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- Faculty Publications (26)
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- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Imagine the glee of marketers at the dawn of the Internet era—could anyone imagine a more sophisticated, precise way of reaching consumers? By tracking the purchasing habits of its prey, marketers could respond with targeted advertising... View Details
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
butter: the paper book. First it was Books on Tape, followed by books on phones, and then the king of business model killers, Amazon.com's Kindle. “Traditional trade book publishers are scared.” Now the iPad, with its magnificent color... View Details
- 10 Mar 2014
- Research & Ideas
Counting Up the Effects of Sarbanes-Oxley
relentlessly attacked in the US" while those most affected by the act as implemented express "acquiescence or even mild praise." The paper, SOX after Ten Years: A Multidisciplinary Review, is scheduled to be published later... View Details
- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
customers by doing less." "I have been studying retail in-store logistics," says Ton, "looking at what goes wrong in those 'last 10 yards' of the supply chain—from the store's loading dock to the customer's hands—and... View Details
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
have made goods more attainable and enticing to a larger portion of the population. At the same time, trade liberalization and more sophisticated manufacturing techniques create goods that are less expensive and higher quality. A panel moderated View Details
- 08 Dec 2008
- Research & Ideas
Thinking Twice About Supply-Chain Layoffs
unavoidable, research by HBS assistant professor Zeynep Ton suggests that retailers should make labor decisions thoughtfully. "Many retailers see labor more as a cost driver than a sales driver." Her advice: Consider the supply-chain foot... View Details
- 04 Dec 2006
- Research & Ideas
The Money Connection—Understanding VC Networks
of geographic space in establishing networks." The Vital Network Venture capital shares some of the same qualities as the life sciences industry in terms of the crucial role played by networks, Stuart says. "Networks are... View Details
- 18 Sep 2000
- Research & Ideas
Big Deals: Financing Large-Scale Investments
with case studies on projects in Venezuela, Kuwait, China, and Thailand, among others. For example, Esty and research associate Fuaad A. Qureshi coauthored a case on a $1.4- billion aluminum smelter in Mozambique known as the Mozal project. Ravaged View Details
Keywords: by Julia Hanna
- 25 Aug 2008
- Research & Ideas
HBS Cases: Walking Away from a $3 Billion Deal
student in the 1980s, I'm sure the whole class would have said to absolutely take the $4 billion." Yet in a visit to the classroom, Yudkoff emphasized his opposing belief that the best way to prosper over the long haul is to do what is best for investors View Details
- 11 Jul 2012
- Research & Ideas
The Future of Boards
lead to dysfunctional group dynamics) and the perspectives brought to the table by board leaders and director. Finally, the benefits of two opposing leadership structures are debated: one chapter argues for electing a chairman who is... View Details
Keywords: by Julia Hanna
- 08 Oct 2015
- Research & Ideas
Four Questions Fundraisers Must be Prepared to Answer
that it’s easier for most people to make money than it is to give it away,” Stevenson recently told an audience at a Books@Baker event sponsored by Harvard Business School’s Baker Library. Many people don’t like to ask other people for... View Details
Keywords: by Julia Hanna
- 25 Oct 2012
- Research & Ideas
Developing the Global Leader
by how well the diversity of its leadership reflects the diversity of its customer base and how well that leadership can leverage the skills of teams working around the world," he says, adding that Medtronic's CEO is Omar Ishrak, a... View Details
Keywords: by Julia Hanna
- 09 Aug 2006
- Research & Ideas
Career Advancement Without Experience
used by contract workers to obtain stretchwork. O'Mahony is an assistant professor at Harvard Business School while Bechky is an assistant professor at the Graduate School of Management at the University of California, Davis. "More... View Details
- 17 Jan 2012
- Working Paper Summaries
Expectations, Network Effects and Platform Pricing
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
early weeks (the man does not let up!), the students come to appreciate the intensity and rapid-fire humor of their teacher. Clearly, he cares. A lot. And by the end of the semester, something transformative has happened: They are better... View Details
- 18 Apr 2007
- HBS Case
How Magazine Luiza Courts the Poor
"Magazine Luiza: Building a Retail Model of 'Courting the Poor.'" "Magazine Luiza has made a business of targeting the bottom of the pyramid and is beloved as a company by employees and customers alike," Frei says.... View Details
- 07 Jan 2008
- Research & Ideas
Pursuing a Deadly Opportunity
the entrepreneurial organizations could be explained in part by a distrust of established medical institutions on the part of minorities. The profiles of organizations receiving the cadavers also showed marked contrasts. Perhaps not... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
video via Amazon—but does that create the best environment for the consumer? Research on "overchoice" by HBS professor John Gourville has shown that people can be so overwhelmed by the variety of... View Details
- 08 Aug 2011
- Research & Ideas
The Death of the Global Manager
bringing about change to the world." As the Genzyme case shows, that responsibility is accompanied by considerable complexities and trade-offs. The company's initial focus on developing a treatment for Gaucher disease extends to... View Details
Keywords: by Julia Hanna
- 08 May 2006
- Lessons from the Classroom
Writing the Case for Public School Reform
The state of public education in the United States is a perennial hot-button topic, with rhetoric often outpacing any real sense of progress. The Public Education Leadership Project (PELP), a 2003 joint initiative of HBS and Harvard's Graduate School of Education,... View Details