspiring Minds

      By: Karim R. Lakhani, Marco Iansiti and Christine Snively
      By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details
      Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China
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      Lakhani, Karim R., Marco Iansiti, and Christine Snively. "Aspiring Minds." Harvard Business School Case 616-013, November 2015. (Revised May 2016.)
      • September 2015
      • Case

      Deflategate and the National Football League

      By: Marco Iansiti and Christine Snively
      On January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pass from Patriots quarterback Tom Brady. Colts equipment personnel alerted NFL officials that the ball's air... View Details
      Keywords: "Deflategate"; Analytics; National Football League; NFLPA; Roger Goodell; Tom Brady; Operations; United States
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      Iansiti, Marco, and Christine Snively. "Deflategate and the National Football League." Harvard Business School Case 616-008, September 2015.
      • 2014
      • Article

      Children Develop a Veil of Fairness

      By: Alex Shaw, Natalia Montinari, Marco Piovesan, Kristina Olson, Francesca Gino and Michael I. Norton
      Previous research suggests that children develop an increasing concern with fairness over the course of development. Research with adults suggests that the concern with fairness has at least two distinct components: a desire to be fair and a desire to signal to others... View Details
      Keywords: Inequity Aversion; Social Signaling; Social Cognitive Development; Communication Intention and Meaning; Fairness; Age; Reputation; Growth and Development; Cognition and Thinking
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      Shaw, Alex, Natalia Montinari, Marco Piovesan, Kristina Olson, Francesca Gino, and Michael I. Norton. "Children Develop a Veil of Fairness." Journal of Experimental Psychology: General 143, no. 1 (February 2014): 363–375.
      • April 2013
      • Case

      Managing with Analytics at Procter & Gamble

      By: Thomas H. Davenport, Marco Iansiti and Alain Serels
      Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to... View Details
      Keywords: Analytics; Data Management; Forecasting; Shared Services; Procter & Gamble; Laundry Detergent; Information Management; Forecasting and Prediction; Information Technology; Mathematical Methods; Consumer Products Industry; North America
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      Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.
      • Article

      Beyond Magic Bullets: True Innovation in Health Care

      By: Vaibhav A. Narayan, Marco Mohwinckel, Gary Pisano, Michael Yang and Husseini Manji
      The molecular medicine revolution—based on advances in fields such as genomics and network modeling in the decade since the human genome sequence was completed—has changed the way we think about, study, and approach the development of novel therapies. However, these... View Details
      Keywords: Integration; Business Model; Organizational Structure; Health Care and Treatment; Innovation and Invention; Pharmaceutical Industry
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      Narayan, Vaibhav A., Marco Mohwinckel, Gary Pisano, Michael Yang, and Husseini Manji. "Beyond Magic Bullets: True Innovation in Health Care." Nature Reviews: Drug Discovery 12, no. 2 (February 2013): 85–86.
      • January 2013 (Revised April 2013)
      • Case

      Microsoft Server & Tools

      By: Marco Iansiti and Alain Serels
      In 2011, Microsoft's Server & Tools Business (STB) was large, fast growing and highly profitable on the strength of traditional packaged product lines led by the Windows Server operating system. Even as the current packaged business was performing exceptionally well,... View Details
      Keywords: Technology; Computing; Enterprise Computing; Servers; Cloud Computing; Microsoft; Technology Evolution; Technological Innovation; Disruptive Innovation; Information Technology; Information Technology Industry
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      Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools." Harvard Business School Case 613-031, January 2013. (Revised April 2013.)
      • Article

      The Future of Economic, Business, and Social History

      By: G. Jones, Marco H.D. van Leeuwen and Stephen Broadberry
      Three leading scholars in the fields of business, economic, and social history review the current state of these disciplines and reflect on their future trajectory. Geoffrey Jones reviews the development of business history since its birth at the Harvard Business... View Details
      Keywords: Economic History; Business History; History; Asia; Africa; Europe; Latin America; North and Central America
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      Jones, G., Marco H.D. van Leeuwen, and Stephen Broadberry. "The Future of Economic, Business, and Social History." Scandinavian Economic History Review 60, no. 3 (2012): 225–253.
      • June 2012
      • Article

      Pricing to Create Shared Value

      By: Marco Bertini and John T. Gourville
      Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
      Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
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      Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
      • Article

      Entry into Platform-based Markets

      By: Feng Zhu and Marco Iansiti
      This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details
      Keywords: Platform-based Markets; Winnter-take-all; First-mover Advantage; Indirect Network Effects; Video Game Industry; Quality; Network Effects; Market Entry and Exit; Digital Platforms; Motion Pictures and Video Industry
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      Zhu, Feng, and Marco Iansiti. "Entry into Platform-based Markets." Strategic Management Journal 33, no. 1 (January 2012): 88–106.
      • January 2011
      • Article

