Publications
Publications
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- All HBS Web
(287)
- Faculty Publications (254)
- November 1989
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (A) (Condensed), Video
By: Benson P. Shapiro and Dolores Mullin
- September 1989
- Background Note
Performance Curves: Costs, Prices, and Value
By: Robert J. Dolan and Benson P. Shapiro
Explains the concept of a family of performance curves. The most well known is the price/performance curve relating the prices of items in a product line to their performance. Also discusses the cost/performance curve and its impact on product positioning, product line... View Details
- July 1989
- Supplement
Inland Steel Co. Product Policy (S): Organization of Inland Steel Co.--1989
- January 1989
- Supplement
Bella Beauty Products, Inc. (G), Supplement
Keywords: Beauty and Cosmetics Industry
- January 1989 (Revised February 1989)
- Case
Bella Beauty Products, Inc. (G)
Keywords: Beauty and Cosmetics Industry
- October 1988 (Revised February 1990)
- Case
Bella Beauty Products, Inc. (F)
Keywords: Beauty and Cosmetics Industry
- September 1988 (Revised February 1989)
- Case
Amalgamated Aluminum Alloy Division
Keywords: Mining Industry
- September 1988 (Revised October 1988)
- Case
Anatomy of a ""Team Destroyer"": An Analysis of Individuals Who Stymie Interfunctional Coordination
By: Benson P. Shapiro and Suzy Wetlaufer
- September 1988 (Revised April 1991)
- Case
Bella Beauty Products, Inc. (C)
Keywords: Beauty and Cosmetics Industry
- September 1988
- Supplement
Bella Beauty Products, Inc. (C), Assignment Sheet
Keywords: Beauty and Cosmetics Industry
- August 1988
- Background Note
Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment
Describes four kinds of selling: 1) transaction, 2) systems, 3) major account management, and 4) strategic account relationships. Explains the advantages, disadvantages, and risks of each. The second half is devoted to a discussion of strategic account relationships... View Details
- June 1988 (Revised February 1989)
- Case
Amalgamated Aluminum Pigments Division: The Technical Service Conundrum
- June 1988 (Revised September 1988)
- Case
Marrying the ""Sweet Spots""
- March 1988 (Revised September 1988)
- Case
Friendly Competitors: The Amalgamated Aluminum Succession
- January 1988 (Revised July 1991)
- Course Overview Note
Integrated Product Line Management: Course Description, Requirements, and Assignments - Spring 1991
Keywords: Product Marketing
- January 1988 (Revised July 1989)
- Case
Bella Beauty Products, Inc. (A)
Keywords: Beauty and Cosmetics Industry
- January 1988 (Revised February 1990)
- Case
Bella Beauty Products, Inc. (B)
Keywords: Beauty and Cosmetics Industry
- December 1987
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (D), Glossary
Supplements the (A), (B), and (C) cases. A glossary of terms. View Details
Keywords: Manufacturing Industry