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July 1999 (Revised March 2002)
Case

Shanghai Volkswagen: Facing a New Era

Explores the development of the Chinese auto industry and of Shanghai Volkswagen (SVW), a successful joint venture in China. Established in 1984, SVW is a joint venture between Volkswagen of Germany and the Shanghai Automobile Industry Corp. (SAIC). One key element of... View Details

Keywords: Partners and Partnerships; Joint Ventures; Supply Chain; Auto Industry; Shanghai; Germany

July 2022 (Revised January 2024)
Case

Kovi: Changing Brazil's Mobility Landscape

By: Lynda M. Applegate, Michael Norris and Alexis Lefort

Kovi, a car rental startup located in São Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar... View Details

Keywords: Ridesharing; Entrepreneurship; Growth and Development Strategy; Business Startups; Developing Countries and Economies; Auto Industry; Brazil; Mexico; Latin America

February 2019 (Revised May 2021)
Case

Electric Car Wars, 2018

By: John R. Wells and Benjamin Weinstock

Electric cars had long been championed by environmentalists as a superior solution to the internal combustion engine (ICE), but, despite large government incentives and strong pioneering efforts by a few automakers over the years, electric and hybrid cars and light... View Details

July 1981
Background Note

Competitive Status of the U.S. Automobile Industry--1981: Crisis and Transition

By: Kim B. Clark

Examines the competitive status of the U.S. auto industry in 1979-80. Provides information on the historical background of the current crisis using data on the United States and Japan. Discusses the competitive position of the U.S. industry in terms of productivity,... View Details

Keywords: Competitive Advantage; Auto Industry

February 2019
Case

Zhejiang Geely Holding Group: Acquisition of Volvo Cars

By: Felix Oberholzer-Gee, Willy Shih and Nancy Dai

Zhejiang Geely Holding Company's acquisition of Volvo cars was widely viewed with skepticism because of the poor track record of cross-border auto industry acquisitions. This case looks at the acquisition and post-acquisition integration from the point of view of... View Details

Keywords: Merger Integration; Organization Culture; Organization Behavior; Organizational Alignment; Mergers and Acquisitions; Integration; Alignment; Organizational Culture; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Sweden

February 2019
Case

Volvo Cars: Acquisition by Geely

By: Felix Oberholzer-Gee, Willy Shih and Nancy Dai

Zheijiang Geely Holding Company's acquisition of Volvo Cars was widely viewed with skepticism because of the poor track record of cross-border auto industry acquisitions. This case looks at the acquisition and post-acquisition integration from the point of view of... View Details

Keywords: Merger Integration; Organization Culture; Organization Behavior; Organizational Alignment; Mergers and Acquisitions; Integration; Alignment; Organizational Culture; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Sweden

January 2021 (Revised October 2024)
Case

Aptiv PLC Board of Directors (A)

By: Lynn S. Paine and Will Hurwitz

Aptiv’s board must decide whether a joint venture with an auto maker is the right next step in the company’s efforts to develop and commercialize a production-ready autonomous driving system. While many commentators believed that Aptiv’s self-driving technologies had... View Details

January 2018
Supplement

Fuyao Glass: Making Automotive Windshields

By: Willy C. Shih

This supplementary video shows the manufacturing process for automotive windshields. It is intended for use with HBS Case no. 618-007 Fuyao Glass: Americas Sourcing Decision. View Details

Keywords: Manufacturing; Manufacturing Industry; Manufacturing Footprint; Production Management; Production; Management; Auto Industry; China; United States

July – August 2008
Article

Leaders in Denial

By: Richard S. Tedlow

Henry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital... View Details

Keywords: Decision Choices and Conditions; Judgments; Leadership; Demand and Consumers; Auto Industry; United States

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September 2000 (Revised September 2005)
Case

New Beetle, The

By: Rajiv Lal and Nilanjana R. Pal

Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details

Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States

March 2018
Case

EKOL Logistics: Thinking Outside the Box

By: Willy C. Shih and Esel Çekin

This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in... View Details

August 2006 (Revised July 2008)
Case

The Progressive Corporation

By: John R. Wells, Marina Lutova and Ilan Sender

For decades, Progressive has proven to be one of the most innovative players in the US auto insurance industry, but can it maintain its lead? Progressive has moved up to the number three position in the industry in 2006, but competitors are finally waking up to the... View Details

Keywords: Competitive Advantage; Competitive Strategy; Innovation and Invention; Insurance Industry; Insurance Industry; United States

June 1997
Case

Olympic Financial Ltd.

By: Krishna G. Palepu and Sarayu Srinivasan

Olympic Financial is a sub-prime lender in the auto financing industry. Several other financing companies have been wrought with accounting fraud and business mismanagement. Olympic's debt has been downgraded, and its stock has been denigrated although the company is... View Details

Keywords: Business or Company Management; Crime and Corruption; Valuation; Financial Reporting; Credit; Financial Services Industry

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10 Apr 2006
Research & Ideas

American Auto’s Troubled Road

For decades, the U.S. auto industry ruled America's economy, shaped the country's development, and influenced American culture and social mores. Now, buffeted by globalization and other powerful forces, it... View Details

Keywords: by Garry Emmons; Auto; Auto; Auto

winter 1985
Article

The Nonpecuniary Costs of Automobile Emissions Standards

By: Timothy F. Bresnahan and Dennis Yao

An important component of the costs of automotive air-pollution control has been nonpecuniary: a decline in vehicle performance characteristics. This regulatory impact on what the auto industry calls "drivability" has never been quantified, although there is... View Details

Keywords: Transportation; Pollutants; Cost; Standards; Performance; Quality; Auto Industry

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Research Summary

Overview

The Information Age has introduced well recieved opportunities to track performance. Fitbits and Fuelbands show individuals their own performance; service companies including Uber and leading hospitals help pick from drivers or doctors based on how others rate them;... View Details

Keywords: Management Accounting; Performance Measurement; Incentives; Control; Healthcare Industry; Education; Education Industry; Education Industry; Education Industry; Education Industry; Education Industry; United States; Japan; India

22 Nov 2006
Research & Ideas

CEO Succession: The Case at Ford

a very good record which are the LBOs, almost never go for that sort of CEO. They look for an industry figure who really knows a lot about the business and that company—often a retired CEO. Q: Is it easy to predict who's going to be the... View Details

Keywords: by Jim Aisner; Auto; Auto

February 2008 (Revised July 2008)
Case

Wanxiang Group: A Chinese Company's Global Strategy

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Keith Chi-ho Wong and Tracy Manty

With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry and to develop into a broad business... View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Global Strategy; Business History; Growth and Development Strategy; Vertical Integration; Auto Industry; Hangzhou; United States

May 2002 (Revised February 2004)
Case

Innovation at Progressive (A): Pay-As-You-Go Insurance

By: Frances X. Frei and Hanna Rodriguez-Farrar

Consumer auto insurance is a price-sensitive industry in which customers rarely pay a premium to a provider even for additional service features. Progressive spends more on additional service features than its competitors do; consumers don't pay extra for these... View Details

October 2014
Case

Progressive, 2007-2013

By: John R. Wells and Galen Danskin

In 2013, Progressive was the fourth largest player in the auto insurance market, having lost the third position to GEICO in 2008. As the industry shifted from agency to online sales, GEICO's direct selling model positioned it strongly for growth. Progressive's direct... View Details

Keywords: Strategic Change; Insurance Companies; Insurance; Strategy; Insurance Industry; North America

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