      Let the Right One In: A Microeconomic Approach to Partner Choice in Mutualisms

      By: Marco Archetti, Francisco Ubeda, Drew Fudenberg, Jerry R. Green, Naomi E. Pierce and Douglas W. Yu
      One of the main problems impeding the evolution of cooperation is partner choice. When information is asymmetric (the quality of a potential partner is known only to himself), it may seem that partner choice is not possible without signaling. Many mutualisms, however,... View Details
      Keywords: Microeconomics; Strategy; Partners and Partnerships; System; Problems and Challenges; Information; Economics; Theory; Cost; Decision Choices and Conditions; Cooperation
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      Archetti, Marco, Francisco Ubeda, Drew Fudenberg, Jerry R. Green, Naomi E. Pierce, and Douglas W. Yu. "Let the Right One In: A Microeconomic Approach to Partner Choice in Mutualisms." American Naturalist 177, no. 1 (January 2011).
      • February 2010 (Revised December 2011)
      • Case

      Ricoh Company, Ltd.

      By: Robert G. Eccles, Amy C. Edmondson, Marco Iansiti and Akiko Kanno
      Ricoh, the Japanese copier manufacturer, is committed to reducing its environmental impact to one-eighth of its 2000 levels by 2050. It has already introduced three stages of environmental awareness to its operations, and its recycled copier business broke even in... View Details
      Keywords: Environmental Accounting; Financial Reporting; Integrated Corporate Reporting; Investment; Operations; Corporate Social Responsibility and Impact; Environmental Sustainability; Electronics Industry; Manufacturing Industry; Japan
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      Eccles, Robert G., Amy C. Edmondson, Marco Iansiti, and Akiko Kanno. "Ricoh Company, Ltd." Harvard Business School Case 610-053, February 2010. (Revised December 2011.)
      • 2010
      • Book

      One Strategy: Organization, Planning, and Decision Making

      By: Steven Sinofsky and Marco Iansiti
      Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book - written by Microsoft... View Details
      Keywords: Strategy; Organizations; Planning; Decision Making
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      Sinofsky, Steven, and Marco Iansiti. One Strategy: Organization, Planning, and Decision Making. NJ: John Wiley & Sons, 2010.
      • 2009
      • Working Paper

      Principles that Matter: Sustaining Software Innovation from the Client to the Web

      By: Marco Iansiti
      Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that... View Details
      Keywords: Decision Choices and Conditions; Technological Innovation; Intellectual Property; Partners and Partnerships; Competition; Information Technology; Internet and the Web
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      Iansiti, Marco. "Principles that Matter: Sustaining Software Innovation from the Client to the Web." Harvard Business School Working Paper, No. 09-142, June 2009.
      • December 2008 (Revised February 2010)
      • Case

      ViniBrasil: New Latitude Wines

      By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman
      ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting.... View Details
      Keywords: Agribusiness; Global Strategy; Innovation and Invention; Management Practices and Processes; Demand and Consumers; Competition; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil
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      Bell, David E., Marcos Flava Neves, Luciano Thome e Castro, and Mary Louise Shelman. "ViniBrasil: New Latitude Wines." Harvard Business School Case 509-003, December 2008. (Revised February 2010.)
      • December 2007 (Revised July 2008)
      • Case

      General Mills (A)

      By: Raymond V. Gilmartin, Marco Iansiti and Bianca Buccitelli
      General Mills is an 80-year-old company that specializes in consumer foods such as cereal, snacks, baking, and dinner products. Although General Mills is, on the whole, a very successful company, they have, in the recent past, had to face challenges as a result the... View Details
      Keywords: Competitive Strategy; Change Management; Cost Management; Problems and Challenges; Inflation and Deflation; Price; Consumer Products Industry; Manufacturing Industry
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      Gilmartin, Raymond V., Marco Iansiti, and Bianca Buccitelli. "General Mills (A)." Harvard Business School Case 608-004, December 2007. (Revised July 2008.)
      • 2007
      • Working Paper

      Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

      By: Feng Zhu and Marco Iansiti
      This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does a monopoly emerge in a platform-based market? Finally, when is a platform-based market socially... View Details
      Keywords: Price; Network Effects; Digital Platforms; Monopoly; Quality; Competitive Advantage; Digital Platforms
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      Zhu, Feng, and Marco Iansiti. "Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations." Harvard Business School Working Paper, No. 08-031, November 2007.
      • Article

      The Information Technology Ecosystem: Structure, Health, and Performance

      By: Marco Iansiti and Gregory L. Richards

      A number of modern industries are organized as complex networks of firms whose integrated efforts are necessary to deliver value to end customers. The complexity of these networks, or business ecosystems, and the associated interdependencies among firms, make... View Details

      Keywords: Business Ventures; Networks; Value; Customers; Performance Productivity; Product; Applications and Software; Innovation and Invention; Competition; Business Model; Information Infrastructure; Information Technology Industry
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      Iansiti, Marco, and Gregory L. Richards. "The Information Technology Ecosystem: Structure, Health, and Performance." Antitrust Bulletin 51, no. 1 (Spring 2006).
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