bricks and mortar - Publications - Faculty & Research

26 Aug 2024
Research & Ideas

Can AI Match Human Ingenuity in Creative Problem-Solving?

When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details

Keywords: by Michael Blanding; Information Technology; Information; Technology

18 Feb 2015
First Look

First Look: February 18

http://www.pearsonhighered.com/educator/product/Managerial-Accounting-Decision-Making-and-Motivating-Performance/9780137024872.page February 2015 Rajiv Lal Retail Revolution: Will Your Brick & Mortar... View Details

Keywords: Sean Silverthorne

20 Aug 2014
Research & Ideas

Dragging Patent Trolls Into the Light

The Texas town of Marshall has a population of 25,000 people, 2,000 of whom are students attending one of the four colleges that have earned Marshall the nickname "Athens of Texas." Marshall is also home to a historic pottery industry View Details

Keywords: by Michael Blanding; Legal Services

18 Sep 2013
Research & Ideas

Excerpt: Manufacturing Morals

according to the Olmsted brothers' initial landscaping plan, contrasts pleasingly with the buildings' red brick and echoes their white painted trim. White-flowered shrubs and... View Details

Keywords: Education

03 Mar 2009
First Look

First Look: March 3, 2009

Working PapersAdding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing (revised) Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, View Details

Keywords: Martha Lagace

26 Feb 2008
First Look

First Look: February 26, 2008

Prevention-focused and older individuals—who engage in processing that shifts reference points to less extreme instances—show a decreased sensitivity to variance. We discuss the marketing implications of preferences for variance. Adding... View Details

Keywords: Martha Lagace

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

do is repackage the bricks into the boxes of the one that's selling really well," Mikes says. "It's really easy for them to be nimble and meet demand." The risks of product acceptance. LEGO's... View Details

Keywords: by Kim Girard; Entertainment & Recreation

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Cannibalizing Direct Sales? Working Paper: Adding Bricks to Clicks—The Effects of Store Openings on Sales through Direct ChannelsConsider a retailer who operates both brick-and-mortar stores and direct... View Details

01 Mar 2018
What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

are driving the shift from bricks (“atoms”) to clicks (“bits”), the economics of “free, perfect, and instant,” and the development of platforms (think “digital environments”... View Details

Keywords: by James Heskett

Publications