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  • May 2022 (Revised June 2024)
  • Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani
John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details
Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry
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  • July 1993
  • Case

Genzyme Corporation: A Financing History

By: Timothy A. Luehrman and Andrew D. Regan
Genzyme Corp.'s financing history is unusual compared to most biotech companies. This case presents the sequence of financings employed by Genzyme, along with the product--market and corporate-development strategies adopted by Henri Termeer, Genzyme's CEO. As such, the... View Details
Keywords: History; Marketing Strategy; Financing and Loans; Business Strategy; Growth and Development Strategy; Biotechnology Industry
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  • 11 Jun 2019
  • Book

These Aren't Beach Books, but Managers Should Read Them Anyway

disruption, but Gary Pisano says there are ways to stay ahead of the innovation curve. Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level James Sebenius explains the art of Henry Kissinger’s dealmaking. Problem... View Details
Keywords: by Sean Silverthorne
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

through the marketing ranks is much higher in the United States than Europe. The marketers at Wal-Mart, Google, and Lenovo are in the best tradition of Henry Ford and his Model T. They seek to democratize access to their products View Details
Keywords: by John Quelch; Advertising
  • November 1996 (Revised July 1997)
  • Case

Alexander Plaza

By: Arthur I Segel and William J. Poorvu
In May 1996, Henry Bower, an asset manager for a real estate adviser, Medcem, has to negotiate the details of a lease after signing a letter of intent with a high technology company, Defentek, Inc. Defentek, Inc. is a fast-growing company with limited net worth that is... View Details
Keywords: Negotiation Tactics; Negotiation Preparation; Agreements and Arrangements; Risk and Uncertainty; Real Estate Industry; Financial Services Industry; District of Columbia
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  • 07 Jun 2004
  • What Do You Think?

How Important are Big Ideas?

Summing Up Judging from responses to the June column, big ideas rank high on a list including technology and intellectual property as sources of competitive advantage. But they are only a starting point, outweighed by methods and the... View Details
Keywords: by James Heskett
  • 05 Dec 2005
  • What Do You Think?

Is Growth Good?

Summing Up by Jim Heskett A small but thoughtful set of responses to the question "Is Growth Good?" posed this month conveys the sense that the wrong questions were asked. According to the responses, growth is not only good—it... View Details
Keywords: by James Heskett
  • 05 Oct 2016
  • What Do You Think?

Can the US Economy Regain the Growth and Prosperity of the Past?

accomplished, including more freedom for business, more immigration, and big bets by the government and industry to meet imposing infrastructure needs. Ron Kurtz said, “I am concerned that we are facing a decline in the size and spending... View Details
Keywords: by James Heskett
  • 04 Mar 2019
  • What Do You Think?

What’s the Antidote to Surveillance Capitalism?

actions. Some of the media (Facebook, Apple, Amazon, Netflix, and Google) they employ, however, represent a threat of monopoly that should be addressed by the very governments that, ironically, could turn big data against us. So say... View Details
Keywords: by James Heskett; Advertising; Consumer Products
  • 05 Nov 2014
  • What Do You Think?

Are We Entering an Era of Neuromanagement?

Summing Up: Where Do We Draw the Line on the Use of Technology in Hiring Practices? The idea of using brain scans in hiring, while it generated limited enthusiasm among respondents to this month's column, nevertheless was rejected by only... View Details
Keywords: by James Heskett
  • 12 Oct 2016
  • Research & Ideas

Break the Rules of How Business is Done

stepped up their game by revamping the offer letter. CEO Henry Ward decided that, being in the business of equity management, they should excel in helping job candidates and new employees fully understand... View Details
Keywords: by Julia B. Austin
  • 05 May 2010
  • What Do You Think?

Is Denial Endemic to Management?

issues to a new level by commenting, "It is tough to even have people agree on what is being denied ." Denial can be beneficial. Joline Godfrey waxed almost poetic in saying that "denial is a critical component of my... View Details
Keywords: by Jim Heskett
  • 25 Jun 2007
  • Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

Katherine Miller. When Koehn recently taught "Madam C.J. Walker" in her MBA course Entrepreneurial Leadership: Past, Present, and Future, her students in turn discussed Walker's rise against a historical backdrop dominated by... View Details
Keywords: by Martha Lagace; Beauty & Cosmetics
  • 16 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part One

A conversation with Nancy Koehn, author of Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell, HBS Press, 2001. "I am just fascinated by the power, the quirks, the determination, and the durability of... View Details
Keywords: by Martha Lagace
  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details
Keywords: by Sean Silverthorne
  • December 2014 (Revised April 2015)
  • Case

Apple, Einhorn, and iPrefs

By: Carliss Y. Baldwin, Hanoch Feit, Edward A. Minasian and Brandon Van Buren
In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business... View Details
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  • 24 Apr 2007
  • First Look

First Look: April 24, 2007

the first steps taken by the CEO to save the company. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807126 Henry Luce and the American Century Harvard Business School... View Details
Keywords: Sean Silverthorne
  • 07 Feb 2005
  • Research & Ideas

How “Career Imprinting” Shapes Leaders

new book, Career Imprints: Creating Leaders Across an Industry, is scheduled to be published in April by Jossey-Bass. Mallory Stark: What is career imprinting? Monica Higgins: Career imprinting refers to the process View Details
Keywords: by Mallory Stark
  • 19 Nov 2007
  • Lessons from the Classroom

Teaching The Moral Leader

taught the course. First introduced to HBS in the late 1980s by Harvard psychiatrist and educator Robert Coles, The Moral Leader uses literature to study moral decision-making and leadership. Individual faculty teach the course using... View Details
Keywords: by Sarah Jane Gilbert; Education
  • 18 Jul 2023
  • Research & Ideas

Will Global Demand for Oil Peak This Decade?

Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details
Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology

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