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Show Results For
- All HBS Web
(867)
- News (225)
- Research (498)
- Multimedia (6)
- Faculty Publications (254)
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- 2008
- Working Paper
Where Does It Go? Spending by the Financially Constrained
By: Shawn A. Cole, John Thompson and Peter Tufano
In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details
Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States
Cole, Shawn A., John Thompson, and Peter Tufano. "Where Does It Go? Spending by the Financially Constrained." Harvard Business School Working Paper, No. 08-083, March 2008. (Revised April 2008.)
- Article
Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus
By: John A. Deighton and Kent Grayson
Deighton, John A., and Kent Grayson. "Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus." Journal of Consumer Research 21, no. 4 (March 1995).
- April 2011
- Teaching Note
Designs by Kate: The Power of Direct Sales (Brief Case)
By: John A. Deighton and Sarah Abbott
Teaching Note to 4277. View Details
- Article
Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race
By: Michael I. Norton, Joseph A. Vandello, Andrew Biga and John M. Darley
Norton, Michael I., Joseph A. Vandello, Andrew Biga, and John M. Darley. "Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race." Social Cognition 26, no. 1 (2008): 102–111.
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
authors John A. Quelch and Nathalie Laidler-Kylander see branding issues that are shared by many international entities, but also recognize that NGOs have missions and... View Details
Keywords: by Manda Salls
- April 2011
- Supplement
Designs by Kate: The Power of Direct Sales, Spreadsheet Supplement (Brief Case)
By: John A. Deighton and Sarah Abbott
- April 2011
- Supplement
Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)
By: John A. Deighton and Sarah Abbott
- 08 Mar 2017
- Op-Ed
Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?
it passes in Congress. About the Authors John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School. He also holds a joint appointment at Harvard T.H. Chan... View Details
- September 2021
- Comment
Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn
By: John A. Deighton
This paper reflects on the conclusions of a survey by Galak and Kahn on the climate experienced by faculty of all genders and ethnicities in the marketing departments of US business schools. View Details
Deighton, John A. "Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn." Marketing Letters 32, no. 3 (September 2021): 337–339.
- 30 Mar 2015
- Research & Ideas
Managing the Family Business: Preparing to Sell
mechanisms (forums for discussions and decisions, plus rules, policies, and agreements) to help the family make decisions and keep family members informed, united, and hopefully committed to future investments by the family. 4. Talent... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
forthcoming book Digital Marketing (John Wiley & Sons), edited by Jerry Wind and Vijay Mahajan, John Deighton and coauthor Patrick Barwise of the London Business School... View Details
Keywords: by Peter K. Jacobs
- 19 Nov 2014
- HBS Case
Marketing Marijuana
available shortly, Marketing Marijuana in Colorado, Harvard Business School marketing professor John A. Quelch and coauthor David Lane look at lessons from the first few months of legalization to see what... View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
prided itself on avoiding artificial ingredients, opting instead to use a relatively short supply chain of local growers for many of its ingredients. That strategy just might have been part of its problem, says John View Details
- 26 Jul 2017
- Cold Call Podcast
The Revolution in Advertising: From Don Draper to Big Data
- Article
The Dynamics of Reorganization in Matching Markets: A Laboratory Experiment Motivated by a Natural Experiment
By: John H. Kagel and A. E. Roth
Kagel, John H., and A. E. Roth. "The Dynamics of Reorganization in Matching Markets: A Laboratory Experiment Motivated by a Natural Experiment." Quarterly Journal of Economics 115, no. 1 (February 2000): 201–235.
- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
makes ideal Harvard Business School case material for teaching everything from multinational strategy to on-the-ground logistics. Marketing professor John A. Quelch recently introduced Tesco PLC: Fresh &... View Details
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
As yet, there is no foolproof way to monetize social capital. If there were, Ello would be well on its way to financial success. The upstart social networking site set the internet abuzz recently by introducing an ad-free platform, and... View Details
- 08 Feb 2010
- HBS Case
Looking Behind Google’s Stand in China
announcement, little has transpired publicly; the two sides are presumably negotiating. Who are the winners and losers here? Has China been taught a lesson? Has Google been outfoxed? What can other companies learn from this collision of cultures? Harvard Business... View Details
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
Walter A. Friedman's new book Birth of a Salesman chronicles the rise and development of modern sales management from the 18th century to the present day. Its fascinating cast of dynamic business figures and academic leaders includes... View Details
Keywords: by Laura Linard
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new... View Details