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- All HBS Web
(2,941)
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- News (970)
- Research (1,477)
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- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
relying on $500,000 in financing provided by family members, friends, and "angel" investors, recurred in accounts of what she was trying to accomplish. "This is by far the most challenging... View Details
Keywords: by John S. Rosenberg
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent news coverage of the cosmetic name change... View Details
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Congratulations. Your business is surviving... View Details
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing KnowHow, for Harvard Business. It is reprinted on HBS Working Knowledge.Customers are the source of all cash flow. Organic growth depends on... View Details
Keywords: by John Quelch
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The importance of blockbusters has been... View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Recession-challenged consumers are buying... View Details
Keywords: by John Quelch
- May 6, 2024
- Book Review
Is That What You Really Think?: Book Review of "Third Millennium Thinking" by Saul Perlmutter, John Campbell and Robert MacCoun
By: Michael Luca
Luca, Michael. Is That What You Really Think? Book Review of "Third Millennium Thinking" by Saul Perlmutter, John Campbell and Robert MacCoun. Wall Street Journal (May 6, 2024), A.15.
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
contributing brilliantly but often unknowingly to our quality of life. The above post is based on the article "Branded for Good" by John Quelch and Katherine Jocz that appeared in The American,... View Details
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it doesn’t. It’s unethical, but also unwise, to exploit the... View Details
Keywords: by John A. Deighton
- 26 Aug 2009
- Op-Ed
Where Cash for Clunkers Ran Off the Road
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Today, let us celebrate the end of an... View Details
- August 2016
- Case
CEO Succession at Cisco (A): From John Chambers to Chuck Robbins
By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb
A smooth transition from former CEO John Chambers to new CEO Chuck Robbins had put Cisco in a position of strength. Looking back, the board reflected on what they had done well and what they might have done differently, and pondered whether another company might be... View Details
Groysberg, Boris, J. Yo-Jud Cheng, and Annelena Lobb. "CEO Succession at Cisco (A): From John Chambers to Chuck Robbins." Harvard Business School Case 417-031, August 2016.
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
Editor's note. In the United States, a primary provider of health care is through employers. "Every corporation is a player in public health," writes John A. Quelch in a new book of case studies, Consumers, Corporations, and... View Details
- April 2001
- Article
Beyond Talent: John Irving and the Passionate Craft of Creativity
By: T. M. Amabile
Although laypeople and creativity theorists often make the assumption that individual creativity depends primarily on talent, there is considerable evidence that hard work and intrinsic motivation-which can be supported or undermined by the social environment-also play... View Details
Keywords: Creativity; Performance; Performance Improvement; Motivation and Incentives; Personal Characteristics; Situation or Environment
Amabile, T. M. "Beyond Talent: John Irving and the Passionate Craft of Creativity." American Psychologist 56, no. 4 (April 2001): 333–336.
- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the coverage of the Presidential... View Details
Keywords: by John A. Quelch
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent Economist magazine includes a... View Details
Keywords: by John Quelch
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
marketers, says HBS professor John Quelch. Credit: Gage Skidmore Show the past as prologue. Offering consumers the adventure of voting for an uncertain future never works with the majority, especially if your brand is new to the game.... View Details
Keywords: by John A. Quelch
- 15 Apr 2024
- Book
Struggling With a Big Management Decision? Start by Asking What Really Matters
cut through all the questions that inevitably run through their heads so they can instinctively choose the right path. The best way to tackle a tough call: Start by defining on a personal level what is right, says Harvard Business School... View Details
Keywords: by Dina Gerdeman
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by... View Details
- 20 May 2016
- Op-Ed
World Health Organization Lacks Leadership to Combat Pandemics
public advisories, and it is regarded as more of a policeman than a partner by national governments. Its many dedicated scientists produce useful reports on the global state of public health, but the WHO's bureaucracy impedes the decisive... View Details