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Show Results For
- All HBS Web
(424)
- News (110)
- Research (272)
- Events (1)
- Multimedia (1)
- Faculty Publications (169)
- 02 Aug 2013
- News
HBS Hosts Annual Summer Venture in Management Program
- January 2015 (Revised July 2019)
- Case
Rebranding Godiva: The Yıldız Strategy
By: Rohit Deshpande and Esel Çekin
This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
- 04 Apr 2023
- What Do You Think?
How Does Remote Work Affect Innovation?
printed out the pages containing the results he didn’t like, highlighted the offending ads, posted them on a bulletin board on the wall of the kitchen by the pool table, and wrote THESE ADS SUCK in big letters across the top. Then he went... View Details
Keywords: by James Heskett
- 24 Jan 2023
- Research & Ideas
Passion at Work Is a Good Thing—But Only If Bosses Know How to Manage It
growing. Indeed, the appearance of the word “passion” in US job listings increased nearly tenfold from 2007 to 2019, according to the study, published in Research in Organizational Behavior by HBS assistant professor Jon M. Jachimowicz... View Details
Keywords: by Sean Silverthorne
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
design. Deighton discussed how new sources of data starting to be generated by the Internet of Things will impact the advertising-based hegemony of Google, Amazon, and Facebook. “The best picture we have today of an industry running on... View Details
Keywords: by Dina Gerdeman
- Teaching
Overview
Anil has taught in front of MBA and doctoral students. He was a teaching fellow in "Managing Innovation" (taught by Professor Karim Lakhani) and "Strategies Beyond the Market" (taught by Professor Dennis Yao) as well as in the MBA Analytics program. Anil also... View Details
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
relationships by making (even objectively generous) exchanges feel transactional. When exchanging resources, people should be wary of both how much they exchange and the manner in which they exchange. Publisher's link:... View Details
Keywords: by Sean Silverthorne
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
March 27, 2017 Harvard Business Review How the Water Industry Learned to Embrace Data By: Cespedes, Frank V., and Amir Peleg Abstract—Most current talk about “big data” seems to assume the disintermediation or replacement of physical assets View Details
Keywords: by Sean Silverthorne
- 04 Feb 2014
- What Do You Think?
Has Listening Become a Lost Art?
'positive responses' instead of finding out how we can do things better by listening and responding to 'negative responses.'" Others were not so sure. Tema Frank said she is not convinced that our ability to listen is any worse than it... View Details
Keywords: by James Heskett
- 04 Nov 2015
- What Do You Think?
Why Does Gender Diversity Improve Financial Performance?
only on paper.” There were several criticisms of the fact that the research identified correlations, not causes. Norman Toy made the point by stressing the especially mischievous nature of the use of correlation in this case. In his... View Details
Keywords: by James Heskett
- 23 Feb 2011
- First Look
First Look: Feb. 23
PublicationsEngineers and the State in Modern China Author:William C. Kirby Publication:In Prospects for the Professions in China, edited by William P. Alford, William C. Kirby, and Kenneth Winston, 283-314. Routledge Studies in Civil... View Details
Keywords: Sean Silverthorne
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
ground in Bentonville, Arkansas to sell and service Wal-Mart. Large individual accounts are now separable market segments, and even profit centers supported by their own multi-functional organizations. The days of easy separation of sales... View Details
Keywords: by Benson Shapiro
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
incremental governance strategy before it is either unduly celebrated or castigated by the public and, more importantly, integrated without critique into the nation's industrial policy "playbook." View Details
- 06 Sep 2005
- What Do You Think?
What are the Lessons of New Orleans?
Summing Up Management is a complex process. Good plans executed poorly may be worse than poor plans executed well. This is never truer than at times of disaster, in which plans made from afar have to be implemented by those on the scene... View Details
Keywords: by James Heskett
- 20 Dec 2018
- Research & Ideas
Most Popular Stories and Research Papers of 2018
empty. Dennis Campbell and Tatiana Sandino discuss their new case study. How to Be a Rebel Leader In the book Rebel Talent, Francesca Gino argues companies should encourage rebellion in their workplaces.... View Details
Keywords: by Sean Silverthorne
- 08 Mar 2004
- Research & Ideas
Secret to Success: Go for “Just Enough”
mountain in the world or how many zeros you tally up in your portfolio. New levels of human performance take us closer to the gods and set the stage for what we hope is excellence in our own DNA. These moments also make good copy. Rocketing success markers that are... View Details
Keywords: by Laura Nash & Howard Stevenson
- 10 Aug 2009
- Research & Ideas
High Commitment, High Performance Management
McKinsey, Goldman Sachs and Toyota, says Beer. Yet any company can change for the better, no matter the industry. GE, Becton Dickinson, Campbell Soup, IBM, and ASDA, a U.K. grocery chain, are examples of companies that were transformed... View Details
Keywords: by Martha Lagace
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
that started a fuel burn 11 hours too early into the mission, using up so much fuel that the capsule could not reach the proper altitude. According to a reported comment by Jim Chilton, senior vice president of the space and launch... View Details