Publications
Publications
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- Faculty Publications (71)
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- November 2014
- Supplement
The Grommet - Video Supplement
By: Lynda M. Applegate, Karen Gordon Mills, Lena G. Goldberg and Annelena Lobb
- June 2014
- Teaching Plan
Arup: Building the Water Cube
By: Amy C. Edmondson and Annelena Lobb
- August 2013
- Teaching Plan
Zappos.com 2009: Clothing, Customer Service and Company Culture
By: Frances X. Frei and Annelena Lobb
- August 2013
- Teaching Plan
Tyra Banks: Personal Branding (TP)
By: Rohit Deshpandé, Kerry Herman and Annelena Lobb
- February 2013 (Revised May 2014)
- Case
Women MBAs at Harvard Business School: 1962–2012
By: Boris Groysberg, Kerry Herman and Annelena Lobb
Eight women had first enrolled in Harvard Business School's traditional MBA program in 1963. By 2013, the number of women in the MBA classroom had reached 40%. The 50th anniversary of women's enrollment in the traditional MBA program gave HBS Dean Nitin Nohria the... View Details
- June 2012
- Teaching Note
Edward Lundberg and the Rockville Building: Energy Efficiency Finance in Commercial Real Estate (TN)
By: John D. Macomber and Annelena Lobb
- June 2012
- Teaching Plan
The American Repertory Theater (TP)
By: Rohit Deshpandé, Allen S. Grossman and Annelena Lobb
- March 2012 (Revised April 2012)
- Teaching Plan
Branding Yoga (TP)
By: Rohit Deshpande, Rohit Deshpandé, Kerry Herman and Annelena Lobb
- December 2011 (Revised February 2013)
- Case
Branding Yoga
By: Rohit Deshpande, Kerry Herman and Annelena Lobb
Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the... View Details