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  • All HBS Web  (276)
    • News  (23)
    • Research  (223)
    • Events  (1)
  • Faculty Publications  (10)

Show Results For

  • All HBS Web  (276)
    • News  (23)
    • Research  (223)
    • Events  (1)
  • Faculty Publications  (10)
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  • 04 Feb 2019
  • Book

Green Businesses Are Incredibly Difficult to Make Profitable. Try It Anyway

Keywords: by Dina Gerdeman; Green Technology; Energy
  • 26 Sep 2016
  • Book

Is Company Failure Inevitable?

Keywords: by Dina Gerdeman
  • 14 Mar 2023
  • In Practice

What Does the Failure of Silicon Valley Bank Say About the State of Finance?

single day, leaving the bank with a $1 billion negative balance, according to a regulatory filing by the company. While financial regulators have announced that the US will guarantee all deposits at SVB, its collapse has spooked customers... View Details
Keywords: by Dina Gerdeman; Financial Services; Banking
  • 21 Mar 2016
  • Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

approach, spearheading efforts to cut the rising costs of programming at the network by directing staff members to choose less expensive content and rely less on pricey A-list actors. Horn’s strategy paid off: View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: Marketers say they... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 26 Nov 2012
  • Research & Ideas

New Winners and Losers in the Internet Economy

Direct employment in the US Internet ecosystem has doubled in those four years, with 1 million new jobs added to the million that already existed in 2007, according to a recent study commissioned by the Interactive Advertising Bureau,... View Details
Keywords: by Dina Gerdeman; Publishing
  • 13 Mar 2014
  • Research & Ideas

Can We Get To Where We Need To Go?

first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying innovations both in technology and... View Details
Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto
  • 17 Sep 2018
  • Research & Ideas

Welcome to Retirement. Who Am I Now?

“I was so struck by that. He clearly felt he was going to become untethered from the person he’d been for many years, in a fundamental way,” says Amabile, a Baker Foundation professor at HBS, who is semi-retired herself. In preliminary... View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation
  • 08 Oct 2014
  • Research & Ideas

Who Is the Chief Sustainability Officer?

CSOs are of critical importance in successful sustainability efforts, but ironically become less central as sustainability efforts blossom. Although often linked with environmental issues such as water and energy use, a growing number of companies are taking... View Details
Keywords: by Dina Gerdeman; Manufacturing
  • 17 Dec 2020
  • Research & Ideas

The 10 Most Popular Stories of 2020

Need to Walk the Talk Why Japanese Businesses Are So Good at Surviving Crises About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: imaginima] What will be... View Details
Keywords: by Dina Gerdeman
  • 23 May 2018
  • Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

that gentrification can ruin neighborhoods by forcing out existing businesses that serve the needs of the locals. “We found that changes in the local economy—such as a new coffee shop opening—can predict gentrification,” says Harvard... View Details
Keywords: by Dina Gerdeman
  • 18 Jun 2018
  • Research & Ideas

Warning: Scary Warning Labels Work!

unsettling images of a fatty stomach, a needle in a midriff, and rotting teeth. The researchers gauged the effectiveness of each type of label over two weeks by tracking the amounts and types of beverages purchased, and comparing those... View Details
Keywords: by Dina Gerdeman; Advertising; Public Relations
  • 05 Dec 2016
  • Research & Ideas

How The 2016 Presidential Candidates Misled Us With Truthful Statements

"Paltering" is the active use of truthful statements to influence a target’s beliefs by giving a false or distorted impression. It can pervade all kinds of personal interactions, from romantic relationships to foreign affairs, whenever... View Details
Keywords: by Dina Gerdeman
  • 01 Aug 2016
  • Research & Ideas

Retail Execs Underplay Current Performance to Investors--but Why?

Retail executives aren’t always giving stockholders the straight scoop about the financial standing of their companies in comments around earnings announcements—and some may be providing misleading information, potentially for their own benefit. That’s the upshot of... View Details
Keywords: by Dina Gerdeman; Financial Services
  • 17 May 2017
  • Research & Ideas

Minorities Who 'Whiten' Job Resumes Get More Interviews

Minority job applicants are “whitening” their resumes by deleting references to their race with the hope of boosting their shot at jobs, and research shows the strategy is paying off. In fact, companies are more than twice as likely to... View Details
Keywords: by Dina Gerdeman
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

heavy-handed we had to be." John puts it another way: "Cost transparency doesn't fall apart until we say, 'Hey guys, we're ripping you off.'" Meanwhile In The Real World The researchers took the academic experiments into the real world by... View Details
Keywords: by Dina Gerdeman; Retail
  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

a nonconforming person to have a heightened status and more competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by wearing a standout style. This... View Details
Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

In India, where many people consider fair skin more desirable than dark, the cosmetics industry has responded by producing a wide range of skin-lightening products—and with great success. But, when these companies pitch their creams in... View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

design. Deighton discussed how new sources of data starting to be generated by the Internet of Things will impact the advertising-based hegemony of Google, Amazon, and Facebook. “The best picture we have today of an industry running on... View Details
Keywords: by Dina Gerdeman
  • 13 Mar 2019
  • Research & Ideas

Ignore This Advice at Your Own Peril

repositories of advice.” Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. Image: iStock Related Reading: Advice on Advice Research Paper Do We Listen to Advice Just Because We... View Details
Keywords: by Dina Gerdeman
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