basketball - Publications - Faculty & Research

20 Apr 2016
Research & Ideas

When CEOs Become Activists

they need to worry about attracting and retaining the best talent,” Toffel says. “Or why CEOs of companies that largely sell to Indiana residents, like the Colts football team and Pacers basketball team, might oppose the law to ensure all... View Details

Keywords: by Carmen Nobel; Technology; Publishing

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

traditional models of advertising, including video ads. Brown discussed his experience with Twitter Amplify, which lets broadcasters instantly replay video content on Twitter—sandwiched between brief clips from advertising sponsors. For instance, if a View Details

Keywords: by Carmen Nobel; Advertising

28 Apr 2014
Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

astrophysics to barbs about the National College Athletic Association. When asked who would win the NCAA basketball tournament, Foster Tweeted: Ncaa will win. They'll get billions, players get a trophy.RT @mcorado33: @ArianFoster... View Details

Keywords: by Carmen Nobel; Sports

13 Dec 2004
Research & Ideas

How Leaders Create Winning Streaks

practicing harder and working harder. (The example was shared of the University of Connecticut's women's basketball team, which has its starters practice not against five other players, but against eight, to simulate the most difficult... View Details

Keywords: by Rosabeth Moss Kanter & Walter Kiechel

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

like Maria Sharapova, based in America. The list includes golfer Tiger Woods, basketball players Shaquille O'Neal and LeBron James, baseball players Derek Jeter and Alex Rodriguez, football quarterback Peyton Manning, and soccer player... View Details

Keywords: by Sarah Jane Gilbert; Sports

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

boxes on the way to promotion. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/418031-PDF-ENG Harvard Business School Case 518-042 LeBron James: Building a Hollywood Empire It is June 2016. Superstar basketball player LeBron... View Details

Keywords: Sean Silverthorne

31 Mar 2009
First Look

First Look: March 31, 2009

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809089 LeBron James Harvard Business School Case 509-050 In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his... View Details

Keywords: Martha Lagace

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