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  • All HBS Web  (390)
    • News  (21)
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  • Faculty Publications  (260)
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  • June 1983 (Revised March 1985)
  • Supplement

EMI and the CT Scanner (B)

By: Christopher A. Bartlett
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
Keywords: Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry
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Bartlett, Christopher A. "EMI and the CT Scanner (B)." Harvard Business School Supplement 383-195, June 1983. (Revised March 1985.)
  • June 1991 (Revised October 1991)
  • Case

General Electric: Reg Jones and Jack Welch

By: Francis Aguilar and Christopher A. Bartlett
When GE's retiring Reginald Jones turned the job of CEO over to Jack Welch on April 1, 1981, the Wall Street Journal reported that GE had "decided to replace a legend with a live wire." Some wondered if the young dynamo could fill the elder statesman's very large... View Details
Keywords: Management Teams; Business or Company Management; Change Management; Leading Change; Restructuring; Investment; Strategic Planning; Organizational Change and Adaptation; Management Succession
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Aguilar, Francis, and Christopher A. Bartlett. "General Electric: Reg Jones and Jack Welch." Harvard Business School Case 391-144, June 1991. (Revised October 1991.)
  • June 1983 (Revised November 2001)
  • Case

EMI and the CT Scanner (A)

By: Christopher A. Bartlett
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
Keywords: Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry
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Bartlett, Christopher A. "EMI and the CT Scanner (A)." Harvard Business School Case 383-194, June 1983. (Revised November 2001.)
  • March 2000 (Revised July 2001)
  • Case

Microsoft: Competing on Talent (A)

By: Christopher A. Bartlett and Meg Wozny
Describes the evolution of Microsoft's human-resource philosophies, policies, and practices and how they used as a core of the company's competitive advantage. In particular, the focus is on how Microsoft tried to retain its ability to recruit, develop, motivate, and... View Details
Keywords: Human Resources; Retention; Recruitment; Competitive Advantage; Motivation and Incentives; Business Startups; Talent and Talent Management
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Bartlett, Christopher A., and Meg Wozny. "Microsoft: Competing on Talent (A)." Harvard Business School Case 300-001, March 2000. (Revised July 2001.)
  • February 2003 (Revised November 2006)
  • Case

Silvio Napoli at Schindler India (A)

By: Christopher A. Bartlett, Michael Y. Yoshino and Perry Fagan
A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by... View Details
Keywords: Business Subsidiaries; Decisions; Cross-Cultural and Cross-Border Issues; Employees; Management Teams; Strategic Planning; India; Switzerland
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Bartlett, Christopher A., Michael Y. Yoshino, and Perry Fagan. "Silvio Napoli at Schindler India (A)." Harvard Business School Case 303-086, February 2003. (Revised November 2006.)
  • May 1990 (Revised July 1996)
  • Case

Ingvar Kamprad and IKEA

By: Christopher A. Bartlett and Ashish Nanda
Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details
Keywords: Restructuring; Corporate Entrepreneurship; Growth and Development; Innovation Strategy; Leadership; Management Succession; Distribution; Organizational Change and Adaptation; Expansion; Value; Retail Industry
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Bartlett, Christopher A., and Ashish Nanda. "Ingvar Kamprad and IKEA." Harvard Business School Case 390-132, May 1990. (Revised July 1996.)
  • April 2017
  • Case

Yushan Bicycles: Learning to Ride Abroad

By: Christopher A. Bartlett and Paul S. Myers
Yushan Bicycles, one of Taiwan's leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and shifting its product mix toward higher-margin models sold through specialty... View Details
Keywords: Globalized Firms and Management; Growth and Development Strategy; Competitive Strategy; Conflict Management; Learning; Bicycle Industry; Taiwan; Australia
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Bartlett, Christopher A., and Paul S. Myers. "Yushan Bicycles: Learning to Ride Abroad." Harvard Business School Brief Case 917-539, April 2017.
  • March 2020
  • Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson
This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details
Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia
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Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020.
  • June 1991
  • Supplement

Philips Group--1990

By: Christopher A. Bartlett
Describes the strategic and organizational changes introduced by Cor Van Der Klugt as he becomes CEO. View Details
Keywords: Management Teams; Organizational Change and Adaptation; Strategy
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Bartlett, Christopher A. "Philips Group--1990." Harvard Business School Supplement 391-245, June 1991.
  • June 1991 (Revised April 1993)
  • Case

General Electric: Jack Welch's Second Wave (A)

By: Christopher A. Bartlett
By the mid 1980's Jack Welch had completely transformed General Electric with more than 300 divestitures and acquisitions since the beginning of the decade. Welch insisted that his business units be number one or number two in their markets, and have the strength of... View Details
Keywords: Business Conglomerates; Transformation; Employee Relationship Management; Planning; Corporate Strategy
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Bartlett, Christopher A. "General Electric: Jack Welch's Second Wave (A)." Harvard Business School Case 391-248, June 1991. (Revised April 1993.)
  • January 1998 (Revised April 1998)
  • Case

Lincoln Electric: Venturing Abroad

By: Christopher A. Bartlett and Jamie O'Connell
Lincoln Electric, a 100-year-old manufacturer of welding equipment and consumables based in Cleveland, Ohio, motivates its U.S. employees through a culture of cooperation between management and labor and an unusual compensation system based on piecework and a large... View Details
Keywords: Acquisition; Restructuring; Transformation; Construction; Compensation and Benefits; Management; Market Entry and Exit; Labor and Management Relations; Competitive Advantage; Expansion; Manufacturing Industry; Ohio
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Bartlett, Christopher A., and Jamie O'Connell. "Lincoln Electric: Venturing Abroad." Harvard Business School Case 398-095, January 1998. (Revised April 1998.)
  • September 1989 (Revised July 1991)
  • Case

