Publications

November 2003 (Revised March 2004)
Supplement

GE's Talent Machine: The Making of a CEO

CEO Jeff Immelt, ex-CEO Jack Welch, and HR Chief Bill Conaty discuss how GE has made talent development a source of sustainable competitive advantage. Immelt describes GE's deeply embedded philosophy around its people and how it has allowed the company to add value... View Details

Keywords: Business Conglomerates; Talent and Talent Management; Human Resources; Business or Company Management; Performance Capacity; Performance Effectiveness; Competitive Advantage; System; Value

November 2003
Supplement

P&G Japan: The SK-II Globalization Project

Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details

Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Consumer Products Industry; Japan

October 2003 (Revised November 2006)
Case

GE's Talent Machine: The Making of a CEO

By: Christopher A. Bartlett and Andrew N. McLean

GE believes its ability to develop management talent is a core competency that represents a source of sustainable competitive advantage. This case traces the development of GE's rich system of human resource policies and practices under five CEOs in the post-war era,... View Details

Keywords: Decision Choices and Conditions; Capital; Selection and Staffing; Leadership Development; Management Succession; Corporate Strategy

July 2003 (Revised June 2004)
Supplement

Mercy Corps Interviews with Social Entrepreneurs

2003
Chapter

What Is a Global Manager?

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Globalized Firms and Management

June 2003 (Revised April 2004)
Supplement

Mercy Corps: Global Social Entrepreneurship (B)

Supplements the (A) case. View Details

Keywords: Afghanistan; Iraq

June 2003 (Revised April 2004)
Case

Mercy Corps: Global Social Entrepreneurship (A)

By: Christopher A. Bartlett and Daniel F. Curran

Neal Keny-Guyer, CEO of Mercy Corps International, built his organization by following the advice of Theodore Roosevelt: "Be smart enough to hire good people and have sense enough to get out of their way." For eight years, Keny-Guyer helped Mercy Corps grow in size and... View Details

Keywords: Corporate Entrepreneurship; Globalization; Government and Politics; Selection and Staffing; Leadership; Organizational Structure; Opportunities; Afghanistan; Iraq

May 2003 (Revised November 2012)
Teaching Note

Silvio Napoli at Schindler India (TN) (A) and (B)

Teaching Note for (9-303-086) and (9-302-054). View Details

Keywords: India; Switzerland

2003
Chapter

Managing in a Transnational Network

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Globalized Firms and Management; Networks

April 2003
Article

Reinventing Yesterday's Managers

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Management

March 2003 (Revised March 2004)
Case

P&G Japan: The SK-II Globalization Project

Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details

Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe

March 2003
Supplement

Genzyme's Gaucher Initiative: Henri Termeer and Tomye Tierney

2003
Chapter

Managing Across Borders: New Organizational Responses

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Organizational Change and Adaptation

February 2003 (Revised November 2006)
Case

Silvio Napoli at Schindler India (A)

By: Christopher A. Bartlett, Michael Y. Yoshino and Perry Fagan

A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by... View Details

Keywords: Business Subsidiaries; Decisions; Cross-Cultural and Cross-Border Issues; Employees; Management Teams; Strategic Planning; India; Switzerland

February 2003
Supplement

Silvio Napoli at Schindler India

Presents an interview with Silvio Napoli on topics relating to his fit in the new job, his strategic plan for the new subsidiary, and the decision on sourcing and standardization. View Details

Keywords: Managerial Roles; Strategic Planning; Business Subsidiaries; Supply Chain; Decisions; Personal Development and Career; India

February 2003
Supplement

Silvio Napoli Cross Cultural Management

Presents an interview with Silvio Napoli regarding cultural aspects of an Italian manager in a Swiss company opening an Indian subsidiary. Issues range from personal and family adjustment to management style, corporate culture, and differences in national... View Details

Keywords: Management Style; Business Subsidiaries; Nationality; Organizational Culture; Personal Characteristics; Business Startups; Cross-Cultural and Cross-Border Issues; Italy; Switzerland; India

2003
Class Lecture

Managing People for Competitive Advantage

Keywords: Competitive Advantage; Management Style

December 2002 (Revised October 2006)
Teaching Note

Genzyme's Gaucher Initiative: Global Risk and Responsibility (TN)

Teaching Note for (9-303-048). View Details

September 2002 (Revised August 2003)
Case

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean

In Egypt, Genzyme's humanitarian commitment to treat all sufferers of the rare Gaucher disease worldwide first confronts its commercial imperative to recoup the huge investment required to bring the drug Cerezyme to market. Here Tomye Tierney must decide how to balance... View Details

Keywords: Moral Sensibility; Investment; Emerging Markets; Negotiation; Corporate Social Responsibility and Impact; Business and Government Relations; Sales; Commercialization; Expansion; Value Creation