by Doug J. Chung - Publications - Faculty & Research - Harvard Business School

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2015
Working Paper

Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections

By: Doug J. Chung and Lingling Zhang

We examine the effects of various political campaign activities on voter preferences in the domain of US Presidential elections. We construct a comprehensive data set that covers the three most recent elections, with detailed records of voter preferences at the... View Details

Keywords: Multi-channel Marketing; Personal Selling; Advertising; Political Campaigns; Dynamic Panel Data; Instrumental Variables; Marketing Communications; Political Elections; Advertising Campaigns; United States

December 2019 (Revised March 2020)
Teaching Note

Sales Force Management at Nobel Ilac

By: Doug J. Chung

Teaching Note for HBS No. 519-067. View Details

September 2019 (Revised March 2020)
Teaching Note

Roush Performance: How to Design a Sales Force Compensation Plan

By: Doug J. Chung

May 2019 (Revised March 2020)
Teaching Note

Kjell and Company: Motivating Salespeople with Incentive Compensation (A), (B), (C), and (D)

By: Doug J. Chung

Teaching Note for HBS Nos. 517-090, 517-133, 519-095, and 519-096. View Details

October 2017 (Revised March 2020)
Case

Medicetra Medtech Company, Inc.

By: Doug J. Chung

Medicetra MedTech Company is a dental equipment distributor, and senior management is deciding whether to implement a new incentive compensation program for the sales force. For many years, Medicetra had paid salespeople only a fixed salary. Although the current plan... View Details

Keywords: Sales Compensation; Sales Force Retention; Employee Fairness; Salesforce Management; Compensation and Benefits; Motivation and Incentives; Retention; Fairness; Performance Improvement

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

Business Review What’s the Right Kind of Bonus to Motivate Your Sales Force? By: Chung, Doug J., and Das Narayandas Abstract—Companies typically compensate their sales force by using some combination of... View Details

Keywords: Sean Silverthorne

November 2021
Article

The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training

By: Doug J. Chung, Byungyeon Kim and Byoung G. Park

This study provides a comprehensive model of an agent’s behavior in response to multiple sales management instruments, including compensation, recruiting/termination, and training. The model on agents’ behavior takes into account many of the key elements that... View Details

Keywords: Salesforce Management; Recruitment; Selection and Staffing; Compensation and Benefits; Resignation and Termination; Training; Behavior; Analysis

Find at Harvard

2019
Working Paper

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

By: Doug J. Chung, Kyoungwon Seo and Reo Song

This study examines the effect of technology stores—company-owned Apple and Microsoft retail stores—on mall configuration. We formulate a structural model that considers the endogenous location decisions of retail stores, taking into account both market characteristics... View Details

Keywords: Apple Store; New Anchor Store; Discrete Game; Complete Information; Multiple Equilibria; GPGPU Technology; Simulator; Bayesian Estimation; Shopping Mall; Spillover

2010
Working Paper

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

By: Doug J. Chung, Thomas J. Steenburgh and K. Sudhir

We estimate a dynamic structural model of sales force response to a bonus based compensation plan. The paper has two main methodological innovations: First, we implement empirically the method proposed by Arcidiacono and Miller (2010) to accommodate unobserved latent... View Details

Keywords: Compensation and Benefits; Performance Productivity; Mathematical Methods; Salesforce Management; Motivation and Incentives

February 2018
Supplement

Qualtrics (C)

By: Doug J. Chung and James M. Lattin

Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details

Keywords: Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

for all enrollees) is associated with physician beliefs unsupported by clinical evidence. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54341 forthcoming Journal of Experimental Social Psychology Religious Shoppers... View Details

Keywords: Sean Silverthorne

February 2018
Supplement

Qualtrics (B)

By: Doug J. Chung and James M. Lattin

Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details

Keywords: Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation

25 Aug 2015
First Look

First Look Tuesday

Publications Forthcoming Management Science How Much Is a Win Worth? An Application to Intercollegiate Athletics By: Chung, Doug J. Abstract—Intercollegiate athletics in the United States have become a... View Details

April 2014 (Revised March 2020)
Teaching Note

Outotec (A) and (B): Project Capture

By: Doug J. Chung

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

Overall Cost Comparison of Gastrointestinal Endoscopic Procedures with Endoscopist- or Anesthesia-Supported Sedation by Activity-Based Costing Techniques By: Helmers, Richard A., James A. Dilling, Christopher R. Chaffee, Mark V. Larson,... View Details

Keywords: Sean Silverthorne

March 2020 (Revised October 2020)
Module Note

Sales Force Compensation

By: Doug J. Chung

The author developed this note for scholars, educators, and practitioners that are interested in sales force compensation. It is based on the author’s investigations across a variety of organizations in multiple industries and provides a conceptual framework for the... View Details

Keywords: Sales Strategy; Sales Force Management; Sales Compensation; Salary; Commissions; Bonuses; Quota Setting/updating; Quota Frequency; Extrinsic Vs Intrinsic Motivation; Salesforce Management; Compensation and Benefits; Strategy

January 2020 (Revised March 2020)
Teaching Note

Qualtrics (A), (B), and (C)

By: Doug J. Chung

Article

How to Really Motivate Salespeople

By: Doug J. Chung

Much of what we believe about the best ways to compensate and motivate the sales force is based on theory and lab experiments. But in the past decade, researchers have been moving out of the lab and into the field, analyzing companies' sales and pay data, and... View Details

Keywords: Compensation; Motivating People; Motivation and Incentives; Compensation and Benefits; Sales

30 Aug 2016
First Look

August 30, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50545 A Model of Credit Market Sentiment By: Greenwood, Robin, Samuel G. Hanson, and Lawrence J. Jin Abstract—We present a model of credit market sentiment in which investors form beliefs... View Details

Keywords: Carmen Nobel

January 2020 (Revised March 2020)
Teaching Note

Commercial Sales Transformation at Microsoft

By: Doug J. Chung

Teaching Note for HBS No. 519-054. View Details

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