Komatsu: Ryoichi Kawai's Leadership

By: Christopher A. Bartlett
Highlights the role played by Ryoichi Kawai in building a company that was able to challenge industry leader Caterpillar. A rewritten version of an earlier case. View Details
Keywords: Leadership; Management; Growth Management; Competition; Manufacturing Industry
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Bartlett, Christopher A. "Komatsu: Ryoichi Kawai's Leadership." Harvard Business School Case 390-037, September 1989. (Revised July 1991.)
  • April 1999 (Revised May 2005)
  • Case

GE's Two-Decade Transformation: Jack Welch's Leadership

By: Christopher A. Bartlett and Meg Wozny
GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the company's business portfolio of the... View Details
Keywords: Transformation; Global Strategy; Leadership Development; Goals and Objectives; Six Sigma; Management Succession; Service Operations; Quality; Corporate Strategy
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Bartlett, Christopher A., and Meg Wozny. "GE's Two-Decade Transformation: Jack Welch's Leadership." Harvard Business School Case 399-150, April 1999. (Revised May 2005.)
  • November 1981
  • Case

Questionable Payments Abroad: Gulf in Italy

By: Christopher A. Bartlett
Gulf Oil in Italy was confronted by the need to increase the authorized capacity at a refinery in the face of substantial opposition. Raises the issue of their use of "facilitating gratuities" to minor officials, payments to influence news reports, and the employment... View Details
Keywords: Ethics; Energy Industry; Mining Industry; Italy
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Bartlett, Christopher A. "Questionable Payments Abroad: Gulf in Italy." Harvard Business School Case 382-080, November 1981.
  • April 1982 (Revised September 1986)
  • Case

Ideal Standard France: Pat Paterson

By: Christopher A. Bartlett
A newly appointed country subsidiary manager must decide on action for an operation losing $1 million per month. He is constrained by price controls on one hand and sensitive union relations on the other. Furthermore a major loss-contributing plant has recently been... View Details
Keywords: Business Subsidiaries; Transition; Cost Management; Management; Crisis Management; Labor and Management Relations
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Bartlett, Christopher A. "Ideal Standard France: Pat Paterson." Harvard Business School Case 382-139, April 1982. (Revised September 1986.)
  • December 1994 (Revised May 1999)
  • Case

3M Optical Systems: Managing Corporate Entrepreneurship

By: Christopher A. Bartlett and Afroze A Mohammed
A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a... View Details
Keywords: Managerial Roles; Decision Choices and Conditions; Corporate Entrepreneurship; Product Launch; Problems and Challenges; Product Development; Consumer Products Industry
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Bartlett, Christopher A., and Afroze A Mohammed. "3M Optical Systems: Managing Corporate Entrepreneurship." Harvard Business School Case 395-017, December 1994. (Revised May 1999.)
  • May 1992 (Revised August 1996)
  • Case

NIKE in Transition (A): The Ascendancy of Bob Woodell

By: Christopher A. Bartlett
Explores Bob Woodell's tenure as Nike's first COO. Describes development of Woodell's management style, his attempts to develop the organization, and his responses to unforeseen business problems. Changing market forces, new competitors, a build-up of low-end... View Details
Keywords: Conferences; Crisis Management; Management Style; Marketing Strategy; Organizational Change and Adaptation; Performance Evaluation; Competition
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Bartlett, Christopher A. "NIKE in Transition (A): The Ascendancy of Bob Woodell." Harvard Business School Case 392-105, May 1992. (Revised August 1996.)
  • July 1998 (Revised December 2001)
  • Case

Jollibee Foods Corporation (A): International Expansion

By: Christopher A. Bartlett and Jamie O'Connell
Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international... View Details
Keywords: Organizational Change and Adaptation; Motivation and Incentives; Expansion; Global Range; Global Strategy; Food and Beverage Industry; Philippines
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Bartlett, Christopher A., and Jamie O'Connell. "Jollibee Foods Corporation (A): International Expansion." Harvard Business School Case 399-007, July 1998. (Revised December 2001.)
  • December 2009
  • Case

Philips versus Matsushita: The Competitive Battle Continues

By: Christopher A. Bartlett
Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt their strategic intent and organizational capability to match and counter the competitive... View Details
Keywords: Competitive Strategy; Competitive Advantage; Organizational Culture; Multinational Firms and Management; Restructuring; Consumer Products Industry; Electronics Industry
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Bartlett, Christopher A. "Philips versus Matsushita: The Competitive Battle Continues." Harvard Business School Case 910-410, December 2009.
  • November 1986 (Revised December 1992)
  • Case

Kentucky Fried Chicken (Japan) Ltd.

By: Christopher A. Bartlett
Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful.... View Details
Keywords: Business Subsidiaries; Entrepreneurship; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Market Entry and Exit; Strategic Planning; Agency Theory; Perspective; Corporate Strategy; Food and Beverage Industry; Japan
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Bartlett, Christopher A. "Kentucky Fried Chicken (Japan) Ltd." Harvard Business School Case 387-043, November 1986. (Revised December 1992.)
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