Publications

December 1995
Teaching Note

Benetton Group, The TN

Teaching Note for (9-396-177). View Details

November 1995
Case

The Benetton Group

The management of the Benetton Group includes senior executives advocating two different strategies: 1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets, and/or, 2)find ways to provide additional support to retailers, some... View Details

Keywords: Marketing Strategy; Business Strategy; Global Strategy; Sales; Growth and Development; Distribution; Distribution Channels

November 1995 (Revised July 1997)
Case

Fairfield Inn (Abridged)

Keywords: Accommodations Industry

January 1995 (Revised January 1995)
Case

USAA: Business Process Review for the Great Lakes Region (Abridged)

Presents the results of a service process analysis of USAA's claims processing activity in its Great Lakes Region. Explores not only issues of redesigning the process but also the organizational implications of various alternatives. View Details

Keywords: Restructuring; Mortgages; Management Practices and Processes; Business Processes; Organizational Design; Mathematical Methods; Real Estate Industry; North America

August 1994 (Revised January 1999)
Case

Taco Bell Corporation (Abridged Update)

Taco Bell's management has developed plans to establish 100,000 points of service for its fast food business. Clearly, this will require significantly different approaches to management and organization. View Details

Keywords: Business Plan; Growth and Development Strategy; Service Delivery; Organizations; Food and Beverage Industry

August 1994
Case

Southwest Airlines: 1993 (Abridged Update)

Southwest Airlines management is faced with increasing competition. It must decide which of several route extensions provide the appropriate competitive response while preserving the internal culture that has made the airline so successful. View Details

Keywords: Air Transportation; Business Strategy; Competitive Strategy; Management Teams; Organizational Culture; Air Transportation Industry

August 1994 (Revised September 1994)
Case

Banc One Corporation, 1989 (Abridged Update)

Keywords: Banking Industry

August 1993
Case

USAA: Business Process Review for the Great Lakes Region

By: James L. Heskett and Roger H. Hallowell

USAA proposes to develop a new set of processes for its property and casualty division. The case focuses on processes used in automobile claims. View Details

Keywords: Business Processes; Insurance Industry; United States

August 1993 (Revised April 1997)
Case

Southwest Airlines: 1993 (A)

By: James L. Heskett and Roger H. Hallowell

Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture. View Details

Keywords: Decisions; Cost Management; Profit; Marketing; Service Operations; Organizational Culture; Corporate Strategy; Expansion; Air Transportation Industry; United States

May 1993
Case

Patient Transfusion Services Lab of Central Blood Bank

The vice president of the Lab and Clinical Services at Central Blood Bank is faced with the challenge of convincing a hospital to use economical shared patient transfusion testing services. View Details

Keywords: Health Care and Treatment; Quality; Service Operations; Mathematical Methods; Customer Satisfaction; Health Industry

May 1993
Teaching Note

Patient Transfusion Services Lab of Central Blood Bank TN

Teaching Note for (9-693-091). View Details

Keywords: Health Industry

February 1993 (Revised June 1993)
Case

Bidwell Training Center, Inc. and Manchester Craftsmen's Guild: Preparation in Pittsburgh

By: James L. Heskett and Roger H. Hallowell

Bill Strickland, executive director of both Bidwell Training Center and Manchester Craftsmen's Guild, has built a highly successful training organization to enable underprivileged minorities in Pittsburgh to escape the cycle of poverty. His success has led to questions... View Details

Keywords: Training; Non-Governmental Organizations; Leadership; Society; Competency and Skills; Pittsburgh

November 1992
Background Note

Note on Service Mapping

Illustrates a simple technique for diagramming operations flows in service companies. Can be used to help structure analysis and discussion of cases involving sequenced operations. View Details

Keywords: Management Analysis, Tools, and Techniques; Operations; Business Processes; Organizational Structure; Service Industry

October 1992 (Revised December 1993)
Case

ServiceMaster Co.: The Quality Services Network

By: James L. Heskett and Roger H. Hallowell

Keywords: Service Industry

September 1992 (Revised January 1993)
Case

Courtyard by Marriott

By: James L. Heskett and Roger H. Hallowell

Courtyard by Marriott, a chain of modestly priced hotels, weighs its future options regarding human resources, its service delivery system, and management structure. Fairfield Inn, another Marriott product, is discussed for contrast. View Details

Keywords: Human Resources; Service Operations; Brands and Branding; Management Systems; Decision Making; Service Industry; Accommodations Industry