by John Deighton - Publications - Faculty & Research

19 Apr 2019
News

Tiger’s Back, and That’s Good News for Other Troubled Brands

18 Aug 2014
News

Delivery Start-Ups Are Back Like It’s 1999

23 Oct 2014
News

Investors Give Ello $5.5 Million Even After it Bans Its Most Obvious Revenue Source

01 Aug 2001
News

George C. Lodge

a post for Lodge as assistant secretary of labor for international affairs in the Eisenhower administration, a position to which he was reappointed several years later by President Kennedy. In 1962, Lodge, who had strong views about... View Details

Keywords: Alumni Achievement Award; Stanley F. Teele; Ezra F. Vogel; John W. Rosenblum

01 Apr 2001
News

Books: Brand New

by Nancy F. Koehn (Harvard Business School Press) The creation of a powerful, widely recognized brand is the ultimate goal that every entrepreneur dreams of but few achieve. In her new book, Brand New: How Entrepreneurs Earned Consumers’... View Details

Keywords: Startbucks; HP, Hewlett-Packard, Microsoft, Dell, eBay; Estee Lauder; John Heinz (MBA 1963); Publishing Industries (except Internet); Information

01 Jun 2005
News

The Nature of Change

history, but it’s also about today. And it gives me the opportunity to ask the students questions about an institution — HBS — that they’re quite familiar with by that point.” The data on the Class of 1949 is drawn from a survey View Details

Keywords: Julia Hanna; The Class the Dollars Fell On; case; capstone course; John Shad (MBA 1949); class of 49; Colleges, Universities, and Professional Schools; Educational Services

19 Jul 2017
News

Why Government 'Nudges' Motivate Good Citizen Behavior

19 Dec 2014
News

Super-fast delivery is the new game in town

19 Nov 2016
News

The Trump marketing strategy

23 Apr 2014
News

Are Electronic Cigarettes a Public Good or Health Hazard?

01 Dec 2023
News

Wide Horizon

commercialized, Rodakis has focused on helping early stage companies. N of One provided seed funding, for instance, to BioROSA, a startup led by his inaugural conference cosponsor and longtime collaborator, View Details

Keywords: Dan Morrell; Photos by Sarah Wilson