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  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

of business and discusses the implications for research and public policy. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49954 The Air War Versus The Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections By: Zhang,... View Details
Keywords: Sean Silverthorne
  • 2015
  • Working Paper

Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections

By: Doug J. Chung and Lingling Zhang
We examine the effects of various political campaign activities on voter preferences in the domain of US Presidential elections. We construct a comprehensive data set that covers the three most recent elections, with detailed records of voter preferences at the... View Details
Keywords: Multi-channel Marketing; Personal Selling; Advertising; Political Campaigns; Dynamic Panel Data; Instrumental Variables; Marketing Communications; Political Elections; Advertising Campaigns; United States
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  • 01 Mar 2015
  • News

Research Brief: Political Capital

of campaigns, helping a candidate establish a lead that has him or her coasting, advertising can be the determining factor. “In a close election, advertising alone can be a difference maker.” “The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing... View Details
Keywords: Janelle Nanos; Executive, Legislative, and Other General Government Support; Government; Advertising, Public Relations, and Related Services; Professional Services
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

Business Review What’s the Right Kind of Bonus to Motivate Your Sales Force? By: Chung, Doug J., and Das Narayandas Abstract—Companies typically compensate their sales force by using some combination of... View Details
Keywords: Sean Silverthorne
  • November 2021
  • Article

The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training

By: Doug J. Chung, Byungyeon Kim and Byoung G. Park
This study provides a comprehensive model of an agent’s behavior in response to multiple sales management instruments, including compensation, recruiting/termination, and training. The model on agents’ behavior takes into account many of the key elements that... View Details
Keywords: Salesforce Management; Recruitment; Selection and Staffing; Compensation and Benefits; Resignation and Termination; Training; Behavior; Analysis
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  • 01 Jun 2002
  • News

HBS Students Negotiate a Victory

Chung and Kapadia: winning teamwork. (photo by Thomas J. Fitzsimmons) Chung and Kapadia: winning teamwork. (photo View Details
Keywords: Air Transportation; Transportation
  • 2019
  • Working Paper

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

By: Doug J. Chung, Kyoungwon Seo and Reo Song
This study examines the effect of technology stores—company-owned Apple and Microsoft retail stores—on mall configuration. We formulate a structural model that considers the endogenous location decisions of retail stores, taking into account both market characteristics... View Details
Keywords: Apple Store; New Anchor Store; Discrete Game; Complete Information; Multiple Equilibria; GPGPU Technology; Simulator; Bayesian Estimation; Shopping Mall; Spillover
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  • May 2016 (Revised March 2020)
  • Teaching Note

Cyberdyne: A Leap to the Future

By: Doug J. Chung and Mayuka Yamazaki
Cyberdyne Inc. was a Japanese technology venture founded in 2004 by scientist Yoshiyuki Sankai to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from... View Details
Keywords: Health Disorders; Technological Innovation; Marketing Strategy; Decisions; Product Launch; Medical Devices and Supplies Industry
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  • 29 Mar 2016
  • First Look

March 29, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Strategic Channel Selection with Online Platforms: An Empirical Analysis of the Daily Deal Industry By: Zhang, Lingling, and Doug J. View Details
Keywords: Sean Silverthorne
  • February 2018
  • Supplement

Qualtrics (C)

By: Doug J. Chung and James M. Lattin
Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details
Keywords: Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation
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  • February 2018
  • Supplement

Qualtrics (B)

By: Doug J. Chung and James M. Lattin
Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details
Keywords: Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation
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  • March–April 2014
  • Article

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

By: Doug J. Chung, Thomas Steenburgh and K. Sudhir
We estimate a dynamic structural model of sales force response to a bonus based compensation plan. Substantively, the paper sheds insights on how different elements of the compensation plan enhance productivity. We find evidence that: (1) bonuses enhance productivity... View Details
Keywords: Performance Productivity; Salesforce Management; Compensation and Benefits
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  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

for all enrollees) is associated with physician beliefs unsupported by clinical evidence. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54341 forthcoming Journal of Experimental Social Psychology Religious Shoppers... View Details
Keywords: Sean Silverthorne
  • April 2014 (Revised March 2020)
  • Teaching Note

Outotec (A) and (B): Project Capture

By: Doug J. Chung
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  • December 2019 (Revised March 2020)
  • Teaching Note

Sales Force Management at Nobel Ilac

By: Doug J. Chung
Teaching Note for HBS No. 519-067. View Details
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  • September 2019 (Revised March 2020)
  • Teaching Note

Roush Performance: How to Design a Sales Force Compensation Plan

By: Doug J. Chung
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  • May 2019 (Revised March 2020)
  • Teaching Note

Kjell and Company: Motivating Salespeople with Incentive Compensation (A), (B), (C), and (D)

By: Doug J. Chung
Teaching Note for HBS Nos. 517-090, 517-133, 519-095, and 519-096. View Details
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  • October 2017 (Revised March 2020)
  • Case

Medicetra Medtech Company, Inc.

By: Doug J. Chung
Medicetra MedTech Company is a dental equipment distributor, and senior management is deciding whether to implement a new incentive compensation program for the sales force. For many years, Medicetra had paid salespeople only a fixed salary. Although the current plan... View Details
Keywords: Sales Compensation; Sales Force Retention; Employee Fairness; Salesforce Management; Compensation and Benefits; Motivation and Incentives; Retention; Fairness; Performance Improvement
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  • 25 Aug 2015
  • First Look

First Look Tuesday

Publications Forthcoming Management Science How Much Is a Win Worth? An Application to Intercollegiate Athletics By: Chung, Doug J. Abstract—Intercollegiate athletics in the United States have become a... View Details
  • January 2020 (Revised March 2020)
  • Teaching Note

Commercial Sales Transformation at Microsoft

By: Doug J. Chung
Teaching Note for HBS No. 519-054. View Details
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