by Anthony J. Mayo - Publications - Faculty & Research

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry

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March 2015
Case

Caroline Regis at Excel Systems

By: Anthony Mayo and Michael J. Roberts DBA

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July 2012
Teaching Note

Feedback and Coaching Workshop (TN)

By: Joshua D. Margolis and Anthony J. Mayo

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October 2011
Exercise

Energy Necklace Sculpture Challenge: Leader-2 Instructions

By: Joshua D. Margolis and Anthony J. Mayo

Explains the exercise and role of the team leader for the Energy Necklace Sculpture Challenge. View Details

Keywords: Leadership Style; Managerial Roles; Management Teams

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August 2011
Case

Denise Frazer and Paolo Canto: A Case Vignette on Feedback - Paolo Canto's Perspective

By: Joshua D. Margolis and Anthony J. Mayo

Denise Frazer and Paolo Canto, two HBS students, have decided to give each other feedback on their class participation. While Paolo believes that he has been sensitive to Denise in providing feedback, he does not feel that Denise is reciprocating. Her feedback seems to... View Details

Keywords: Interpersonal Communication; Perspective; Outcome or Result; Performance Evaluation

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11 Dec 2007
First Look

First Look: December 11, 2007

Patents as Real Options: Value and Disclosure as Drivers of Litigation Authors:Atul Nerkar, Srikanth Paruchuri and Mukti Khaire Periodical:In Real Options Theory. Vol. 24, edited by Jeffrey J. Reuer and Tony... View Details

Keywords: Martha Lagace

March 2018
Case

Lufax: FinTech and the Transformation of Wealth Management in China

By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo

This case examines the rise and competitive positioning of Lufax, an online marketplace headquartered in Shanghai, China, and a pioneer in the origination and trading of financial assets. The company had grown at a remarkable rate, and was awarded “Trading Platform of... View Details

Keywords: Asset Management; Internet and the Web; Competitive Strategy; Situation or Environment; Product Positioning; Financial Services Industry; China

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