Publications

July 1993 (Revised May 1994)
Supplement

American Airlines' Value Pricing (B)

By: Alvin J. Silk

Supplements the (A) case. View Details

Keywords: Air Transportation Industry

September 1994
Case

BayFunds

By: Alvin J. Silk, Lisa Klein Pearo and Jamie Harper

In June, 1994, the Senior Vice President of BayBank's Investment Management Group is preparing a strategic plan for her organization's line of mutual funds. Sixteen months earlier, BayBank, Massachusetts's leading retail bank, had entered the mutual fund business by... View Details

Keywords: Banks and Banking; Marketing Strategy; Brands and Branding; Investment Funds; Product Marketing; Integration; Financial Services Industry

Educators

Web

Site Credits | Baker Library | Bloomberg Center | Harvard Business School

TV Bibliography From the Director Site Credits Visit & Contact Us Special Collections Baker Library Search Search Search U.S. Steel Resources Site Credits Site Credits Guest Curator Melissa Banta HBS Faculty Benson P. Shapiro Malcolm P. McNair Professor of Marketing,... View Details

13 Nov 2012
First Look

First Look: November 13

http://hbr.org/product/what-makes-analysts-say-buy/an/F1211B-PDF-ENG The Internalization of Advertising Services: An Inter-Industry Analysis Authors:Sharon Horsky, Steven C. Michael, and Alvin J. View Details

Keywords: Sean Silverthorne

July 1999
Background Note

Note on Statistical Tests for a Randomized Matched Pair Experimental Design, A

By: Alvin J. Silk

Concerns understanding the conditions under which an experimental design that employs matching and randomization may result in gains in precision as compared to a design that utilizes randomization and independent samples--i.e., no matching. An empirical example is... View Details

Keywords: Marketing; Performance Efficiency; Mathematical Methods

Educators

January 1996
Background Note

Brand Valuation Methodology: A Simple Example

By: Alvin J. Silk

Provides a simple illustration of a methodology for making a financial evaluation of a brand. View Details

Keywords: Finance; Brands and Branding; Valuation

Educators

January 1994 (Revised March 2000)
Background Note

Notes on Reliability and Attitude Measurement

By: Alvin J. Silk

Keywords: Attitudes; Performance Consistency

January 2019
Teaching Note

American Airlines' Value Pricing (A), (B), and (C)

By: Alvin J. Silk

Teaching Note for HBS Nos. 594-001, 594-019, and 595-037. View Details

30 Jun 2009
First Look

First Look: June 30

theorists differ as to whether exploitation undermines or enhances exploration. The debate reflects a gap—the missing theoretical mechanism by which organizations break free of old routines and discover new ones. We propose that the... View Details

Keywords: Martha Lagace

22 May 2012
First Look

First Look: May 22

banking system. Download the paper: http://www.hbs.edu/research/pdf/12-101.pdf Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency Authors:Alvin J. View Details

Keywords: Sean Silverthorne

Article

The Job Market for New Economists: A Market Design Perspective

By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried

This paper, written by the members of the American Economic Association (AEA) Ad Hoc Committee on the Job Market, provides an overview of the market for new Ph.D. economists. It describes the role of the AEA in the market and focuses in particular on two mechanisms... View Details

Keywords: Market Design; Jobs and Positions

Read Now

01 Oct 2000
News

Faculty Retirements

a Ph.D. (1968) in economics, finance, and accounting from the University of Chicago. Alvin J. Silk Alvin Silk, the Lincoln Filene Professor of... View Details

01 Mar 2005
News

Faculty Research Online

directly to consumers. Do physicians take notice? Professor Emeritus Alvin Silk and Harvard’s Joel Weissman discuss a recent study. The Changing Roles of Doctors and Patients Richard Bohmer, a physician as... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

September–October 2021
Article

Internalization of Advertising Services: Testing a Theory of the Firm

By: Alvin J. Silk, Birger Wernerfelt and Shuyi Yu

In 1956, a group of trade associations representing publishers and independent advertising agencies signed a consent decree aimed at ending a set of trade practices that for half a century effectively precluded advertisers from owning and operating in-house agencies.... View Details

Keywords: Internationalization; Specialization; Theory Of The Firm; Advertising Agencies; Advertising; Organizational Structure; Theory

Read Now

May 2021
Teaching Note

American Airlines' Value Pricing (Abridged)

By: Sunil Gupta and Alvin J. Silk

Teaching Note for HBS Case No. 519-019. View Details

Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry

October 1994
Supplement

American Airlines' Value Pricing (C)

By: Alvin J. Silk and Jamie Harper

Designed as a follow-up to American Airlines' Value Pricing (A). View Details

Keywords: Aerospace Industry

September–October 2019
Article

How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions

By: Rene Befurt and Alvin J. Silk

Market researchers generally, and survey experts specifically, study consumers to learn about their behavior: What are consumers’ opinions, attitudes, thoughts, and actions at the various stages of the buying process? Especially in litigation cases, these and other... View Details

Keywords: Purchase Intentions; Buying Process; Consumer Behavior; Surveys

November 1994 (Revised September 1996)
Case

RiceSelect

By: Alvin J. Silk and Mary Shelman

In August 1994, Robin Andrews, President of RiceTec, Inc., faces a critical decision that will affect his firm's future: what policy should RiceTec follow for supplying grocery retailers with private label merchandise? RiceTec, a small privately owned firm engaged in... View Details

Keywords: Cash Flow; Leadership; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Supply Chain Management; Private Ownership; Research and Development; Conflict Management; Agriculture and Agribusiness Industry; Retail Industry