by Anita Elberse - Publications - Faculty & Research

26 Sep 2014
News

HBS Cases: Cincinnati Children's Hospital Medical Center

01 Dec 2019
News

So many boxes. Drew Dixon (MBA 2004) moved into this Brooklyn Heights apartment just a few days ago, as evidenced by the ratio of boxes emptied to those still filled. The living room, though, is an island of unpacked order, bobbing above... View Details

Keywords: Jen McFarland Flint; photographed by Chris Sorensen; #MeToo; DefJam; Arts, Entertainment

11 Feb 2017
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Mass entertainment in the digital age is still about blockbusters, not endless choice

06 Jul 2023
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Lessons from Major League Baseball's Game-Changing Innovations

called time between balls and play. It's basically the time of game divided by the number of balls that are in play. And that number's gone up even more dramatically than that 25 minute number that I told you about because it not only... View Details

30 Oct 2013
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Make Big Bets: How Blockbuster Strategies Work

01 Sep 2018
News

@Soldiers Field

FACE TIME HOOP DREAMS NBA star Dwyane Wade took part in a case discussion on his business partnerships with Professor Anita Elberse and students in the Summer Venture in Management Program. The program for... View Details

01 Dec 2017
News

2017 in Media: Courting the Cord-Cutters

networks and radio stations. Linear programming won’t disappear—people will always want to watch sports content, for instance, in real time—but as most other content moves to an on-demand model, it will be difficult for advertisers to exist in this space.” —Professor... View Details

Keywords: Laura Martin (MBA 1983) , entertainment and internet analyst, Needham & Company

16 Dec 2013
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The Way of The Blockbuster

24 Apr 2014
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Betting big on star power can be a winning strategy in business—not just show business

Researching the entertainment industry, Anita Elberse, the Lincoln Filene Professor of Business Administration, has found that blockbuster strategies work. Content producers who pursue these strategies make huge investments in a small... View Details

06 Jul 2023
News

Home Economics

provides financial and business education, monetary investments, and coaching to women who live in extreme poverty. “We are very proud and happy to be able to save,” says Anita Aguilar Cruz, a shop owner in the community, as each peso is... View Details

Keywords: April White

01 Mar 2013
News

A United Front

is no active coach in the highest echelons of the world of soccer—or, to my knowledge, in sports as a whole—who comes even close to such a lengthy tenure, let alone the number of titles and trophies he has accumulated," says HBS professor View Details

Keywords: Sean Silverthorne; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management

01 Dec 2013
News

Faculty Q&A: Playing the Hits

ALL IN: The bigger the bet Hollywood makes, the better. Photo courtesy of Anita Elberse Offstage at a Lady Gaga concert seems an unlikely place for academic fieldwork. But that's exactly the kind of... View Details

Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services