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  • 04 Jan 2018
  • Working Paper Summaries

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

Keywords: by Geoffrey Jones and Emily Grandjean; Food & Beverage
  • 09 Jan 2024
  • Research & Ideas

Could Clean Hydrogen Become Affordable at Scale by 2030?

Hydrogen is poised to move from the sidelines of global clean energy as the industry learns to produce it more efficiently and at lower cost, according to newly published research led by Gunther Glenk, a climate fellow with Harvard Business School's Institute for the... View Details
Keywords: by Desmond Dodd; Energy; Green Technology
  • June 2022
  • Case

Michelin’s Green Gold Bahia Program: Leaving With Grace

By: Sandra J. Sucher, Shalene Gupta and Susan J. Winterberg
In 2015, the top management of French tire-maker Michelin, was evaluating Michelin’s approach to divesting its rubber plantations ten years after incorporating a novel strategy.
In 2004, Michelin had a Brazilian rubber challenge. Its Bahía plantation had been hit... View Details
Keywords: Divestment; Supply Chain Management; Natural Resources; Corporate Accountability; Corporate Social Responsibility and Impact; Rubber Industry; Auto Industry; Brazil; France
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  • December 2008 (Revised October 2009)
  • Case

Alliance for a Green Revolution in Africa (AGRA)

By: David E. Bell and Brian Matthew Milder
In 2006, the Bill and Melinda Gates Foundation and the Rockefeller Foundation joined together to form a new organization, AGRA, to tackle the historic challenge of increasing agricultural production in Africa. Launched with much fanfare and led by former U.N.... View Details
Keywords: Developing Countries and Economies; Investment Funds; Food; Philanthropy and Charitable Giving; Business and Government Relations; Non-Governmental Organizations; Poverty; Agriculture and Agribusiness Industry; Africa
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  • 20 Jul 2020
  • News

Investors line up for the post-pandemic green recovery

  • 01 Jun 2013
  • News

Brick by Brick

Case Study Illustration by Corbis/Matthias Kulka Sometimes, a company's history contains more drama than a Russian novel. A recent case, "LEGO," explores how the toy maker grew to global dominance from humble beginnings, the mistakes that... View Details
Keywords: toys; Miscellaneous Store Retailers; Retail Trade
  • 2025
  • Working Paper

Global Harms, Local Profits: How the Uneven Costs of Natural Disasters Affect Support for Green Political Platforms

By: Silvia Pianta and Paula Rettl
Large-scale fires are becoming increasingly common due to climate change. While conventional wisdom suggests that firsthand experiences with natural disasters foster green coalitions by raising awareness of environmental degradation, we propose an alternative... View Details
Keywords: Climate Impact; Politics; Environmental Issues; Environmental Protection; Economic Analysis; Economic Behavior; Economic Geography; Economy; Economics; Climate Change; Environmental Management; Political Elections; Natural Disasters; Green Technology; Environmental Sustainability; Latin America; Brazil
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  • 21 May 2014
  • News

Green Economy: Well-run companies tend to perform better in environmental terms

  • 20 Jul 2022
  • News

The Green Fin Interview: Harvard’s George Serafeim on Purpose and Profit

  • 2017
  • Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details
Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry
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  • Web

Europe’s green transition | Institute for Business in Global Society

Europe’s green transition Global Leadership Roundtable Paris, France October 2024 In partnership with the HBS Europe Research Center . More Global Leadership Roundtables A new world of risks and opportunities In October 2024, Harvard... View Details
  • 17 Nov 2022
  • Blog Post

Creating Emerging Markets Sustainability Series - The Future of Green Building

Creating Emerging Markets Sustainability Series – The Future of Green Building Cover image features Christoph Schiess (left) and Jim Damalas (right). Over the course of the 2022 UN Climate Change Conference (COP27) held in Sharm... View Details
  • 2013
  • Working Paper

Historical Origins of Environmental Sustainability in the German Chemical Industry, 1950s-1980s

By: Geoffrey Jones and Christina Lubinski
This working paper examines the growth of corporate environmentalism in the West German chemical industry between the 1950s and the 1980s. German business has been regarded as pioneering corporate environmentalism after World War II. In contrast, this study reveals... View Details
Keywords: Sustainability; Green Business; Pollution; Environmental Sustainability; Business History; Chemical Industry; Germany; United States
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  • 01 Jun 2002
  • News

Profile: The Invisible Hand - Robert Massie and God's Green Earth

and social justice in the conduct of capitalism. When Massie was an infant, his youthful parents received a stunning diagnosis: Their lively firstborn was a hemophiliac. The family's life in New York's Westchester County became dominated View Details
Keywords: Garry Emmons; management; ethics
  • 01 Apr 1997
  • News

How Green Is the Valley: HBS Students Explore Booming California Industries

sponsored concurrent fact-finding trips to the area. Designed both to introduce students to northern California's booming industries and to help them in their job searches, the January trips also included a networking event with HBS professor Steven C. Wheelwright and... View Details
Keywords: Daniel Penrice
  • Web

The Green Industrial Strategy Project | Institute for Business in Global Society

geo-economic competition? Founded in 2025, the Green Industrial Strategy Project addresses this pressing question by supporting the theoretical, empirical, and practical study of View Details
  • 17 Aug 2015
  • News

How Marvel Comics Found Its New Superhero by Revisiting an Old Idea

  • 15 Sep 2020
  • Working Paper Summaries

State and Local Government Employment in the COVID-19 Crisis

Keywords: by Daniel Green and Erik Loualiche
  • March 2014
  • Case

Jurlique: Globalizing Beauty from Nature and Science

By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details
Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States
Related
  • Web

IFC India 2025: From Gray to Green: A Glimpse of the Future of Green Hydrogen in India - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business & Environment... View Details