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Publications

Publications

Filter Results: (73) Arrow Down
Filter Results: (73) Arrow Down Arrow Up

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  • All HBS Web  (73)
    • News  (1)
    • Research  (70)
  • Faculty Publications  (24)

Show Results For

  • All HBS Web  (73)
    • News  (1)
    • Research  (70)
  • Faculty Publications  (24)
← Page 4 of 73 Results
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

never change. Since its founding in 1911, the company operated under a set of principles articulated by founder Thomas Watson and became known for a strong culture and a commitment to fairness and social... View Details
Keywords: Martha Lagace
  • 2010
  • Working Paper

Substitution Patterns of the Random Coefficients Logit

By: Thomas J. Steenburgh and Andrew Ainslie
Previous research suggests that the random coefficients logit is a highly flexible model that overcomes the problems of the homogeneous logit by allowing for differences in tastes across individuals. The purpose of this paper is to show that this is not true. We prove... View Details
Keywords: Decision Choices and Conditions; Mathematical Methods; Behavior; Prejudice and Bias
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Steenburgh, Thomas J., and Andrew Ainslie. "Substitution Patterns of the Random Coefficients Logit." Harvard Business School Working Paper, No. 10-053, January 2010.
  • 05 Nov 2013
  • First Look

First Look: November 5

Incentive Plan By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—No abstract available. Publisher's link:http://www.europeanfinancialreview.com/ August 2013 Journal... View Details
Keywords: Sean Silverthorne
  • October–November 2013
  • Article

Motivating Diverse Salespeople Through a Common Incentive Plan

By: Doug J. Chung, Tom Steenburgh and K. Sudhir
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Chung, Doug J., Tom Steenburgh, and K. Sudhir. "Motivating Diverse Salespeople Through a Common Incentive Plan." European Financial Review (October–November 2013), 45–47. (Lead article.)
  • 2011
  • Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
Citation
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Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

http://www.hbs.edu/research/pdf/08-043.pdf An Investigation of Earnings Management through Marketing Actions (revised) Authors:Craig J. Chapman and Thomas J. View Details
Keywords: Martha Lagace
  • 14 May 2013
  • First Look

First Look: May 14

Collegiate Athletics By: Chung, Doug J. Abstract—I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher... View Details
Keywords: Sean Silverthorne
  • 13 Feb 2007
  • First Look

First Look: February 13, 2007

  Working PapersAdding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels Authors:Jill Avery, Mary Caravella, John Deighton, and Thomas Steenburgh Abstract We assess the effect... View Details
Keywords: Martha Lagace
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

managers may be trying to categorize their firms as small firms when investors favor small firms. Purchase the paper from SSRN ($5): http://papers.nber.org/papers/w13762 Allocating Marketing Resources Authors:Sunil Gupta and Thomas View Details
Keywords: Martha Lagace
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh... View Details
Keywords: Martha Lagace
  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

Publication:In Better Living Through Economics, edited by John J. Siegfried, 206-222. Harvard University Press, 2010 Abstract The deferred acceptance algorithm proposed by Gale... View Details
Keywords: Martha Lagace
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

  Working PapersAdding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing (revised) Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary... View Details
Keywords: Martha Lagace
  • 01 Dec 2016
  • News

Alumni Books of 2016

understanding of war’s complexities to tell the story of CST-2, a unit of women handpicked from the Army to serve in this highly specialized and challenging role. Reading Reconsidered: A Practical Guide to Rigorous Literacy Instruction 1st Edition View Details
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