by Annelena Lobb - Publications - Faculty & Research - Harvard Business School

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October 2019 (Revised April 2020)
Case

Carme Ruscalleda: The Chef as an Artist

By: Boris Groysberg, Carin-Isabel Knoop and Annelena Lobb

In October 2018, Chef Carme Ruscalleda, the most-starred woman chef in the world at the time, closed the doors of her Restaurant Sant Pau (Sant Pau), as she had on almost every night for the past 30 years—this time for the last time. Ruscalleda had opened the... View Details

Keywords: Restaurants; Sant Pau; Personal Development and Career; Family Business; Leadership Style; Innovation and Invention; Food; Success; Food and Beverage Industry

August 2013
Teaching Plan

Tyra Banks: Personal Branding (TP)

By: Rohit Deshpandé, Kerry Herman and Annelena Lobb

December 2011 (Revised February 2013)
Case

Branding Yoga

By: Rohit Deshpande, Kerry Herman and Annelena Lobb

Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the... View Details

Keywords: Brands and Branding; Marketing

March 2018 (Revised July 2018)
Case

Greenlight Biosciences: In Search of Impact Investment

By: Michael Chu, Annelena Lobb and Joni Coughlin

Greenlight Biosciences, a biotech company, is in search of impact investment for its next round of financing. View Details

Keywords: Impact Investment; Investment; Environmental Sustainability; Financing and Loans; Biotechnology Industry

October 2014
Technical Note

Legal Hazards of Product Launches

By: Lena Goldberg and Annelena Lobb

This note considers common legal pitfalls associated with the launch of new products. A series of questions are presented that companies poised to launch a product should keep in mind. Questions about advertising, pricing, and branding are explored, as well as who in a... View Details

Keywords: Entrepreneurship; Product Launch; Legal Liability

February 2024 (Revised May 2024)
Case

Johnson Security Bureau: Building Multigenerational Success

By: Henry McGee, Annelena Lobb and David Muoser

Jessica Johnson-Cope, CEO of Johnson Security Bureau (JSB), pondered options for scaling the firm. JSB was the oldest Black-owned security firm in New York, and among the oldest Black-owned security firms in the United States. It provided mostly unarmed security guards... View Details

Keywords: Business Growth and Maturation; Gender; Race; Cybersecurity; Growth and Development Strategy; Competitive Strategy; Expansion; New York (state, US)

October 2023
Supplement

OneTen: One Million Careers for Black Talent (B)

By: Boris Groysberg, Annelena Lobb and Kerry Herman

October 2019 (Revised December 2019)
Case

Swizz Beatz

By: Boris Groysberg, Annelena Lobb and Sarah Mehta

This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market. View Details

Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Fine Arts Industry; Music Industry; United States

May 2018 (Revised June 2018)
Case

Cowen Inc.: Leveraging Data

By: Boris Groysberg, Sarah Abbott and Annelena Lobb

Cowen Inc.’s broker-dealer, Cowen and Company, LLC, boasted a number of analysts who had made prescient stock calls on the basis of creative data analysis. Now Cowen Inc. had opened a new subsidiary, Kyber, which would attempt to monetize new data science products.... View Details

Keywords: Data Science; Equity Research; Research Analysts; Investment; Analytics and Data Science; Equity; Research; Analysis; Competitive Strategy

October 2012 (Revised October 2016)
Case

Predilytics

By: Robert F. Higgins and Annelena Lobb

The management team at Predilytics, a healthcare analytics firm, must decide whether to accept a Series A venture capital financing deal. The company provided analytic services to healthcare plans, typically Medicare Advantage plans, in efforts to draw conclusions from... View Details

Keywords: Analytics; Healthcare; Medicare; Health Care and Treatment; Mathematical Methods; Health Industry; New England; United States

June 2014
Teaching Plan

Arup: Building the Water Cube

By: Amy C. Edmondson and Annelena Lobb

Keywords: Buildings and Facilities; Collaborative Innovation and Invention; Projects; Beijing; Sydney

July 2020
Supplement

The New LAX: Ready for Takeoff? Video Supplement

By: Boris Groysberg, Annelena Lobb and Michael Norris

September 2019
Case

Alicia Keys

By: Boris Groysberg, Annelena Lobb and Sarah Mehta

This case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys’s 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism,... View Details

Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Personal Development and Career; Fine Arts Industry; Music Industry; United States

April 2012
Teaching Plan

Chocolates El Rey (TP)

By: Rohit Deshpande, Annelena Lobb and Kerry Herman

September 2024 (Revised December 2024)
Case

Ming Min Hui at Boston Ballet

By: Edward H. Chang, David Allen and Annelena Lobb

This case asks how Ming Min Hui, the newly appointed executive director of Boston Ballet, should ensure that the company stays true to its art form yet relevant to its times. Hui stood out among ballet leaders as a young, Asian American woman with a Harvard Business... View Details

Keywords: Arts; Change; Diversity; Gender; Race; Theater Entertainment; Leadership; Management; Nonprofit Organizations; Entertainment and Recreation Industry; Music Industry; United States; Massachusetts; Boston

February 2019 (Revised March 2019)
Case

Populism in Bolivia: From Goni's Neoliberal Shock to Evo's Oil Contract Renegotiations

By: Vincent Pons, Rafael Di Tella and Annelena Lobb

May 2017 (Revised January 2018)
Teaching Note

CEO Succession at Cisco (A), (B), & (C), and Cisco Systems: In Search of the Next CEO

By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb

Teaching Note for HBS Nos. 417-031, 417-032 and 417-033. This note can also be used with "Cisco Systems: In Search of the Next CEO," HBS No. 416-027. View Details

April 2015 (Revised October 2017)
Teaching Note

Buffett's Bid for Media General's Newspapers

By: Benjamin C. Esty and Annelena Lobb

On May 12, 2012, BH Media Group, a subsidiary of Warren Buffett's Berkshire Hathaway, announced an offer to buy Media General's (MEG) newspaper division for $142 million in cash and provide debt financing to the struggling firm. Reactions from investors and industry... View Details

Keywords: Mergers ＆ Acquisitions; Bankruptcy; Mergers and Acquisitions; Valuation; Capital Structure; Insolvency and Bankruptcy; Financial Strategy; Risk Management; Executive Compensation; Cash Flow; Business Exit or Shutdown; Media; Advertising; Restructuring; Media and Broadcasting Industry; Publishing Industry; United States

June 2012
Teaching Note

Edward Lundberg and the Rockville Building: Energy Efficiency Finance in Commercial Real Estate (TN)

By: John D. Macomber and Annelena Lobb

October 2022
Case

Pricing at Echosec Systems

By: Elie Ofek, Marco Bertini, Annelena Lobb and Alexis Lefort

This case follows the evolution of pricing strategy at Echosec Systems, a Canadian open source intelligence firm. The case provides information on pricing as the company grows and diversifies its product offerings. View Details

Keywords: Marketing Strategy; Product Positioning; Price; Product Development; Information Industry; Canada; United States

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