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- All HBS Web (74)
- Faculty Publications (24)
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- October–November 2013
- Article
Motivating Diverse Salespeople Through a Common Incentive Plan
By: Doug J. Chung, Tom Steenburgh and K. Sudhir
Chung, Doug J., Tom Steenburgh, and K. Sudhir. "Motivating Diverse Salespeople Through a Common Incentive Plan." European Financial Review (October–November 2013), 45–47. (Lead article.)
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- 03 Nov 2009
- First Look
First Look: Nov. 3
never change. Since its founding in 1911, the company operated under a set of principles articulated by founder Thomas Watson and became known for a strong culture and a commitment to fairness and social... View Details
Keywords: Martha Lagace
- 12 Jan 2010
- First Look
First Look: Jan. 12
http://www.hbs.edu/research/pdf/08-043.pdf An Investigation of Earnings Management through Marketing Actions (revised) Authors:Craig J. Chapman and Thomas J. View Details
Keywords: Martha Lagace
- 14 May 2013
- First Look
First Look: May 14
Collegiate Athletics By: Chung, Doug J. Abstract—I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher... View Details
Keywords: Sean Silverthorne
- 13 Feb 2007
- First Look
First Look: February 13, 2007
Working PapersAdding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels Authors:Jill Avery, Mary Caravella, John Deighton, and Thomas Steenburgh Abstract We assess the effect... View Details
Keywords: Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
managers may be trying to categorize their firms as small firms when investors favor small firms. Purchase the paper from SSRN ($5): http://papers.nber.org/papers/w13762 Allocating Marketing Resources Authors:Sunil Gupta and Thomas View Details
Keywords: Martha Lagace
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh... View Details
Keywords: Martha Lagace
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
Publication:In Better Living Through Economics, edited by John J. Siegfried, 206-222. Harvard University Press, 2010 Abstract The deferred acceptance algorithm proposed by Gale... View Details
Keywords: Martha Lagace
- 03 Mar 2009
- First Look
First Look: March 3, 2009
Working PapersAdding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing (revised) Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary... View Details
Keywords: Martha Lagace