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  • All HBS Web  (3,832)
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Show Results For

  • All HBS Web  (3,832)
    • People  (15)
    • News  (852)
    • Research  (2,115)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,495)
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  • 07 Mar 2014
  • News

A Brand Of Her Own: Estee Lauder

  • 10 Apr 2024
  • News

Should Your Brand Hire a Virtual Influencer?

  • 26 Feb 2012
  • News

Can brand Mallya make Kingfisher Airlines fly?

  • 19 Mar 2014
  • News

A Brand Manager’s Guide to Losing Control

Keywords: Advertising, Public Relations, and Related Services; Professional Services
  • 25 Oct 2015
  • News

Legacy Brands And Millenials: The Art Of Courtship

  • 16 Jan 2009
  • News

Obama inauguration rivals Super Bowl for some brands

  • 04 Oct 2009
  • News

It's Brand New, but Make It Sound Familiar

  • 18 May 2010
  • News

Brands and the Dark Side of Social Media

  • 08 Aug 2019
  • News

Shohoz Celebrates 5th Anniversary With New Brand Positioning

  • 15 Dec 2010
  • News

How to Build a Brand Like Corona

  • 13 Jun 2016
  • News

Brands count cost of celebrity ties after Johnny Depp and Maria Sharapova

  • 13 May 2022
  • News

Approach Your Personal Brand Like a Project Manager

  • 12 Feb 2025
  • News

Fawn Weaver’s Use of Storytelling to Build Her Brand in the Spirits Industry

  • 18 May 2015
  • News

Advertisers Get Serious About Playing With Their Brands

  • 24 May 2018
  • News

‘Uncle Drew’: Branding Vehicle or Feature Film? Yes

  • 29 Mar 2012
  • News

Trayvon Martin & Skittles: When brands lose control of their image

  • 10 Jun 2021
  • News

How To Leverage Your Employees’ Personal Brands To Grow Your Business Equity

  • 06 Mar 2020
  • News

How Reader’s Digest Became a Digital-first Multimedia Brand

  • 16 Jul 2016
  • News

As our gender spectrum blurs, brands fight to keep the lines drawn

  • 23 Mar 2022
  • News

Online Brands Try a Traditional Marketing Strategy: Physical Stores

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