by Anita Elberse - Publications - Faculty & Research

27 Aug 2013
News

So many boxes. Drew Dixon (MBA 2004) moved into this Brooklyn Heights apartment just a few days ago, as evidenced by the ratio of boxes emptied to those still filled. The living room, though, is an island of unpacked order, bobbing above... View Details

Keywords: Jen McFarland Flint; photographed by Chris Sorensen; #MeToo; DefJam; Arts, Entertainment

28 Jun 2010
News

HBS Cases: Cincinnati Children's Hospital Medical Center

11 Feb 2017
News

Mass entertainment in the digital age is still about blockbusters, not endless choice

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Back in 2014, When Chris Marinak (MBA 2008) was in the process of rolling out the instant replay system as a Senior Vice President at Major League Baseball, he... View Details

06 Jul 2023
News

Home Economics

provides financial and business education, monetary investments, and coaching to women who live in extreme poverty. “We are very proud and happy to be able to save,” says Anita Aguilar Cruz, a shop owner in the community, as each peso is... View Details

Keywords: April White

30 Oct 2013
News

Make Big Bets: How Blockbuster Strategies Work

01 Sep 2018
News

@Soldiers Field

FACE TIME HOOP DREAMS NBA star Dwyane Wade took part in a case discussion on his business partnerships with Professor Anita Elberse and students in the Summer Venture in Management Program. The program for... View Details

16 Dec 2013
News

The Way of The Blockbuster

24 Apr 2014
News

Betting big on star power can be a winning strategy in business—not just show business

Researching the entertainment industry, Anita Elberse, the Lincoln Filene Professor of Business Administration, has found that blockbuster strategies work. Content producers who pursue these strategies make huge investments in a small... View Details

01 Dec 2017
News

2017 in Media: Courting the Cord-Cutters

networks and radio stations. Linear programming won’t disappear—people will always want to watch sports content, for instance, in real time—but as most other content moves to an on-demand model, it will be difficult for advertisers to exist in this space.” —Professor... View Details

Keywords: Laura Martin (MBA 1983) , entertainment and internet analyst, Needham & Company

01 Dec 2013
News

Faculty Q&A: Playing the Hits

ALL IN: The bigger the bet Hollywood makes, the better. Photo courtesy of Anita Elberse Offstage at a Lady Gaga concert seems an unlikely place for academic fieldwork. But that's exactly the kind of... View Details

Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2014
News

Book Review: Hooray for the Huddled Masses

wheel." — Jack Legare, the hero of Goddesses and Doormats, the forthcoming thriller by Norb Vonnegut (MBA 1986) What I'm Reading "An LA native, I thought I understood the entertainment industry—that is, until I read HBS professor View Details

Keywords: Maureen Harmon

01 Mar 2013
News

A United Front

is no active coach in the highest echelons of the world of soccer—or, to my knowledge, in sports as a whole—who comes even close to such a lengthy tenure, let alone the number of titles and trophies he has accumulated," says HBS professor View Details

Keywords: Sean Silverthorne; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management

01 Mar 2014
News

Generation Next

Nisa Godrej Illustration by Anita Kunz In the summer of 2007, Mark Kahn (MBA 2006) received an unusual call from Mumbai. A former HBS classmate had a problem. She wanted him to look over strategic and... View Details

Keywords: Mark Bergen; Godrej Group; Management