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Show Results For
- All HBS Web
(3,429)
- People (22)
- News (1,607)
- Research (1,385)
- Events (4)
- Multimedia (90)
- Faculty Publications (327)
- June 2016
- Case
Big Spaceship: The Evolving Agency
By: Boris Groysberg and Matthew G. Preble
This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details
Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)
Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency." Harvard Business School Case 416-003, June 2016.
- 24 Mar 2015
- News
How Chiara Ferragni Turned Her Fashion Blog Into Big Business
- 17 May 2022
- News
How Government and Business Can Tackle Big Global Crises Together
- 04 Aug 2021
- News
Big Businesses, Little People
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
There is nothing small about the research practiced by Harvard Business School professor Benjamin Esty. He studies the financing of some of the largest projects in the world: the Eurotunnel, Hong Kong Disneyland, and the Airbus A380, to... View Details
- 04 Jun 2013
- News
4 Ways Big Business Can Be a Keystone in Entrepreneurship Ecosystems
- March 2019 (Revised July 2020)
- Case
MoviePass: The 'Get Big Fast' Strategy
By: Benjamin C. Esty and Daniel W. Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details
Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States
Esty, Benjamin C., and Daniel W. Fisher. "MoviePass: The 'Get Big Fast' Strategy." Harvard Business School Case 719-455, March 2019. (Revised July 2020.)
- April 14, 2023
- Editorial
The Big Change Coming To Business School Research & Teaching
By: Andrew J. Hoffman
Keywords: Business Education
Hoffman, Andrew J. "The Big Change Coming To Business School Research & Teaching." Poets & Quants for Executives (April 14, 2023).
- 23 Oct 2019
- News
Exploring Big Issues at the Intersection of Business and Society
and mastery of business. “However, they often don’t get to tackle some of the big issues that intersect business and society and that don’t fit neatly into a single course,” says Robert Huckman the Albert J.... View Details
Keywords: Educational Innovation
- June 1991 (Revised April 2008)
- Case
Antitrust Movement: Perceptions and Reality in Coping with Big Business
A vehicle for the discussion of early antitrust legislation in the United States from 1890 to 1914. View Details
McCraw, Thomas K. "Antitrust Movement: Perceptions and Reality in Coping with Big Business." Harvard Business School Case 391-292, June 1991. (Revised April 2008.)
- 07 Dec 2020
- News
Big Wisdom on Small Business from Amazing Aussie, Bill Lang
- January 2020 (Revised July 2020)
- Supplement
MoviePass: The 'Get Big Fast' Strategy
By: Benjamin C. Esty and Daniel Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details
Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Business Strategy; Value Creation; Consolidation; Cash Flow; Growth Management; Business Startups; Entrepreneurship; Disruptive Innovation; Mobile Technology; Motion Pictures and Video Industry; Entertainment and Recreation Industry; Advertising Industry; Information Industry; United States
- 07 Aug 2019
- Research & Ideas
Big Infrastructure May Not Always Produce Big Benefits
V. D'Arbeloff - MBA Class of 1955 Professor of Business Administration; Ramana Nanda, Sarofim-Rock Professor of Business Administration; Abhiman Da, of the Indian Institute of Management Ahmedabad; and Arti... View Details
- 24 May 2017
- News
Silicon Valley's Big Three vs. Detroit's Golden-Age Big Three
- 29 Mar 2013
- News
Tackle Big Projects Productively: 5 tips
- 05 Aug 2014
- News
The Big Share
- 18 May 2020
- News