baseball - Publications - Faculty & Research

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

far. Boston Red Sox baseball player David Ortiz took a selfie with President Obama, which seemed playful at first until it was later revealed that he had done so on behalf of Samsung cameras. Some fans are not amused when the "soft edge... View Details

Keywords: by Dina Gerdeman; Advertising

23 Feb 2010
First Look

First Look: Feb. 23

Wasserman, Jeffrey J. Bussgang, and Rachel GordonHarvard Business School Case 810-053 As his major-league pitching career was starting to wind down in 2006, baseball all-star Curt Schilling decided to become an entrepreneur. Looking to... View Details

Keywords: Martha Lagace

30 Jan 2006
Research & Ideas

Looking Behind Bad Decisions

type of investment? A: Yes, it may be true that Boston (or any other city) benefits by keeping its football team or baseball team. But, another city without a team also would benefit from taking away Boston's team. And, as a result,... View Details

Keywords: by Manda Salls

25 May 2010
First Look

First Look: May 25

culture. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510091-PDF-ENG Major League Baseball Advanced Media: America's Pastime Goes Digital Anita Elberse and Brett LaffelHarvard Business School Case 510-092 In January 2010, Bob... View Details

Keywords: Martha Lagace

04 May 2016
What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

control over brands is explicitly ceded to the public for marketing purposes. As I write this, the Binghamton, New York minor league professional baseball team is thought to be on its way to being named the Stud Muffins in a poll of fans.... View Details

Keywords: by James Heskett; Advertising

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

relationship between the Jimmy Fund and the Perini Corporation. Initiated in 1948 by Louis Perini, second-generation CEO of a family-owned, Boston-based construction company, and Sidney Farber, M.D., a pioneer in cancer treatment, this collaboration came to include the... View Details

Keywords: by James Austin

24 Mar 2015
First Look

First Look: March 24

has learned in his long career. At the same time, he is keenly aware of problems and uncertainties affecting Mandalay Entertainment, a privately owned company in which he is principal. Mandalay produces movies and television content, owns minor league View Details

Keywords: Sean Silverthorne

27 May 2020
Research & Ideas

What South Korea Teaches the World About Fighting COVID

possible under COVID-19. South Korea, a country of 52 million, recently held a national parliamentary election, with 66 percent of its population turning out to vote. Two weeks ago, South Korea’s professional baseball league opened its... View Details

Keywords: by Doug J. Chung; Health

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

be helpful. Ted Williams, the last baseball player to hit .400, was a student of his art. He emphasized that hitting is a pitch-by-pitch discipline: "My first rule of hitting was to get a good ball to hit. I learned down to... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

being willing to learn from different people, sometimes outside of the manager’s field. Again, we turn to Belichick, who has been known to consult with other football coaches, including the legendary Jimmy Johnson and decorated college coach Urban Meyer. Belichick has... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

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