Filter Results:
(508)
Show Results For
- All HBS Web
(904)
- News (238)
- Research (508)
- Multimedia (4)
- Faculty Publications (261)
Show Results For
- All HBS Web
(904)
- News (238)
- Research (508)
- Multimedia (4)
- Faculty Publications (261)
Sort by
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
study was directed by John A. Deighton, the Harold M. Brierley Professor of Business Administration at Harvard Business School. The study's principal investigator was HBS... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John View Details
Keywords: by Susan Young
- 30 Mar 2015
- Research & Ideas
Managing the Family Business: Preparing to Sell
mechanisms (forums for discussions and decisions, plus rules, policies, and agreements) to help the family make decisions and keep family members informed, united, and hopefully committed to future investments by the family. 4. Talent... View Details
- April 2011
- Supplement
Designs by Kate: The Power of Direct Sales, Spreadsheet Supplement (Brief Case)
By: John A. Deighton and Sarah Abbott
- April 2011
- Supplement
Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)
By: John A. Deighton and Sarah Abbott
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?"... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
available shortly, Marketing Marijuana in Colorado, Harvard Business School marketing professor John A. Quelch and coauthor David Lane look at lessons from the first few months of legalization to see what... View Details
- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
makes ideal Harvard Business School case material for teaching everything from multinational strategy to on-the-ground logistics. Marketing professor John A. Quelch recently introduced Tesco PLC: Fresh &... View Details
- September 2021
- Comment
Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn
By: John A. Deighton
This paper reflects on the conclusions of a survey by Galak and Kahn on the climate experienced by faculty of all genders and ethnicities in the marketing departments of US business schools. View Details
Deighton, John A. "Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn." Marketing Letters 32, no. 3 (September 2021): 337–339.
- 12 Nov 2001
- Research & Ideas
The Three Components of Family Governance
children can begin to learn about the business and develop relationships with their siblings and cousins. Figure 1: Basic Governance Structures of the Family Business System Family assembly activities include learning about the business through presentations View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
prided itself on avoiding artificial ingredients, opting instead to use a relatively short supply chain of local growers for many of its ingredients. That strategy just might have been part of its problem, says John View Details
- 04 Sep 2001
- Research & Ideas
Governing the Family-Run Business
these systems by clarifying family-business-ownership needs and managing the conversations needed to agree on goals, values, and policies. If you are in a family enterprise, you need to learn the basics of governance and apply the best... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
forthcoming book Digital Marketing (John Wiley & Sons), edited by Jerry Wind and Vijay Mahajan, John Deighton and coauthor Patrick Barwise of the London Business School identify three qualities that... View Details
Keywords: by Peter K. Jacobs
- Article
The Dynamics of Reorganization in Matching Markets: A Laboratory Experiment Motivated by a Natural Experiment
By: John H. Kagel and A. E. Roth
Kagel, John H., and A. E. Roth. "The Dynamics of Reorganization in Matching Markets: A Laboratory Experiment Motivated by a Natural Experiment." Quarterly Journal of Economics 115, no. 1 (February 2000): 201–235.
- 08 Feb 2010
- HBS Case
Looking Behind Google’s Stand in China
announcement, little has transpired publicly; the two sides are presumably negotiating. Who are the winners and losers here? Has China been taught a lesson? Has Google been outfoxed? What can other companies learn from this collision of cultures? Harvard Business... View Details
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
Walter A. Friedman's new book Birth of a Salesman chronicles the rise and development of modern sales management from the 18th century to the present day. Its fascinating cast of dynamic business figures and academic leaders includes... View Details
Keywords: by Laura Linard
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
- 19 Aug 2013
- Research & Ideas
Studying How Income Inequality Shapes Behavior
running lab experiments is that we can simulate many different types of inequality and look at many different types of decisions.” "You'd think that with such a large change in our society, you'd see a definitive impact somewhere," says David View Details
Keywords: by Michael Blanding
- 16 Oct 2007
- First Look
First Look: October 16, 2007
that information disclosure is particularly likely to spur responses from firms whose legitimacy is threatened (and thus are shamed) and face lower-cost opportunities to respond (and thus are particularly able). Testing this by examining... View Details
Keywords: Sean Silverthorne
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John A. Quelch and research... View Details
Keywords: by Sean Silverthorne