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Publications

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    • Faculty Publications  (67)

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    • All HBS Web  (203)
      • Faculty Publications  (67)

      by Juliane BegenauRemove by Juliane Begenau →

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      • 2013
      • Case

      Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

      By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
      In July 2012, retired United States Army Major General Gale Pollock created Elevivo, a venture that worked on developing a comprehensive disease management software system to support the growing number of visually impaired individuals by providing them with tailored... View Details
      Keywords: Disease Management; Health; Health Care and Treatment; Education; Information Technology; Insurance; Entrepreneurship; Leadership; Information Technology Industry; Health Industry; United States
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      Kanter, Rosabeth M., Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired." Harvard Business Publishing Case 314-029, 2013.
      • 2012
      • Article

      Organizing for Society: A Typology of Social Entrepreneuring Models

      By: Johanna Mair, Julie Battilana and Julian Cardenas
      In this article, we use content and cluster analysis on a global sample of 200 social entrepreneurial organizations to develop a typology of social entrepreneuring models. This typology is based on four possible forms of capital that can be leveraged: social, economic,... View Details
      Keywords: Social Entrepreneurship; Organizational Structure
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      Mair, Johanna, Julie Battilana, and Julian Cardenas. "Organizing for Society: A Typology of Social Entrepreneuring Models." Special Issue on Social Entrepreneurship Theory and Practice. Journal of Business Ethics 111, no. 3 (December 2012): 353–373.
      • July 2008 (Revised March 2009)
      • Case

      elBulli: The Taste of Innovation

      By: Michael I. Norton, Julian Villanueva and Luc Wathieu
      Ferran Adrià, chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adrià and his team must continue to develop new and different dishes for the ground-breaking cuisine at elBulli to guarantee a... View Details
      Keywords: Innovation and Invention; Growth and Development Strategy; Marketing Strategy; Creativity; Food and Beverage Industry; Spain
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      Norton, Michael I., Julian Villanueva, and Luc Wathieu. "elBulli: The Taste of Innovation." Harvard Business School Case 509-015, July 2008. (Revised March 2009.) (Also available in Spanish: 509S01-PDF-SPA.)
      • June 2003 (Revised November 2003)
      • Case

      Siemens Medical Solutions: Strategic Turnaround

      By: D. Quinn Mills and Julian Kurz
      Describes how Siemens Medical Solutions (MED) accomplished a remarkable turnaround from a money-losing operation to one of Siemens' most profitable divisions. By late 1996, a challenging market environment in the health care industry as well as inefficiencies in the... View Details
      Keywords: Opportunities; Globalized Firms and Management; Health Care and Treatment; Transformation; Problems and Challenges; Medical Devices and Supplies Industry
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      Mills, D. Quinn, and Julian Kurz. "Siemens Medical Solutions: Strategic Turnaround." Harvard Business School Case 703-494, June 2003. (Revised November 2003.)
      • Article

      AI Companions Reduce Loneliness

      By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp and Stefano Puntoni
      Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are... View Details
      Keywords: AI and Machine Learning; Well-being; Emotions; Applications and Software
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      De Freitas, Julian, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp, and Stefano Puntoni. "AI Companions Reduce Loneliness." Journal of Consumer Research (in press).
      • Forthcoming
      • Article

      Public Perception and Autonomous Vehicle Liability

      By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo
      The deployment of autonomous vehicles (AVs) and the accompanying societal and economic benefits will greatly depend on how much liability AV firms will have to carry for accidents involving these vehicles, which in turn impacts their insurability and associated... View Details
      Keywords: Moral Sensibility; Judgments; Legal Liability; Insurance; Perception
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      De Freitas, Julian, Xilin Zhou, Margherita Atzei, Shoshana Boardman, and Luigi Di Lillo. "Public Perception and Autonomous Vehicle Liability." Journal of Consumer Psychology (forthcoming). (Pre-published online January 12, 2025.)
      • Article

      Unregulated Emotional Risks of AI Wellness Apps

      By: Julian De Freitas and Glenn Cohen
      We propose that AI-driven wellness apps powered by large language models can foster extreme emotional attachments and dependencies akin to human relationships—posing risks like ambiguous loss and dysfunctional dependence—that challenge current regulatory frameworks and... View Details
      Keywords: AI and Machine Learning; Well-being; Emotions; Governing Rules, Regulations, and Reforms
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      De Freitas, Julian, and Glenn Cohen. "Unregulated Emotional Risks of AI Wellness Apps." Nature Machine Intelligence (in press). (Pre-published online June 6, 2025.)
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