Filter Results:
(264)
Show Results For
- All HBS Web
(264)
- News (24)
- Research (238)
- Events (1)
- Multimedia (2)
- Faculty Publications (17)
Show Results For
- All HBS Web
(264)
- News (24)
- Research (238)
- Events (1)
- Multimedia (2)
- Faculty Publications (17)
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
a nonconforming person to have a heightened status and more competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by wearing a standout style. This... View Details
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
In India, where many people consider fair skin more desirable than dark, the cosmetics industry has responded by producing a wide range of skin-lightening products—and with great success. But, when these companies pitch their creams in... View Details
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
design. Deighton discussed how new sources of data starting to be generated by the Internet of Things will impact the advertising-based hegemony of Google, Amazon, and Facebook. “The best picture we have today of an industry running on... View Details
Keywords: by Dina Gerdeman
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
year, with the goal of making the world of finance accessible to broader audiences by providing a rigorous but accessible overview of the biggest topics in finance. Finance is “the language of business, the lifeblood of the economy, and... View Details
Keywords: by Dina Gerdeman
- 26 Jun 2020
- Research & Ideas
Why Japanese Businesses Are So Good at Surviving Crises
deeply hit by pandemic and seismic culture shifts, it’s important to recognize that many of the Japanese companies in the Tohoku region continue to operate today, despite facing serious financial setbacks from the disaster. How did these... View Details
Keywords: by Dina Gerdeman
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to results of a new study View Details
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
can truly build advantage in this new world. About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: ipopba] Book Excerpt Putting AI at the Core By Marco... View Details
Keywords: by Dina Gerdeman
- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
like any other. By contrast, each NFT is unique, just like in a litter of puppies. This makes them non-fungible—you generally wouldn’t trade your puppy for another one! (The word token in context basically just means a digital object that... View Details
- 15 Sep 2016
- Research & Ideas
Political Dysfunction Makes America Less Competitive
economic growth and prosperity. The news isn’t completely bleak. The US still retains a variety of key strengths in areas like higher education, entrepreneurship, and innovation. But those advantages are being offset by weaknesses in... View Details
Keywords: by Dina Gerdeman
- 21 Sep 2020
- Research & Ideas
Are You Sabotaging Your Own Company?
hamper productivity through “human obstruction” tactics, by purposely and surreptitiously making poor decisions and being uncooperative. “Making a faulty decision may be simply a matter of placing tools in one spot instead of another,”... View Details
Keywords: by Dina Gerdeman
- 01 Jan 2013
- News
The Power of Peers
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
- 05 Oct 2020
- Book
Want to Be Happier? Make More Free Time
purpose, we need to hold onto it.” About the author Dina Gerdeman is a senior writer for Harvard Business School Working Knowledge. [Image: Ridofranz] Book Excerpt Conclusion: Time in the Future By Ashley... View Details
Keywords: by Dina Gerdeman
- 09 Jan 2012
- Research & Ideas
Location, Location, Location: The Strategy of Place
what works in one location may not work somewhere else.” "The decision to expand is sometimes driven by the wrong reasons," says Associate Professor Juan Alcácer, who teaches in the Strategy Unit at Harvard Business School.... View Details
Keywords: by Dina Gerdeman
- 01 May 2017
- Research & Ideas
Bad At Your Job? Maybe It's the Job’s Fault
Simons says. “They control this narrow slice, but their jobs are tied to things like revenue growth and profitability. The missing piece is the support they are given to accomplish their goals.” When using the tool, a job can be evaluated View Details
Keywords: by Dina Gerdeman
- 22 Mar 2013
- Research & Ideas
Pulling Campbell’s Out of the Soup
company in January 2001. In the late 1990s, the company increased prices and lost many consumers to less expensive soup brands. Rather than bring prices back down, to maintain earnings Campbell cut costs by reducing advertising and laying... View Details
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
my god,” replied the lawyer, finally noticing the bloody left shoulder where his arm once was. “Where's my Rolex?!” Do you think your friends would find that joke amusing—well, maybe those who aren’t lawyers? A research team led by... View Details
Keywords: by Dina Gerdeman
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
when a company attempts to move in on its market share, perhaps by offering price discounts. Since this strategy is viewed as more threatening, the competitor can be expected to retaliate with prejudice—often View Details
Keywords: by Dina Gerdeman
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or service experiences have enough... View Details