Publications

11 Oct 2024
Research & Ideas

How AI Could Ease the Refugee Crisis and Bring New Talent to Businesses

localities that help families resettle were utilized at a steady rate, while only reducing eventual employment by 2 percent. Tapping into AI in additional countries Finding ways to strike a balance between... View Details

Keywords: by Ben Rand; Technology; Information Technology

2025
Article

Humor as a Window into Generative AI Bias

By: Roger Samure, Julian De Freitas and Stefano Puntoni

A preregistered audit of 600 images by generative AI across 150 different prompts explores the link between humor and discrimination in consumer-facing AI solutions. When ChatGPT updates images to make them “funnier”, the prevalence of stereotyped groups changes. While... View Details

Keywords: AI and Machine Learning; Demographics; Prejudice and Bias

Read Now

August 2019 (Revised March 2022)
Case

Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

By: Elie Ofek and Danielle Golan

Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted... View Details

Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Insurance Industry; Technology Industry

8:30 AM – 6:45 PM +04, 13 Dec 2024
Virtual Programming

AI Elevate: From Readiness to Exponential Growth

Join top AI experts including HBS faculty, business leaders, researchers, and government officials for AI Elevate: From Readiness to Exponential Growth, a one-day conference organized by the Digital Data Design Institute at Harvard and the Harvard Business School Club... View Details

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

work? Iansiti: Netflix has been using AI for many years in a lot of different ways, for example, by learning how people choose movies according to the thumbprint picture that appears on the Netflix service.... View Details

Keywords: by Dina Gerdeman

01 Dec 2020
News

AI Enhances Diagnostic Care

performing pattern recognition, and planning and executing a course of action. At Misr Radiology Center (MRC) in Cairo, Egypt, where Doha Tantawy (MBA 2019) serves as chief operating officer (COO), AI has been fully integrated into all of... View Details

Keywords: Jennifer Gillespie

Competing in the Age of AI

Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From... View Details

October 2019
Case

Feeling Machines: Emotion AI at Affectiva

By: Shane Greenstein and John Masko

In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt... View Details

Keywords: Artificial Intelligence; Market Research; Business Model; Finance; Revenue; Decision Making; Risk and Uncertainty; Market Entry and Exit; Applications and Software; AI and Machine Learning; Information Technology Industry; Auto Industry; United States

Keep Your AI Projects on Track

AI—and especially its newest star, generative AI—is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among employees eager to supercharge their productivity. Sadly, beneath the aspirational headlines and tantalizing... View Details

05 Nov 2024
Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

and mistakes and abbreviations the CEO uses,” Choudhury says. “What that tells us, generally, is that at least technologically, we can create a writing bot for any one of us.” Illustrations by Ariana Cohen-Halberstam using images... View Details

Keywords: by Ben Rand; Information Technology; Technology

September 2023 (Revised April 2024)
Case

Atomwise: Strategic Opportunities in AI for Pharma

By: Satish Tadikonda

Abraham Heifets and his co-founder, Izhar Wallach, had founded Atomwise to develop i) an AI engine to transform drug discovery by creating better medicines faster, and ii) a machine learning-based discovery engine that combined the power of convolutional neural... View Details

Keywords: Business Model; Business Startups; AI and Machine Learning; Science-Based Business; Technological Innovation; Biotechnology Industry; Pharmaceutical Industry

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

my god,” replied the lawyer, finally noticing the bloody left shoulder where his arm once was. “Where's my Rolex?!” Do you think your friends would find that joke amusing—well, maybe those who aren’t lawyers? A research team led by... View Details

Keywords: by Dina Gerdeman

24 Oct 2023
Cold Call Podcast

How the United States Air Force Accelerated AI Adoption

Keywords: Re: Maria P. Roche

January 2024 (Revised February 2024)
Case

OpenAI: Idealism Meets Capitalism

By: Shikhar Ghosh and Shweta Bagai

In November 2023, the board of OpenAI, one of the most successful companies in the history of technology, decided to fire Sam Altman, its charismatic and influential CEO. Their decision shocked the corporate world and had people wondering why OpenAI had designed a... View Details

Keywords: AI; AI and Machine Learning; Governing and Advisory Boards; Ethics; Strategy; Technological Innovation; Leadership

24 May 2021
News

White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

22 Feb 2024
Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

There’s a virtual elephant in AI’s room: It’s nearly impossible to make the technology forget. And there are an increasing number of scenarios where consumers and programmers may not only want to remove data from a machine learning model—they may be required to do so... View Details

Keywords: by Rachel Layne; Technology; Information Technology

March 2024 (Revised August 2024)
Case

Darktrace: Scaling Cybersecurity and AI (A)

By: Jeffrey F. Rayport and Alexis Lefort

In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts.... View Details

Keywords: Technology; Talent; Scaling; Entrepreneurship; Cybersecurity; Leadership; Business Growth and Maturation; Recruitment; Resignation and Termination; AI and Machine Learning; Growth and Development Strategy; Organizational Culture; Going Public; Technology Industry; United Kingdom; Europe; United States